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Stakeholders have a significant influence on the aims of an organisation. They are the people who are affected by or interested in the business. In some organisations the shareholders are stakeholders, and at times have some of the decision power. In trade organisations, customers are also considered stakeholders; therefore their needs are part of the organisation’s overall objectives.

A pressure group is a group of people with specific aims and interests. Also known as interest groups, lobby groups or protest groups, they try to influence political decision makers such as MPs and councillors to influence local or national policy and/or legislation. They seek to do so, either to protect interests of members (e.g. Trade Unions, NUT) or promote a cause (e.g. Greenpeace or RSPCA). Not all pressure groups are as successful as others, and there are many reasons for this.

Daft (2012) defines stakeholders as “any group within or outside the organization that has a stake in the organizations performance.” Stakeholders within the organization include the owners, managers and employees while external stakeholders includes the organizations customers, suppliers, community, workers unions, creditors as well as the government. Due the variety as well as different nature of the stakeholders, each stakeholder has a different expectation from the organization as concerns their stake. It is from this characteristic and expectation that each stakeholder will be affected differently by actions and decisions as well as policies and practices implemented by the business from those of another stakeholder (Carroll & Buchholtz, 2014). This also means that the different stakeholders will act or make decisions that affect the business in a way best situated for them. Carroll & Buchholtz (2014) discuss the relationship between the business and stakeholders as one that has a two-way interaction; businesses will affect stakeholders as well as stakeholders affect the business, that is an interchange of influence. The complexity of the stakeholder-business relationship calls for

SWOT analysis is very essential to be prepared by any company because it reveals about its strengths, weaknesses, opportunities, and threats. By doing this type of analysis, it will help to increase the company’s revenue, improve its performance, and try to solve its current and future problems.

In order to grow the business, I have completed a SWOT analysis table, looking at the headings of the HRM, accounting and finance and the marketing departments as all of the findings need to be taken into account when making any business decisions. Below I have shown my swot analysis table. This is used to ensure that I have taken all aspects of the business into account before I analyse where the strengths and weakness of the company lie.

A customer can either be an individual or a business, on a daily basis we interact with customers both internally and externally. Each customer will have a unique set of requirements and needs. For external customers this could be to have bank accounts to save money in, ability to pay bills (Direct debits etc), buy/sell shares, create pension

Additionally, there are many considerable benefits of a SWOT analysis such as it provides simplicity, lowers costs associated with strategic planning, provides flexibility, easy integration and synthesis and fosters collaboration. Furthermore, these

One of the best ways to performs the company’s current situation is performing its SWOT analysis, which bring us a better understand of the internal and external environments, and also help us analyze the potential opportunities and risks regarding the products and services that the company offer and provide.

Customers- A Customer is an individual or business that purchase the goods or services produced by a business. The

The second part of this work aims to give an Overview by use of a SWOT analysis of the company throughout the last five years 2010 - 2014, for this horizontal and trend analysis techniques are employed referring to key values presented

SWOT analysis is used as an extreme tool for understanding and reviewing the company position by making decisions about the future company direction or the implementation of the business idea. The SWOT analysis is completed based on the individual within the organization which is often best for the completed in a team or group. The discussion is more informative for the quality output for better perceptions that are gathered number of people (J, 1998).

Here we will analyze the company through the SWOT process in order to understand the strategies formulated in the next step. This step is actually not in the comprehensive model of strategic management but it is something every analysis takes into consideration.

With a swot analysis we can determin the company strength , weaknesses , oppourtunties and threats .

The SWOT analysis incorporates the market assessment, the mission, vision, and value statements, and the organizational assessment to formulate strategic plans that includes all three important components (Buchbinder & Shanks, 2012). Market assessment identifies specific industry forces that are commonly interact with one another (Buchbinder & Shanks, 2012). The

Since the introduction of the company, it has had 4 generation of a family and different styles of management. The case study looks at different aspects of the company such as conducting a SWOT analysis, its current position of the market and its strategy to ensure its survival.