Jordan Kuwait Bank: Strategic Analysis and Positioning

Situation Analysis: This analysis helps the organization to know the environment in which it operates. It also helps the company to understand its customers, competitors and stakeholders at the same time knowing the gap between what customers want and what is being currently offered.

This research paper will compare and contrast two organizations in the same industry. There will be analysis on the two organizations’ elements of business. This includes the basic legal, social, and economic environment, the managerial, operational, and financial issues impacting the organizations, and an analysis on the impact of potential change factors.

Furthermore, the wider socioeconomic or macro environment considers aspects such as government, legal aspects, technological factors and other factors that could affect the company and industry. As a result of assessing the external environment, the opportunities and threats of a company can be defined. Opportunities allow a company to take advantage of their strengths, minimize weaknesses, and neutralize environmental threats. Finally, the threats may hinder a company to gain competitive advantage or satisfy their stakeholders. Thus, there should be elaborated on strengths in order to minimize the company’s threats.

The situational analysis attempts to address the question ‘where is the organization now?’ The situational analysis contains a vast amount of information and, as the term indicates, is an analysis of the situation that you are facing with the proposed product or service (Hollensen, S. (2003) Marketing Management: a relationship approach, p.652). Alexander Berger -Marketing Strategy-1-

Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness.

Conditions have changed. Global trade has rapidly increased in both volume and value, reaching nowadays more than $4 trillion in 1997 (Daniels J.D., Radebaugh, 1998, pg. 529). Competition is fierce from all corners of the world. Failure at the global level can backfire and may consume existing brands and business relationships. At the same time, global opportunities have emerged that offer possibilities for growth, profit, and an improvement in worldwide standards of living.

Every organization has to analyze its business environment before making policies and strategies for its day to day operations, marketing and promotional efforts, and competing with the industry rivals (Loudon, Stevens, & Wrenn 2004). The key factors of the business environment that affect the business operations of a company include political, economic, technological, environmental, cultural, and demographical factors. In addition to these factors, an analysis of the competitive forces is also essential in order to assess the potential threats and intensity of rivalry present in the industry (Ritchie & Crouch 2003). If an organization does not give importance to the analysis of its business environment, it may not be able to compete in the industry for a long period of time (Hill & Jones 2007).

The business environment of an organization reveals much about its competitiveness and the possible influences on the success of its strategies. The focus of this paper will be an environmental scan of the internal and external environments of two real-world firms, their competitive advantages and company strategies for creating value and sustaining competitiveness, measurement guidelines for verifying strategic effectiveness and their evaluation.

Jordan is a Arab country located in the middle east. The problems in Iraq and Syria have caused lots of damage to Jordan’s economy because of border problems and refugee crisis. Jordan has natural resources but they don’t help the economy because they

A business organization cannot survive in its industry if it does not keep an eye on what is happening in its internal and external business environment. The analysis of business sector or environment acquaints an organization with the issues, challenges, and external factors that have a direct or indirect impact on its business operations and profitability. On the basis of this analysis, the organization can formulate its future strategies and compete in the industry in a more effective and vigilant manner (Cadle, Paul & Turner 2010).

In this question we saw how to use industry and competitive analysis to assess the attractiveness of a company 's external environment. In this chapter, we discuss how to evaluate a particular company 's strategic situation in that environment. Company situation analysis centres on five questions:

In order to grow the business, I decided to complete a STEEP and SWOT analysis evaluating Bremont’s HRM, accounting and finance, and marketing functions. I used my analysis table to identify how the internal and external environmental factors relate to organization 's competitive position in relation to its competitors.

Moving ahead,in order to get the idea about company’s internal environment and its capacity to survive and prosper in the market(Strategic capability), I analysed the resources and competencies(Appendix 3) ,the value chain (Appendix 3),the Cultural Web(Appendix 5). To find out the influence of stakeholders on the company I applied Power/Interest to the company and finally analysis of strengths,weaknesses ,opportunities and threats to the company(SWOT Analysis-Appendix 7) provide with clear idea about the strategic position of M&S.

The global economic environment has become more interlinked in the 21st century than ever before because more business enterprises have realized the importance of having trade relations within and outside their countries. Several prevailing factors that have a direct impact on the global economy influence greatly how the world business environment is likely to be at any given time (Harrison, 2010). This paper will examine the influence of factors on world economy. It will also examine how these factors shape global economic environment.

This analysis consists of analyzing the external environment of the company (competitors, social, technological, regulations, etc.). The purpose is to identify the key opportunities and threats in the environment.