BTEC LEVEL 3 IN BUSINESS
UNIT 3: INTRODUCTION TO MARKETING
Assignment Brief
Tesco’s and Oxfam’s
Concepts of marketing- marketing= a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging products and value with others.
Core marketing concepts
Markets
Exchange transitions & relationships
Value satisfaction and quality
Products
Needs wants and demands
B. define aims and objectives Aims: A purpose or intention; a desired outcome Objectives c. Private companies may issue stock and have shareholders. And are invested by individuals. However, their shares do not trade on public exchanges and are not issued through an initial public offering.
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Oxfam’s marketing objectives would be to open more Oxfam shops across the u.k, so they can benefit their programs resources etc. i. Tesco’s might expand their brand into different retailers so it’ll gain more popularity and might even be a leading bran in food clothes etc ii. Oxfam might open stores internationally so will lead to make more money so they can use it so they can run more charitable programs and lead to improve poverty, housing in third world countries around the world.
j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).
j. if Tesco’s was marketing a certain food product Tesco’s would use a marketing technique for example Tesco’s would advertise the product on wallpaper, leaflets ,TV etc also they would put special offers on the product e.g. 2 for the price of one
k. Identify and describe the limitations and constraints upon marketing activities.
For example if Tesco’s was making a new product and they were given a limited amount of money to invest in this product, this would limit how advanced this product and how useful this product would end up to be. A constraint for tescos would be the price war, all supermarkets, retailers etc want the best prices for their customers and
In this connection, Ryan combines definitions of performance-based advertising and affiliate marketing, and defines performance marketing as “a type of performance-based advertising in which a business rewards one or more of its partners for carrying out some form of advertising or promotion of the business’s products or services, which results in a customer taking an action. The action is prescribed by the business, allowing them to ensure their advertising is delivering actual, measurable results” (Ryan, 2014, p. 239-240). IAB UK (Internet Advertising Bureau) defines online performance marketing as a subkind of digital advertising paid by its outcomes – user initiated actions of all sorts, predefined as desired results by an advertiser (cf.
Based on advertisement 1, we can see the attractive in this advertisement which has the right specific job advertisement to attract the job seeker to apply this job.
Consider an organization of interest to you. This might be a church, a club, a service
marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others
For R14: We have Melisa’s DVOP position open, which is not adjusted in PF website as of today, and her role is not updated to a LVER. However, a DVOP position number 40043033 is actually open. In addition, next Monday we will have Mike’s DVOP position #40047102 open as well, his last day with us in Friday, 13th. We should use one R14 requisition to fill out both DVOP positions for CSPIN. I would like to keep both opening on PF for three days only.
In preparation for our marketing & communications meeting tomorrow, we’ve pulled together an agenda (below) with the appropriate supporting documents (attached) based on pressing topics we would like to review with you. As you can see, we have a lot of good things to cover so we’ve also built in some timing for each subject to keep us to task.
The selected organisation is Asda. Asda is one of the world’s most well-known and valuable brands and commands a leading market share in the world’s supermarket business. Asda produces food and
The components of a successful performance management system will help with defining; the plans to increase profits and the margin objectives. This includes having objectives for your individual employees, managers and anyone that contributes to the overall goals. Keeping a well-defined program will relate back to the planned and projected targets you have put in place in each entity of your company. Having a strong documented plan will also increase the trust factor within your customer base, along with your employees.
They will then have competition with stores like Superdrug. They will have to spend a lot of money on advertisement to help promote the store and to help their products sell more by doing sales like ‘Buy One Get One Free’ or ‘2 for £5’, so they don’t lose their customers.
Tesco s objectives are to provide customers with great value at competitive prices, communicate with and meet the needs of its customers, develop its employees ' talents and reward them fairly, work with suppliers to keep quality high and prices low, be involved in the national discussion regarding food safety and production issues, support the communities in which it participates, and make a profit. Tesco aspires
Effectiveness of marketing techniques used by Sainsbury's In this assignment I will be evaluating how effective the techniques are which are used in marketing products and services in Sainsbury's. Sainsbury's great use of marketing techniques has helped grow to be the successful organisation they are today. Sainsbury's is a very popular and well known brand in the UK and so are the products and services they offer. Sainsbury's is highly noticeable by its logo which is "Sainsbury's" written in white against an orange background.
Tesco sets its activities of advertising in a manner that it can accomplish consumer loyalty and hierarchical objectives. These activities incorporate executing and arranging of various thoughts of estimating, advancement and circulation of merchandise and administrations keeping in mind the end goal to fulfill client. The inquiry emerges here that how these fulfillment destinations use to accomplish in Tesco?
ny definitions of marketing. Marketing can be summarised as a process by which a product or service is presented and promoted to potential customers.
Question 02 In Assignment 1, you have developed a marketing strategy to market the products and services to the consumer. What differences are there if you market your products and services to an organisation? (LO 4.2)
Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.