preview

Cafe Monte Bianco

Decent Essays

Café Monte Bianco

To analyze this case, the analyst conducted liquidity, solvency and profitability ratios for Cafés Monte Bianco along with sales and income projections for operating the business under both private label and premium brands. The analyst has found that the firm utilizes high leverage to achieve ROE. Further, it is the opinion of the analyst that the firm should abandon private label brands and market its own premium brand; thereby leveraging its industry reputation as a fine purveyor of coffees.
Cafés Monte Bianco Liquidity Analysis: The current ratio is 0.57 and the quick ratio is 0.41. This is due to higher liabilities and is an indicator of poor liquidity. The Inventory turnover ratio is a healthy 13.83, which means …show more content…

Since an ROE of 21.48% equals the product of 4.41% and 4.87 (ROA and Equity Multiplier), it indicates that the firm is able to achieve such high ROE only through a high financial leverage.
Strategic Action for Cafes Monte Bianco: Assuming that they will be able to sell all produced capacity, with 0% advertising, and with a 6,000,000 kg annual capacity [Exhibit 2 in case], CMB should be able to generate revenues of 178,322,200,000 liras (Scenario 2). With resulting COGS of 114,954,330,000 liras and other expenses, they should still be able to generate a Net Income of 28,732,818,000 liras. Alternatively, if the company spent the equivalent of 10% of sales on advertising, revenues will increase to 215.62 billion lira, and net profit to 25 billion lira. So the company may be better off not advertising, at 0% (Scenario 3).
Pursuing Dino’s Production Plan for only Private Brand (Scenario 1) will result in annual revenues of just 52.8 billion liras, COGS of 42.91 billion liras and even with reduced advertising and selling expenses, a resulting net loss of -1,138,659,000 liras, before taxes. This is clearly not a viable strategy. Since the firm utilized only 39.13% of installed plant capacity in year 2000, they clearly need to increase revenues and profit margins by pursuing their own premium brand, instead of pursuing private label brands with higher volumes, but much lower profit margins, and an

Get Access