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    Introduction Apple’s latest tablet platform recently launched onto the market and is deemed to be the “most advanced and powerful iPad” (Apple, 2015a) the company has ever created. Referred to as the iPad Pro, the tablet features a 12.9-inch Retina display with 5.6 million pixels and additional accessories that further extend its utility (Apple, 2015a). The Pencil, an accessory to the tablet is pitched as a stylus that delivers a whole new level of precision for drawing and sketching (Apple, 2015a)

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    Having an iPad is not a necessity for people; however it is a trend that is still growing and Apple caters with a wide range of tablets. The end-consumer always has a considerable influence in terms of actually buying the product but despite the higher prices, most consumers still purchase Apple products. Generally the buyers have a relatively low influence on the market. Threat of Product Substitutes –High A multitude of companies offer tablets at an often lower price than Apple. The iPad is not

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    Communicating the Change

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    and use of this iPad. In essence, Apple’s choices also express, demonstrate and create its vision of the future. Consumers and stakeholders have come to equate the qualities of Apple’s product and its attributes to the organization itself. Apple is one of the companies that made the interdependency between organizational ‘brand’ and product identity more noticeable. Therefore, the features that distinguish the new iPad say a lot about who Apple might be becoming at the time. The iPad has a closed

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    Ipad Impact

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    of the iPad The December 2010 edition of ‘Men’s Health’ magazine declares the iPad as the #1 tech item to acquire, the article notes that tablet computing is altering the way we connect, work and entertain. The final line reflects the obscure by noting the real winner in 2011 is Us, as the thrilling reality of an “always on” future finally unveils itself. (Apple iPad, 2010) It is not surprising that technology has continued to develop and that the concept of a tablet, namely the “iPad”, has

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    iTunes University. This provides a space, via the iPad, where students can converse, learn, develop, and write with the teachers help or under the educator’s supervision. This is an invaluable tool that can be utilized in the classroom to aid in lesson planning and improve learning. While you can use this specific application via a Mac or PC, the benefit is obvious and can be accessed easily via a tablet. The reason this is so

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    Advertising products is an indispensable aspect to prospering in nearly all businesses. Encyclopedia Britannica characterizes advertising has, “the action of calling something to the attention of the public, especially by paid announcements and the business of preparing advertisements for publication or broadcast” (Encyclopedia Britannica). Advertising is ubiquitous and nearly all of us despite this. Furthermore, products are what we use advertising for. As a society, people observe approximately

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    Apple Inc. Case Analysis

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    aa Abstract 1. Apple files first. Apple Inc. sued Samsung Electronics Co. in April 2011, for making a deliberate decision to copy Apple’s iPhone and iPad 2. Apple’s design, utility patents. Apple claimed that Samsung infringed four industrial design patents, which covered the look and feel of the devices, and three utility patents, which covers the working of the gadget. It listed more than 20 Samsung devices that infringed on Apple’s patents. 3. Samsung’s turn. Samsung counter sued Apple in June

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    Apple Inc. is an American multinational technology Company, which have their headquarters in California, and they are developing, designs, and sells customer sure as, iPads, iPod, computer software, mobile phones, OS X and iOS operating systems, Mac App Store, iCloud the Safari web browser, and the iTunes media player. Also, Apple Inc. is one of the largest information technology companies out there right now and they are the largest company in the revenue too. Also, they are the largest

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    Marketing Strategy Apple’s Marketing Strategy A brand name differentiates one company from another. Apple, for example, is known to be a manufacturer of Macs, iPods, iPhones, iPads and various types of computer professional software. Companies build customer relationships to ensure customer loyalty through their innovative products, creative features, attractive designs, elite quality and reasonable prices (Richard, 2013). Apple has made sure that is was the first corporation to integrate modern

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    Milestone 4 Imagine a world in which you no longer are issued or assigned to a laptop or desktop computer at your workplace. Imagine you go to work and bring your favorite MacBook, laptop, or tablet device to perform your professional work related duties. This reality is known as Bring Your Own Device (BYOD) becoming more and more common throughout workplaces in the United States as well as the rest of world. Bring Your Own Device BYOD has many advantages to the employee and to the employer. Along

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