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Btec Buisness Level 3 Unit 1

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BTEC LEVEL 3 IN BUSINESS
UNIT 3: INTRODUCTION TO MARKETING
Assignment Brief
Tesco’s and Oxfam’s
Concepts of marketing- marketing= a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging products and value with others.

Core marketing concepts
Markets
Exchange transitions & relationships
Value satisfaction and quality
Products
Needs wants and demands

B. define aims and objectives Aims: A purpose or intention; a desired outcome Objectives c. Private companies may issue stock and have shareholders. And are invested by individuals. However, their shares do not trade on public exchanges and are not issued through an initial public offering. …show more content…

Oxfam’s marketing objectives would be to open more Oxfam shops across the u.k, so they can benefit their programs resources etc. i. Tesco’s might expand their brand into different retailers so it’ll gain more popularity and might even be a leading bran in food clothes etc ii. Oxfam might open stores internationally so will lead to make more money so they can use it so they can run more charitable programs and lead to improve poverty, housing in third world countries around the world.

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

j. if Tesco’s was marketing a certain food product Tesco’s would use a marketing technique for example Tesco’s would advertise the product on wallpaper, leaflets ,TV etc also they would put special offers on the product e.g. 2 for the price of one

k. Identify and describe the limitations and constraints upon marketing activities.

For example if Tesco’s was making a new product and they were given a limited amount of money to invest in this product, this would limit how advanced this product and how useful this product would end up to be. A constraint for tescos would be the price war, all supermarkets, retailers etc want the best prices for their customers and

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