Caddbory Chocolates, a company that launched the first store in Melbourne in 2007, is a premier chocolate maker, marketer and Retailer of specialty chocolates around world. By 2016 Caddbory Chocolates has about 22 stores in Melbourne and more than 100 to all over Australia. Their product mix the finest cocoa beans at prices that the customers believe that represent value and price.
Industry Overview and Analysis:
Caddbory Chocolates primarily operates and competes in the retail gourmet chocolates and hot drinks store industry. This industry experienced a major slowdown in 2009 due to the economic crisis and changing consumer tastes. Before this, the industry had a decade of growth consistent. Even though to the economic slump and
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In this question we saw how to use industry and competitive analysis to assess the attractiveness of a company 's external environment. In this chapter, we discuss how to evaluate a particular company 's strategic situation in that environment. Company situation analysis centres on five questions:
1. How well is the present strategy working?
2. What are the company 's strengths, weaknesses, opportunities, and threats? 3. Is the company competitive on cost?
4. How strong is the company 's competitive position?
5. What strategic issues does the company face?
To explore these questions, strategists use three analytical techniques: SWOT analysis, strategic cost analysis, and competitive strength assessment. These tools are widely used in strategic analysis because they indicate how strongly a company holds its industry position and whether the present strategy is capable of boosting long-term performance.
• HOW WELL IS THE PRESENT STRATEGY WORKING? To evaluate how well a company 's present strategy is working, one needs to start with what the strategy is. The first thing to understand is the company 's competitive approach-whether it is striving for low-cost leadership, trying to differentiate itself from rivals, or focusing narrowly on specific customer groups and market niches. Another important consideration is the firm 's competitive scope within the industry-its degree of vertical integration and geographic market coverage. The company 's functional area support
The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong
Haigh’s Chocolate provides quality products and service throughout Australia and make sure to produce only the best raw materials from
Butler’s Chocolates is an Irish, family owned company set up in the year 1932. It was founded by Marion Butler, a pioneer who began creating her own luxury chocolates by hand in Lad Lane in Dublin and named it ‘Chez Nous Chocolates’. Marion Butler was originally born in India but moved to Ireland when she was very young where she set up this company and ran it until 1959. She then sold it to Seamus Sorensen and the Sorensen family are still running this business to date. (About Us: Butlers Chocolates, n.d.).
A hundred years ago, Richard Purdy set off a shop named Purdys in the center of downtown in Vancouver. Purdys has been hand down to second generation of Flavelle family, which purchased Purdys since 1963 from Mr.Forroster. Purdy’s chocolate has became the leader of confectionery in Canada in the past 60 years with over 10 million dollars revenue per year. What makes Purdy’s position today? The key competitiveness of Purdy is quality, which is based on best ingredient and delicate
The main threat to Rogers’ chocolate is the competition. Not being able to keep up with the competition or current trends can lead to lost market share. With Godiva having superior packaging, distribution, and price points, and Bernard Callebaut having superior packaging and seasonal influence, Rogers’ Chocolate could be falling behind soon if they do not join the ranks. Rogers’ must find their niche in order to be able to compete not just locally, but globally.
The transportation cost of chocolate was high and small mom and pop stores commonly supplied chocolate made locally. Today you would be hard-pressed to find local chocolate in the United States, with the shelves dominated by four major brands. The
Coco’s Chocolate Café was inspired by a lifelong love of all things chocolate. I wanted to get out of the office and into the community to create a sumptuous haven where people could indulge in rich, creamy, warm chocolates and make them an integral part of their daily lives,
Dream Chocolate (D.C.) is a small company trying to survive in an industry with many competitors. The competitive environment comes from some factors. Firstly, D.C. bars are sold in specialty markets, fine gift stores and also available online. However, the competitive companies can also provide various chocolate bars for customers with the low price on the Internet. Secondly, comparing to the big chocolate company like Mars, D.C. is a small company that has the lower brand reputation. Therefore, there may be not many people would trust their products.
The Scharffen Berger Chocolate Maker is experiencing an exponential year over year growth rate of their premium product. This is a situation that all new businesses strive for and although Scharffen Berger is pleased with their growth, they are facing a potential dilemma. The company must consider how they will keep up with growing demand while having enough capacity to handle the increase in production and maintain their high quality standards.
The objectives that Montreaux USA wants to achieve in the coming 3 years are national distribution of the new Montreaux product line, $15 million in annual sales, and to be within the top 25 in revenue. Accounting for 52.6% of the market, chocolate is the most profitable segment of the confectionary industry. In 2011, Europe captured the largest regional share of the global confectionary market at 45.2%, with the Americas following at
SWOT analysis is a popular analysis tool used in different situations that include not just business and marketing but also project planning and personal career development (Chapman 1995-2012). As for the strategic planning, Kenneth Andrews popularized his idea that good strategy means keeping a fit between the external situations a firm faces and the internal capabilities (Hill and Westbrook, 1997). The format the SWOT analysis presented is a 2x2 'internal/external' matrix, in which questions and relative answers can be listed for analysis (chapman 1995-2012). And according to Hill and Westbrook (1997), the output of SWOT analysis comes from meetings facilitated by consultants or managers to contribute the final analysis. Brainstorming can be used for filling in the sections to answer the questions. In addition, similar arguments should be concluded and ranked according to their answers in meetings (Rauch, 2007). As for the newly developed analysis, the TOWS matrix matching the various factors enables companies to stimulate new strategic initiative (Dyson, 2004).
Analyzing the competitor’s performance in the Australian market is essential before expanding its stores in the Australian market. The two main competitive advantages for Cadbury chocolates is its wide distribution channel and strong brand equity and customer loyalty. After establishing the retail stores in Australian capital city the concentration of the company should be on promotion and advertisement of chocolates in respective markets. This is necessary to achieve competitive advantage (Bansal 2014).
Cadbury is not only famous for the quality of their product, but also for their advertising. Since 2007, the date of birth of 'a glass and a half full production ', which is Cadbury 's own internal production company, we talk a lot about the chocolate brand because of their
This analysis consists of analyzing the external environment of the company (competitors, social, technological, regulations, etc.). The purpose is to identify the key opportunities and threats in the environment.
To establish whether JKB is competitively positioned to tackle the evolving and increasing challenging business environment hence recommend the way forward, a situation analysis must be conducted. This analysis aids in collecting essential information about the organization internal and external factors. Keen interest should be placed on these factors since they have the capability of adversely affecting an organization; they can create or on the other diminish, or altogether destroy the chances of an organization attaining competitive advantage.