De Beers

1. Specify the nature, structure, types of products or service of your chosen organization, and two (2) key factors in the organization’s external environment that can affect its success. Provide explanation to support the rationale. De Beers Diamond Company is an industry that currently produces $13 billion worth of rough diamonds each year, leading to the employment of 10 million people globally from mining to retailing. 70% of rough diamonds are sold for industrial purposes with the remaining

Organisational Structure of DeBeers Group The De Beers Group of Companies has a leading role in the diamond exploration, diamond mining, diamond retail, diamond trading and industrial diamond manufacturing sectors. The company is currently active in every category of diamond mining: open-pit, underground, large-scale alluvial, coastal and deep sea. The company operates in 28 countries and mining takes place in Botswana, Namibia, South Africa and Canada. De Beers currently sells approximately 35% of the

Unit Title: Communication in Business 100 Assessment: Critical Essay Company: De Beers Essay Title: Corporate Environmental Obligation: An examination of the performance of De Beers Student Name: Arkar Kyaw @ Kevin Student Number: 1160001 Semester: 1 2011 Campus: Bentley Tutor: Simon Teoh Corporate Environmental Obligation: An examination of the performance of De Beers Nowadays, diamonds are one of the most precious luxury items where people are purchasing

“A Diamond is forever.” Or is it really? For about 80 years, the De Beers diamond company has pulled off one of the best marketing schemes a company could wish for. Indeed, how much would you estimate your diamond engagement ring wrapped around your finger? A fair amount would be the right thing to say. However, the compressed carbon stone is worth less than anyone would imagine, which is why De Beers has been so successful, which, thanks to a good use of marketing as well as strategy, has led the

“Diamonds are forever.” Or are they really? For about 80 years, the De Beers diamond company has pulled off the biggest marketing scheme ever known to mankind. Indeed, how much would you estimate your diamond engagement ring wrapped around your finger? A fair amount would be the right thing to say. However, the compressed carbon stone is worth a lot less than anyone would imagine, which is why De Beers has been such a successful company, who, thanks to a good use of marketing as well as strategy

The most important actors in the negotiation are the De Beers Mining Company and the Attawapiskat community that lives in the area. Some other actors that may make an impact during the negotiation can include the provincial government of Ontario, and the Canadian Parks and Wilderness Society 's Wildlands League. They are all needed to understand the main actors, which are the DeBeers Company as well as the aboriginal community, as they can help explain the context of what is happening and why each

tells us? First of all, it tells us that the inventory strategy is consistent regardless of how CSO sales and overall profit from operations perform. This strategy was launched so that the De Beers could control demand and prices. Evidently it also shows that the 1980’s bust is a low peaking point for De Beers, as inventory levels for the first time is significantly higher than OP and CSO SALES. Q2. Please briefly talk about the recent boom-and-bust The 1970s were a turbulent time for the diamond

STRATEGY: INDUSTRY AND COMPETITION Problem Set 3 1. Throughout the 1990s, several developments contributed to the loss of market-share of the Central Selling Organization, which inevitably led to diminishing profits for De Beers. In 1991, the Soviet Union collapsed and this disintegration brought down the exclusivity that the CSO had enjoyed for so long. Indeed, the fall of communism made it difficult for the cartel to protect its trading agreements. As such, only limited shares of the Russian production

STRATEGY: INDUSTRY AND COMPETITION Problem Set 3 1. Throughout the 1990s, several developments contributed to the loss of market-share of the Central Selling Organization, which inevitably led to diminishing profits for De Beers. In 1991, the Soviet Union collapsed and this disintegration brought down the exclusivity that the CSO had enjoyed for so long. Indeed, the fall of communism made it difficult for the cartel to protect its trading agreements. As such, only limited shares of the Russian

The De Beers Group of Companies established itself in the diamond industry in the late 1800’s and it was only a matter of time until De Beers owned virtually every diamond mine in South Africa. Diamond distributors joined up with De Beers because of similar interests: they wanted to create a scarcity of diamonds, so that high prices would follow. Eventually, De Beers would establish exclusive contracts with suppliers and buyers, making it impossible to deal with diamonds outside of De Beers. For