LG Electronics

After a successful launch of the LG Watch Phone in Europe, LG Electronics Canada, Inc. is preparing to introduce The Watch Phone to Canada. As an assistant marketing manager I will aid in the development and execution of a niche marketing plan that blends with LG’s 51 years of brand equity while increasing market share in consumer electronics. No other watch phone currently exists in the Canadian market. The market is saturated with mobile phones and portable electronic devices that have 3G capability

kinds of electronic gadgets from home appliances to telecommunications equipment. Electronics is a Top 100 worldwide brand that is a dominant force to be reckoned with in the industry of electronic devices. LG (LG) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 112 operations including 81 subsidiaries around the world. In 2008, global sales reached $ 44.7 billion, LG Electronics was established

53296 LG Electronics LG Electronics Inc. is a multinational electronics company based in Seoul, South Korea. It was founded in 1958, after the Korean War, as GoldStar by Koo In-hwoi under the aim of rebuilding nation with domestic consumer electronics. Today it has operations in 118 countries and it is employing more than 75,000 people all over the world. In 2016, it recorded $ 47.9 billion sales revenue globally1. As of 2016, the shareholder composition is the following: LG corp. 31%

structure of the Korean electronics industry may have been one of the most important factors fuelling the investment of the top three chaebol in Europe.” (p.194) The small size of the Korean market pushes even dominant firms overseas to gain protect their market share (Lee and Ruffini, 1999, p.194). 3.3 LG Electronics, Inc. LG Electronics, Inc, is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. According to LG.com (2015), LG employs 83,000 workers

HOMEPLUS: RIDING THE KOREAN RETAILING ROLLERCOASTER Submitted by: Cananea, Franco Rivas M. Mohammad Yasser, Mahter A. Ortega, Trisha C. Sescon, Michael Andre A. Wahab, Irene L. Submitted to: Mr. Francis Arroyo January 9, 2016 HOMEPLUS: RIDING THE KOREAN RETAILING ROLLER COASTER Problem Statement How can Homeplus address the current conflict against Korea’s small store owners while continuously developing the company’s economic growth and performance? Objectives To maintain Homeplus’ growth and

Organization Overview The company selected is LG Group, an electronics company headquartered in Seoul. “LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 77,000 people working in 125 locations around the world.” The business unit of focus is mobile communications and the new product will be a next generation Gizmo Pal which is a GPS tracker and phone device. LG Company is a global company with a

with the wrong assumptions. The case of Tork versus LG shows how Tork conducts its breakdown of competitor costs in order to come up with strategies that will eliminate the costing advantage of LG. Tork is also burdened by an additional dilemma of continuing to produce low-end units or buying from LG, as well as deciding whether to pursue a legal battle against LG for dumping - that is, selling its products below cost. CASE CONTEXT LG

with the wrong assumptions. The case of Tork versus LG shows how Tork conducts its breakdown of competitor costs in order to come up with strategies that will eliminate the costing advantage of LG. Tork is also burdened by an additional dilemma of continuing to produce low-end units or buying from LG, as well as deciding whether to pursue a legal battle against LG for dumping - that is, selling its products below cost. CASE CONTEXT LG

counted. Albert Einstein LG Electronics, Inc established in 1958 and has its headquarter in Seoul, South Korea is one of the leading companies in the world which produces electronic and communication devices, IT productions. LG which stands for “Life’s Good” determines what the company is striving for. One of the main aim of LG Electronics is ensuring to make the dgigtal life better for its customers. Eco- Friendly “Life’s Good- When It’s Green”- this is a program of LG Electronics which includes two

produce products that are differentiated from Samsung itself. This type of competition requires market forecasting, for example, Samsung has envisaged the possible room for 3D TV market share increase. Samsung has analyzed its brand competitors such as LG and Sharp and applied necessary plans for pricing and supplying strategies on the grounds of market envisages. Samsung’s plan is to sell 86 million 3D TVs by 2016, That’s reflecting that they will need to acquire more of the television market share