WPP Group

Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References

BACKGROUND Charlotte Beers became Ogilvy & Mather's first outsider CEO after its acquisition by WPP Group Plc in 1991. According to her memo dated May 19th, Beers' objective was to "re-invent" the mega-agency, whose inertia and complacency had eroded its competitiveness since the 1980s. In fact, Beer's tenure at Ogilvy constituted a re-creation of the agency, redefining its aims, processes, people, and structure in reaction to the demands placed by the changing advertising industry. ANALYSIS

BACKGROUND Charlotte Beers became Ogilvy & Mather 's first outsider CEO after its acquisition by WPP Group Plc in 1991. According to her memo dated May 19th, Beers ' objective was to "re-invent" the mega-agency, whose inertia and complacency had eroded its competitiveness since the 1980s. In fact, Beer 's tenure at Ogilvy constituted a re-creation of the agency, redefining its aims, processes, people, and structure in reaction to the demands placed by the changing advertising industry. ANALYSIS

INTRODUCTION We chose to review the bestselling book called “How Starbucks Saved My Life” by Michael Gill because we thought that it would be a good read, as the title itself was intriguing. The book was quite difficult to find but somehow we managed to chance upon some copies of it. The book was not a disappointment as it was truly inspirational. It had taught us to start looking on the brighter side of life and to always move forward, not backward. We have also learned that we should not dwell

What is seen in the data is that there is not a steady decline in the reaction time when you compare each column to the previous or next respectively. The time increases when comparing Group A to Group B, but not Group B to Group C. The same also applies to Group C to Group D and then a decrease from Group D to Group E. Figure 1 shows a clearer picture of the RT when compared to all of the reaction time. Even though the time decreases in some areas, there is clear increase or RT when looking from the

for this lesson. I followed the plan given to me by the curriculum book by talking about the activity first then letting the students work together in groups to divide the cakes as best as possible. I thought it would be beneficial to let students come up to the board and practice with dividing the cakes before letting them work with their groups. I think that by allowing a few of them to show their initial thought process allowed others to see how they could divide their cakes as well. I then gave

This paper will show the history of algebra, how it started, and how it grew to be what it is today. It will show that it started it developments from the basic arithmetic operations that first were used to solve simple addition, subtraction, multiplication, and division and how it went incorporating more operations that permitted it to solve problems that involve abstract concepts. It will show that the recorded history begins mostly with the Egyptian papyrus, and how it went passing from one civilization

Jessica Scruggs Phil 307 Response Paper #3 11/11/16 Millikan’s “Biosemantics” Millikan’s goal for “Biosementaics” is to explain what connects a representation with the thing it represents. To reach this goal, Millikan has to explain that there are special conditions that need to be met to form a connection between a representation and its object. These “content-fixing” conditions cannot be statistically normal conditions, because normal is a relative term. An example Millikan gives is that of a red

Multiplicative thinking, fractions and decimals are important aspects of mathematics required for a deep conceptual understanding. The following portfolio will discuss the key ideas of each and the strategies to enable positive teaching. It will highlight certain difficulties and misconceptions that children face and discuss resources and activities to help alleviate these. It will also acknowledge the connections between the areas of mathematics and discuss the need for succinct teaching instead

the generation, application, combination, and extension of new ideas. In the context of groups and teams, creativity is inventing or creating a new idea, strategy, principle, or approach to solving a problem (Beebe and Masterson 302). A technique we used to enhance our team creativity was group brainstorming. Brainstorming is a creative problem-solving method, developed by Alex Osborn, designed to help a group