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Business Btec P1 Unit 9 Essay

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P1: Exploring Creative Product Promotion
Scenario:
You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine.

The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology, Apple and Samsung. Apple and Samsung are without a doubt, leaders in their respective fields, in terms of technological entertainment. They mainly specialise in selling their own Smartphone’s and Tablet computers, but also sell a vast amount of other technological products. For example, in 2001, Apple broke the technological barrier with the iPod, becoming …show more content…

There are many ways in which Samsung advertises; mainly through the media i.e. television adverts and the internet (http://www.samsung.com/uk/#latest-home)

This is Samsung’s current homepage, which advertises all of their products and also provides details and information in order to purchase their products via personal selling. In addition, in terms of sponsorships, Samsung, which started as a domestic sponsor of the Olympics in Seoul 1988, has been a worldwide Olympic partner since the 1998 Nagano Winter Olympics. They also sponsored the London 2012 Olympic Games.

This is an example of sales promotion. Samsungs “Galaxy Note ll” which is shown on the website is offering a chance for anyone to win if they simply register online. This is a strong example of sales promotions because they have placed the advert on the internet, which is easily accessible to any target audience. It is also easy and requires little effort to register which is an incentive for people to register.

Fernando Torres, football player for Chelsea FC (Samsung Sponsored) This is an extremely effective way of promoting Samsungs organisation in terms of sponsorships as football is the world’s most popular sport. Samsung has consistently

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