Apple : A Technological Giant

Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously

The company not only designs but they manufacture, market mobile communication and media devices, personal computers, portable digital music players. Apple technology has impacted so many businesses and individuals as a whole. Apple’s technology has always been a step ahead of their competitors. I have an iPhone and it seems like every year a new iPhone is produced with more features and capabilities.

Apple is a technology leader with its innovation, and it reflects all of its unique products. The company understands consumers’ need, and its clever marketing strategies continuously developed the wide product lines and advanced the competitors in its dynamic industry. This paper will analyze the strengths and opportunities that the company can utilize to the marketplace, and weaknesses and threats that the company faces and has to overcome in order to survive and succeed. Also, it will focus on how the company targets and appeals its customers and the various business environments that can have an impact on the future of the company.

Imagine dropping out of high school only to become one of the most wealthy people in the world. This happened to Steven Wozniak and Steve Jobs creators of the infamous Apple company. These two masterminds changed the course of history with communication devices such as the Mac, iPod, iPhone, and the iPad. Having retail stores all around the world, this company has had a huge impact on what we now call the information age or digital age. With these advancements the demand for the latest technology has become such a necessity within society. Apple fulfills this growing demand by coming out with new and enhanced products every year. With such a high demand for products like the latest iPhone, the iPhone 7, it is wise to invest in Apple stocks.

Since I’m in the healthcare sector, my particular organization has limited mobility in any global scale. A former colleague of mine works for a well known company called Apple. After further discussion and research, I will demostrate in this paper how Apple uses its resources to be a leading powerhouse in the elecontric equipment industry. To begin the global market for companies through the perspective of both economic and political liberalization have offered the firms to operate on a global scale (Berman, 2012). Various firms have increasingly engaged in activities globally that constitutes of exports, imports, outsourcing and the creation of production and sales abroad. The floating exchange rates after the collapse of the

Apple Inc.’s has a loyal customer base because of their wide variety of products that are available to their customers. Apple Inc. constantly has to maintain commands among tech-savvy users at the high end of the market in order to maintain their high success rates. So far, Apple has won the contest for consumer loyalty. Even as Google Inc.’s Android widens its lead in the smartphone market, Apple’s iPhone poaches one in five of its customers from users of the rival operating system, according to a survey, released last week by Consumer Intelligence. Samsung, the top seller of Android handsets, only received 7% of its customers from Apple’s iOS (Schectman 2013). In a society that seems to be dependent on technology and social media, Apple is continuously growing with each existing and developing brands they offer to their customers, and with each new development there’s an excitement created by their customers causing lines at stores and preorders of products. In today’s constantly changing technological society Apple Inc. has to differentiate themselves and their products from other companies. Apple Inc. differentiates themselves by thinking differently, their management style, and

The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be explained that Apple has become larger and more significant than other competitors put together in 1980. Because Apple failed to innovate in 1996, the company almost went bankruptcy but eventually Steve Jobs took Apple from bad situation to the company that can make billions of dollars through promoted itself as a hip alternative to other computer brands. Apple highlighted its computers as the world’s “greenest lineup of notebooks” that were energy efficient and used recyclable materials. The goal was to differentiate the Macintosh amid intense competition in the PC industry (Kim & Yoffie, p.4).

Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. The company has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player (Jurevicius, 2013). Apple Inc. is considered to be the most successful electronics company in the world.

Apple Inc. has many strengths attributed to its success, one of them being product development, “Apple’s process is complex, expensive and demanding. If you compare it to most business theories – it shouldn’t work. However, to date it has out-performed even the wildest of expectations” (Lashinsky). Apple didn’t create the electronic device market, however they implemented the touchscreen in a new way, by creating a simple device with limited buttons, and bringing a meaning to smartphone. They arguably put blackberry out of business, and influence companies like HTC, Motorola, Microsoft, and Samsung change their previous phone designs. Apple Inc. has also always been very good at advertising, marketing and distribution. They have 470 Apple stores in 17 countries, as well as many trading partners and online stores.

Apple's main strategy was innovation. They had research and development working around the clock developing products tailored to specific individual's needs. They had a different computer for each type of consumer, a different media player, as well as smartphone. Their goal was not to be the best at one individual thing, but to be a serious competitor in every market. This field is constantly evolving due to consumer demand as well as increases in technology and new innovations. Another key strategy here is brand loyalty. By making their products so unique and compatible it created a halo effect. Customers have been switching all of their electronic devices to Apple's line after having just an iPhone or even an iPod media player. Many though Apple's premium pricing was going to keep them behind in the game although that didn't seem to be the case. Even though Apple was charging significantly more than their P.C. counterpart, they managed to keep a top seat in the market. Apple's iPod was so game breaking that iPod became the generic name for media player throughout the world. They weren't

Apple has been one of the most successful companies worldwide in designing, manufacturing and selling desktop and notebook computers, portable digital music players and iPhones for the last couple of years.

Apple is focus on niche market, which is targeted on the people who have special demands for technological products. Apple tailors its

Apple Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as Apple, has lead the way in technology and innovation for consumer electronics with their slender storage capacities, vibrant displays, and incredible touch screen products. When they first started, their focus was more on personal computers for customers, but as the company has aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it can clearly be

Apple’s mission is to make products that were cutting edge, designed beautifully, and easy to use. They have been able to keep this competitive advantage not only by relying on its own proprietary designs but also by refusing to license their hardware to third parties. They tend to be a leader in new technologies such as the first desktop solution, mp3 player, and touch screen cell phone.

Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,