Apple 's Control Of Users

The iPhone is beautiful with its clean and simple design. It is sleek and shiny with its thin design and glass

And the front is more attractive too” (Crothers). The new transformation of the iPhone 5 in 2012 still has many people turning their heads and observing the phone. When people look past the functionality of the phone and see the design for its aesthetic beauty and design, it is a no-brainer that the iPhone’s sharp yet soft appearance can attract so many people to buy the phone. Apple completely redesigned the iPhone when the iPhone 5 was released and this only has strengthened Apple and has brought many people to turn away from Android. The design is very sharp and razor like at the edges but the center is soft and a great contrast to the edge. The thinness of the phone is spectacular and also strengthens the clarity of the phone’s sharpness. The iPhone also has a retina display that is designed to create optimal viewing of a screen with the right amount of PPI (pixels per inch), so the view is never distorted but crystal clear. A sharp design and crystal clear screen has aided the iPhone and showed many that the iPhone is clearly crafted better than an Android device.

Apple Inc manufactures both hardware and software uniquely with methods of their own. Apple’s computer operating system is highly secured and is not subject to viruses and hackers and the products are designed to be concerned about the consumers’ style life. Apple is successful with their marketing is this is because of Apple build strong name and image in the market. Apple’s products are different as mentioned and it has a lot of unique features. This is another method of Apple doing marketing.

Apple uses a very own made image that can be apart from the other companies that share the same market. That images helps the target people to differentiate the products, for example, there are many kinds of media player, but the apples’ media player are known as one of the best, with a sound resolution that exceed the competition, making that product wanted by a large slice of the market. That same differentiation can also be seen in every Apple’s products. Apple is one of the best examples when talking about differentiation of products.

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has

Apple was established as an IT company dealing in exclusively in computers. However, competition in the technology sector forced the firm to focus on other consumer products. The diversification strategy has seen Apple’s sales grow tremendously in the last decade, earning the firm the No. 1 brand position at Forbes. The Apple brand is recognized on an international scale and enjoys a strong recognition thanks to its aggressiveness when it comes to creativity and innovation (Tar, 2013). It has a large number of loyal customers who would purchase the new products regardless of the market price, which guarantees profits from the new division.

Apple’s advertising focuses more on a lifestyle instead of a product and has helped create a cult-like loyalty among Apple enthusiasts.

Apple came back from near extinction to become one of the most revered technology companies in recent memory. They achieved this status by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by other companies following suit with store models

Apple Inc. has been dedicated to innovation ever since the company was first formed. Apple's recent breakthroughs were a result of a new technologies convergence upon the "digital hub" strategy (Mortensen, 2010). This strategy has served Apple well; especially during the last few years. The iPad, iPod, and iPhone were all born from this strategy. Furthermore, producing these innovative, user friendly, and design oriented products has earned them a considerable amount of customer loyalty.

The main focus of Apple’s mission statement is to provide its customers with the most advanced technology. “Microsoft has repeatedly tried to diversify…it be more of a follower” (James 3). Apple creates its products in order to surpass its competitors such as Microsoft. Apple not only wants to beat out its competitor with computers but also mobile devices. “They’re (Apple) happier selling 74.5 million iPhones” (James 3). Apple wants its customers to have a more personal device and be able to use it and love it at the same time. The iPhone is they number one most wanted device but many controversies may prohibit its advancement in the technological world. “Steve would never had made a bigger iPhone” (James 4). Apple’s CEO, Tim Cook, created the iPhone 6 which is a larger iPhone and contradicts Steve Jobs’ idea.

Apple has created a culture associated with its products (Ferrell & Hartline, 2014). Owning the latest iPhone is as much to do with image as it is the product (Ferrell & Hartline, 2014). Accordingly, customers with a high need for conformity to a group held in esteem are willing to pay more certain products (Labrecque et al., 2011). Consequently, Apple has been a success commanding higher sales prices than its competitors (Ferrell & Hartline, 2014).

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984.

Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the