Introduction Mission statement and slogan: “It’s our mission to serve the world flavor since we opened in 1994” and “The wing experts”. Description of Wingstop Wingstop is a vast franchise of small chain restaurants owned and operated by different individuals. The company was first established in Garland TX during the year 1994. The creator, Antonio Swad, had a vision for a restaurant that only focused on selling classic and boneless chicken wings. The restaurant follows the same aviation “pre-jet” theme from the 1930’s and 1940’s which differentiates the restaurant from others, giving it a unique look. The company has been franchising since 1997 and currently has over 600 restaurants across the globe. Many celebrities such as Rick Ro$$ and
The company of restaurants started in 1946 when Truett Cathy opened his first restaurant in Georgia. They are credited with inventing the Chick-Fil-A’s boneless breast of chicken sandwich. In the 1960’s, he pioneered the opening of the restaurant in different malls in Atlanta. It has grown to become the largest quick service chicken restaurant chain in the United States based on their domestic annual sales and with over 1900 branches countrywide. The restaurant is privately held and family owned and has been progressing in the delivery of exclusive services to all their customers. The mission of the restaurant is to give identity and value to their clients and the vision is to be America’s best service quick restaurant.
nearly $260 billion in sales, managed over 5,000 stores in 10 countries, and employed over 1.5 million
Small and mid-cap restaurants that were heavily franchised (less than 25% of stores owned by the
If you are from the south, you have probably heard of the fast food chain Zaxby’s. With more than 660 locations[bandwagon, logos], the company is worth billions, all made possible by two young entrepreneurs, Zach McLeroy and Tony Townley. The two have been best friends since fifth grade, where they decided that there was a need for better chicken. Later, McLeroy sold his drum set- giving up his rockstar career to start the chicken joint- which now boasts a annual revenue of about 1.7 billion. [anecdote, pathos]
Although Chick-fil-A have become a restaurant giant, it is still controlled by Cathy family. They hold a special business model, they chose their franchisees really carefully. Although it is franchise, Cathy family still had ownership of every restaurant (Grantham, R., 2011).
“To give our customers the best food and beverage values that they can find anywhere and to provide them with the information required for informed buying decisions. We provide these with a dedication to the highest quality of customer satisfaction delivered with a sense of warmth, friendliness, fun, individual pride, and company spirit” (Crafting and Executing Strategy: Concepts and Readings, 2016, p. 24).
To date all restaurants are company-owned and not franchised. Restaurants cover forty-three states in the U.S., Canada, England, and France. The only variation to the original model has been an increased environmental awareness and a “Test Restaurant” in Washington D.C. that serves Asian-Style fast casual food.
Mission statement: “ To be a leader in merchandising and distribution of food, personal care items, pharmacy, seasonal merchandise and related products & services."
Buffalo Wild Wings (BWW) is a well-known restaurant chain in the U.S. that was founded in 1982 by Jim Disbrow and Scott Lowery (Whitfield, 2012). Located in 47 US states, BWW has more than 800 outlets, more than half of which are franchising (Stern, 2012). In 2010 the company opened its subsidiary in Canada. Total company’s assets have approximately $500 million (Stern, 2012). BWW restaurants specialize in chicken wings under unique sauces. The outlets also have sport bars with large menus including various salads, burgers and appetizers. For the visitors, in the restaurants big TV screens have been installed to allow everyone watch popular
The Company Overview page reports over $25 billion in sales in 2010, reflecting a nearly continuous growth pattern since its founding in 1930 in Winter Haven, Florida, by George W. Jenkins. The company is primarily located in the southern regions of the country, with over 700 locations in Florida, over 150 in Georgia, and the rest distributed throughout Alabama, South Carolina and Tennessee. There are now about 150,000 employees who are involved in their manufacturing and packaging plants as well as in their many storefront locations. It is one of the few Fortune 500 Companies that has been able to live up to its commitment of never intentionally trying to disappoint its customers. A February 2011 press release from the company announced that it was once again the top
Ray Kroc opened the Des Plaines restaurant in 1955. First day's revenues-$366.12! It’s no longer a functioning restaurant, the
As mention before, Restaurant Brands International is a merger company that contains Burger King, a coffee shop and a restaurant called Tim Hortons. Since it was a merger that occurred in 2014, there isn’t much info for the company; however, since Burger King has been almost as old as McDonalds so much of the info will come from Burger King. Burger King is practically the same as McDonalds created in 1950s yet a few years later after its competitor was born. The main difference of how it was created was that Burger King started off like a stove and that name of the stove was named Insta-Boiler.
Since its inception, the company has established itself as the premier purveyor of the world’s finest
Roy Rogers Restaurants is a fast food franchise business owned by Marriott Corporation. Roy Rogers is pursuing a strategy of aggressive growth through the licensing of independent franchisees (ie., independent owners) to operate its restaurant outlets. The case describes the nature of the franchise industry and provides statistics on the major franchise organisations.
They are a sponsor for the University of Miami and it shows. The takeout counter has a bristling business on a Friday night. Many of the patrons at the restaurant were donning U of M jerseys and the like. Our bottle of water had the University of Miami logo on the face and we were happy to support the restaurants sponsorship of the football program.