AT & T: The Largest Payer In The US

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

customers with them for a longer time. AT&T believes that by having properly trained employees and by providing the most advanced technology

The Verizon Wireless brand remains successful despite increasing competition in the telecommunications industry. After breaking away from Bell Atlantic (AT&T) in 2000, Verizon made advancements toward connection speed and coverage. Verizon was the first to employ 3G network in 2002, and repeated again in 2010 when it introduced 4G LTE. Since 2000, Verizon has spent over $80 billion in technology innovation which allows it to provide top coverage amongst competitors and develop its network (About Verizon Wireless).

“As one of the fastest growing wireless carriers, T-Mobile has permeated pop-culture to become relevant and meaningful to the lifestyles of their young consumers,” said Heidi Ueberroth, NBA Executive Vice President. “We are confident that this wide-reaching partnership will further accelerate their growth in the wireless space.” T-Mobile is confident that these partnerships will broaden its exposure and enhance its youth-targeted image.

The two major carriers in my area are T-Mobile and AT&T. Since I live 30 minutes from a major metropolitan area and there are swampy areas between me and the metropolitan, I generally do not benefit from the latest cellular technology. Most of the towers in the area are owned or operated by AT&T or T-Mobile. Since T-Mobile and AT&T use the GSM standard, they can share the same towers and support each other’s customers. AT&T and T-Mobile have a strong 2G presence in the area. AT&T installed a decent 3G infrastructure about three years ago to handle the increase in the number of devices sold in the area. T-Mobile has skipped the 3G installation in most of my area and moved directly to 4G LTE installations. There are still very few T-Mobile

The telecommunications industry has steadily rebound since 2009; this is because of the growth of not only the mobile and broadband structures, but also the increase of the video market. In Figure 1, the projected outcome is indicates a steady increase in the new 4G mobile broadband networks which will fuel continued wireless growth. “Business customers in particular will continue to use this technology to expand their capabilities beyond the desktop computer. Emerging markets such as China, India and Latin America are expected to see strong growth,” (Verizon, 2011).

For months, the prospect of a T-Mobile and AT&T merger has become more public. The prolonged merger discussion has left the public wondering if the acquisition will allow AT&T to completely rule the telecommunications market, leaving Verizon and Sprint in the dust. Mobile subscribers have been left unsure by the shocking announcement, wondering how their pockets and cellular services will be affected. With lawsuits being filed by both the Department of Justice and Sprint, the future of the acquisition is unclear. AT&T stands by its history of fair dealing, publishing the following in its Code of Ethics:

Yes, the AT&T company is a near monopoly conditions that exist many public utilities. It is impossible for other firms to overcome barriers to entry such as legalizing, franchising, patent, and licensing. The near-monopoly allow AT&T to earn profits and keep their customer by increasing prices to the highest regulated price (Sexton, 2012, p. 354 - 366).

Data/Broadband Offerings. As the communications industry continues to move toward Internet-based technologies that are capable of blending traditional wireline and wireless services, AT&T plans to offer services that take advantage of these new and more sophisticated technologies. In particular, the company intends to continue to focus on expanding its AT&T U-verse high-speed broadband and video offerings, while developing IP-based services that allow customers to unite their home or business wireline services with their wireless service. In addition, this company’s size and leverage ought to allow it to take advantage of a maturing telecommunications space via increased spectrum, capacity, and data services.

o in this scenario for Algebra, our friend pre-ordered an Iphone 7. It asked us to find which is payment plan is better, Verizon or AT&T. Verizon will offer $. 10 per text plus $70 for the activation fee, while AT&T will offer $. 20 per text plus $15 for the activation fee. Both will be good but they both have good payments and bad payments. For example AT&T will be better if if you send more than 125 text, but more expensive if you send less than 125 text. While verizon will be better if you send less than 125 text, but more expensive if you send more than 125 text .

The observation companies in this paper would be Verizon Wireless and Time Warner Cable. Both of the companies are in the similar industry, both of them are telecommunication providers. I am currently a customer of Verizon Wireless and Time Warner Cable for four and three years respectively. The customer service is a critical part of any business operation that involves customer as they need to keep customer’s satisfaction to ensure that they are able to make revenue. The observation of customer service in this paper is based on the experience with dealing both of the company’s customer service over the phone, and over the social media. The customer service through the social media is popular in the past few years. The paper will discuss

We’re setting the standard for delivering video when, where and how customers want it. With our acquisition of DIRECTV, combined with our AT&T U-verse TV service, we’re now the world’s largest pay TV provider. We have nationwide reach in the United States, plus 11 Latin American countries.( www.att.com/)

In the editorial “Verizon’s AOL deal: ISPs go searching for content”, by The Times Editorial Board, points out the important benefits that Verizon acquired by buying AOL, the most popular dial-up internet service in the country. The principal reasons of the agreement to buy AOL and the benefits they received are: AOL’s content business, the subscriber's exclusive content access, and the probability to have preferable treatment to sites and services for their customers. First, Verizon's smart move was to obtain primarily the business content from AOL. All the advertising tools from AOL are an important investment for the future of Verizon's strong standing. Another benefit that Verizon obtain from AOL was the subscribers

     The telecommunications industry is a multi-billion dollar industry worldwide. The key success factors in this industry are hard to pin point, because they vary from having the right amount of money to having the right amount of customers. This industry is a very expensive industry to do research and development in. Besides the money required for R&D the companies in this business have to spend tremendous amount of capital on advertising and consumer awareness. The services provided by the different competitors in this industry are essentially the same but with very different reputations. AOL spends millions of dollars every year to send free trial C.D., in order to gain customer awareness. Which in turn shows the results as being very successful, making AOL the largest internet-service provider in the United States.

This market allows organization a free long term ability to adjust their good services and prices with the changes in the market conditions. Thus AT&T should take advantage of the freedom in this market structure and ensure that their supply and prices are correlated to their demands.