5DPP Assignment Nov 2014 Essay

In this report I will be talking about how Boots could use relationship marketing in the concept of the 7 P’s, the ladder of customer loyalty and total product concept.

-> The company’s vision places Walgreen as a company that puts the customer first as the company seeks to be the pharmacy of choice that every American prefers for their health and daily living.

Buchanan, A. H. (2001). Organizational Behaviour:An Introductory Text (4 ed.). (F. T. Hall, Ed.) Pearson Education.

Kreitner, R., & Kinicki, A. (2013). Organizational behavior (10 ed.). New York, NY: McGraw-Hill/ Irwin. .). Retrieved from http://gcumedia.com/digital-resources/mcgraw-hill/2013/organizational behavior_ebook_10e.php

Robbins & Judge. (2013). Organizational Behavior, Fifteenth Edition, eBook Collection, Upper Saddle River, New Jersey; Published by Prentice Hall.

Knights, D. & Willmott, H. 2007. Introducing organisational behaviour and management. Australia : Thomson, 2007, pp. 344-372.

Kinicki, A., & Fugate, M. (2016). Organizational behavior: a practical, problem-solving approach. New York, NY: McGraw-Hill Education.

Robbins, S. P., & Judge, T. A. (2011). Organizational behavior (14th ed.). Upper Saddle River,

I decided to join the Footlocker community on April 5, 2015 because I found interest in footwear and plus I get a discount on my shoes. The reason why Footlocker is successful company because it provides their customers with the latest athletic-inspired performance products. Footlocker offers a wide variety of activities including, basketball, running, and training. My group try to provide great customer service so they can continue to come back. Our goal is to lead global retailer of athletically inspired shoes and apparel. Footlocker Inc. is a powerhouse chain in sportswear and footwear retail that consists of seven stores: Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction, House of Hoops, and Eastbay.

Boots discount codes is a token which is easy use to get perfumes like Paco Rabanne Lady Million, Viktor, Rolf Flowerbomb and Marc Jacobs Daisy that cost little when you use tickets to buy your choice of items that are only attainable through an online

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Regarding John’s Boots, their brand image is from they produce the quality products to the consumer like comfort to wear and good material.

Robbins, S. P., & Judge, T. A. (2011). Organizational Behavior (14th ed.). Upper Saddle River, NJ: Prentice Hall.

Brand differentiation: John’s boots is focusing to release the good quality and trendy boots to the consumer. The most lover boots of the artist. The price point is high but is the premium product. John’s Boots is expert in the quality boots which is trendy and comfort to wear.

References:Huczynski, A. A. and Buchanan, D. A. (2007) Organizational behaviour: An introductory text. 6th ed., Harlow: Financial Times Prentice Hall.