Al; Ta Dena Company Case Solution

Christina, that is so true. The sales reps are the face of the company and this plays a very crucial role in building customer loyalty with the company. The clients do not know anything about your company so the sales reps are going to be the first impression of what your company has to offer. So it is vital that the sales reps are knowledgeable on all the company’s products and policies and ensure they are able to follow through on their promises. A good sales rep will listen to the concerns of each client and will try their best to accommodate the customer’s

Firstly when being sales staff there is a lot of responsibility that you have to take in account. For example sales staff should have some understanding about the product. This includes features, benefits, and the cost of the specific product that the customer wants to purchase. For example if a sales staff were to sell a computer his/her knowledge should be:

Customer recognizes that they have an unfulfilled need or want (Grewal, p. 175). The need/want may be either psychological or functional (Grewal, p. 176). The

Buyers never want to feel pushed, manipulated, or rushed. Sales professionalism is another factor into having a buyer and seller trust based relationship. This method is a way to approach customers in a trusting and non-manipulating tactic to satisfy the long-term needs of both the customer and the selling firm. Salespeople play a critical role on the sales floor. Almost all consumers in the society who are early adopters of an innovation often rely on salespeople as a primary source of information. Given the increasing importance of building a trust bond and developing a long-term relationship is an imperative that salespeople are truthful with the customers. It is important for salespeople to

P3 – Explain how focussing on the customer, by providing good customer, is essential to retailing

1.1: The relationship between customers’ needs and expectations are that the customer expects to be aware of the product they are purchasing from you. They expect the seller to be fully aware of the product they are selling and be able to answer a wide variety of questions regarding the product. The customer must be satisfied with the product they have purchased and the seller must be confident that the customer is likely to return and recommend the product/services to others.

The next step is the selection of the solution, where salespeople customize solutions based on a client’s particular problem, because no two problems are the same. In this step, salespeople throw out suggestions and recommendations to the client, where they will satisfy the customer, therefore salespeople must be a

Under the current job function, forty-six percent of the respondents are in a front line sales role as a Patch of Land or Senior Sales Professional. Twenty percent of the respondents are in a leadership role in the sales function. Having a mix of front-line sales professionals and sales leadership provides insight in viewpoints of

3. What could Dave and Andy do to build feelings of engagement with their customers using the kinds of ideas discussed in this chapter?

Selling ASAP: Art, Science, Agility, Performance begins with the concept of understanding how buyers buy. In order to do this, the salesperson must first uncover the needs and wants of the prospect. With this information, the salesperson will be able to alter his or her communication style to fit the customer’s preferences. According to the book, motivation has two components:

of the key issues result from John’s inability to comprehend the difference between sales representative and a sales manager. He was overly enthusiastic about his position and disregarded Phil Jackson’s tips on how to be successful as a sales manager. Sales managers must be multi-taskers who plan, organize and lead the functions of all customer contact and ensures that these methods of contact maximize the profit and sales goals of the company which hires them. A salesperson is responsible only for his/her own territory – a sales manager is responsible for the entire sales force and their productivity and revenue that

In order to regain consumer confidence and prevent another dairy crisis from occurring, there are many issues the dairy industry along with the Chinese government need to resolve. Key to ensuring this crisis does not occur in the future is

To get the customer’s requirement, the sales team should obtain the following from the customer: type of product required, level of customization and number of products.

Abstract The relevance of sales personnel in any organization has forever been unquestioned as they deliver the ultimate quality of buying experience to the end consumer. Unfortunately though, their position is still devoid of respect that it on an average deserves. The low vocational esteem fructifies the need for developing the need for enhancing their self-concept. Salespeople who lack motivation deliver only sub-optimal performance. The objective of this paper is to address

This project is a part of trade marketing. Due to increasing competition in the market, it has now become necessary to sell to the trade first so as to get space in the retailer’s shelf. Mother Dairy Fruits & Vegetables Private Limited launches many trade promotion activities and schemes.