P1: Exploring Creative Product Promotion
Scenario:
You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine.
The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology, Apple and Samsung. Apple and Samsung are without a doubt, leaders in their respective fields, in terms of technological entertainment. They mainly specialise in selling their own Smartphone’s and Tablet computers, but also sell a vast amount of other technological products. For example, in 2001, Apple broke the technological barrier with the iPod, becoming
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There are many ways in which Samsung advertises; mainly through the media i.e. television adverts and the internet (http://www.samsung.com/uk/#latest-home)
This is Samsung’s current homepage, which advertises all of their products and also provides details and information in order to purchase their products via personal selling. In addition, in terms of sponsorships, Samsung, which started as a domestic sponsor of the Olympics in Seoul 1988, has been a worldwide Olympic partner since the 1998 Nagano Winter Olympics. They also sponsored the London 2012 Olympic Games.
This is an example of sales promotion. Samsungs “Galaxy Note ll” which is shown on the website is offering a chance for anyone to win if they simply register online. This is a strong example of sales promotions because they have placed the advert on the internet, which is easily accessible to any target audience. It is also easy and requires little effort to register which is an incentive for people to register.
Fernando Torres, football player for Chelsea FC (Samsung Sponsored) This is an extremely effective way of promoting Samsungs organisation in terms of sponsorships as football is the world’s most popular sport. Samsung has consistently
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| The customers would be influenced because if the company are financially struggling the customers are there only hope to stay profiting. If the company was to go bust it means customers will no longer be able to shop there. The customers would be an external stakeholder, they can get information by advertisements and even check their annual report on the businesses website.
Take in and implement better technologies immediately as soon as they have availability, regardless of whether or not there are organisations using them beforehand
Telephone – A telephone maintains a few different features rather than just receiving and making calls. At work the phones that we use are often different to
There are several different types of business ownership which are most commonly used in business’ and company’s today, these include; Co-operative which is a business owned by its employees, Partnership which is a business owned by between 2 and 20 people, Private limited which is a business owner by a small groups of people who have shares and a Public limited business is owned by private individuals by shares bought and sold on the stock market. A charity is a business with the purpose to help the public, the government is a business owned by the government and lastly a sole trader which is a business owned by only one person.
• The first thing you need to do is save a copy of this document, either onto your computer or a disk
In this task I’m going to analyse the figures on cash flow that I created in P3 and justify why you think the business might have problems also provide range of solutions.
Please note that this Assessment document has 8 pages and is made up of 7 Sections.
P5-Design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief.
A way of doing this task efficiently would be to keep a log setting out of the roles that you and the other members of the team have within the team in which you are working as a part of.
M1 - Compare the purposes of the different documents used in the selection and recruitment process
M2(Unit 37) - Assess the social implications of business ethics facing a selected business in its different areas of activity
Disciplinary procedures are a set way for an employer to deal with disciplinary issues. They should include a disciplinary hearing where you’re given a chance to explain your side of the story.
It is very important in business that individuals have lucrative methods of communication in order to convey important messages, and use these methods in order to interact with other businesses and the public. Methods of communication can also be commonly used to advertise and market, for example via the use of social networks which advertise to a wide range of individual, to through written posters which can be placed up in shop advertisements and on notice boards alike.
In this assignment, I will evaluate the reliability of break-even analysis in estimating budgeted activity levels for a selected organisation.