Case Study "Scouts Canada" Essay

Demographic segmentation refers to segmenting a target market through population characteristics such as age, ethnic background, race, education, gender and income of a target market (Baack, Harris & Baack, 2013). This is important as it helps an organization to identify what markets to target and which new markets to venture into. The Jeep vehicle portfolio line includes the Jeep Wrangler, Grand Cherokee, Cherokee, Compass, Liberty, Patriot and Wrangler Unlimited and it has been established that some of the target demographics includes gender, education and

All across America, young men join together in a special organization called the Boy Scouts of America. Scouts from 1st grade to seniors in high school work toward a common goal: growing up into a functional, mature citizen and leader of the United States. I joined this great organization in 2006 as a Wolf Cub Scout and rose through the ranks to get into Boy Scouts in 2010. I didn’t know what to expect from such a widely popular, military-like group. Will I get pushed to my limit? How much can Scouts impact me? Is Cub Scouts like what others say?

Segmentation and positioning are two important concepts in marketing. While these terms are generally used in relationship to promotional activities, the term segmentation has relevance for market research as well. Segmentation involves dividing the larger universe of consumers or businesses into smaller units that represent more specific target audiences. Positioning is the next step whereby companies determine, based on the segments they have identified, how they can effectively promote what they have to offer compared to competitive offerings and positioning. Effective marketers know that the better they can segment audiences, the more they will be able to develop target messages and select specific

The marketing approach taken by Hudson Bay is that of segment marketing. In a culturally diverse country such as Canada, the only way to satisfy consumer needs as well as maximize profit; would be to appeal to a variety of different groups. Whether it be to different sexual orientations, cultural differences or just personal needs and interest. Hudson Bay demonstrates this by carrying an array of products ranging from formal wear, skin care products, cosmetics, celebrity clothing lines, designer labels and accessories just to name a few varieties. Their target market is mainly young adolescences, men, women and women with children. With the different array of product lines that Hudson Bay carry’s, it almost makes them the ultimate one stop

American Eagle should continue to appeal to their targeted market of 16 to 32 year olds. AE needs to remind their customers that their brand is comfortable, bold and fresh, and is unlike any of the competition. Store atmosphere is also very important when trying to keep loyal customers. American Eagle should hire fun and energetic employees to represent their company. Advantage of appealing to the 16 to 34 year old range is not many retailers in the market appeal to that wide of an age gap because is difficult. Customers being reminded of AE's comfort and freshness will in turn keep sales flowing. Although this could help American Eagle stay one step ahead of its competitors, it could also be a burden on AE because they must know what is appealing to

One major controversy in effect today is whether girls should be allowed to join the Boy Scouts of America or should there be a distinct separation between the girls and boys. In the article, “Boy Scouts Face Renewed Push to Let Girls Join the Ranks” by David Crary, several girls across the nation have took it upon themselves to try and join the Boy Scouts of America. Some believe that girls should be able to join in order to gain the same scouting experience as the boys in the organization. Others including myself, believe that if the girl scouts aren’t happy with their scouting, they should take the initiative to make a difference in their own community.

Rather than being lead by the older scouts, it was me and my friends who began to run the troop. The ones that I had looked up to had mostly left, and, almost seemingly without warning, it was our turn to lead, and mentor the new scouts. I was a troop guide, then an Assistant senior patrol leader, and then the quartermaster. All the while, I continued on my own to advance steadily through the scouting ranks. However, with these greater responsibilities, came greater enjoyment to be had out of scouting. We went to summer camps, high adventure camps, and dozens of troop-sponsored camping trips. I was nominated for, and accepted into, the Order of the Arrow, the Honor Society of Scouting. After being nominated by my Troop, I participated in a service project where we slept under the stars, followed by a period of silence and

When I was seven years old, I remember seeing boys from the school 's Cub Scouts program walking through the hallway. Dawned in dark blue uniforms, with orange neckties, and many colorful badges, these scouts stunned me by the unity and patriotic spirit that they showed. That evening, I went home from school and ran to the kitchen table where my father was sitting. I explained to him that I wanted to join scouting. He smiled at me and quickly took me to the local Boy Scouts headquarters, where I was signed up for a "pack" as it was called.

Canada throughout history has been known to be quite a helpful country, aiding in peace missions around the world. But what is Canada’s identity, peacekeeper, or peacemaker? Canada, although widely known as a peacekeeping nation has gradually transitioned into one of peacemaking. Through NATO missions, the increase of conflict in the world and United Nations, Canada has become more of a peacemaking nation.

Camp Niigan Mosewak is funded by the Ontario Ministry of Children and Youth Services, and is supported by the Ontario Provincial Police, the Royal Canadian Mounted Police, the Anishinabek Police and North Bay Police Services. Some of the main idea for camp Niigan Mosewak is to support Ingenious Youths have them focuses on developing life skills, leadership development, healthy relationships, positive self-esteem and self-awareness education based on traditional cultural teachings. The goal is to encourage the youth to become role-models and leaders in their communities.

Starting as a tiger cub, scouts was something that I looked forward to each week. There was not a lot of responsibilities. I just showed up each week and the adults had something fun planned. I made lots of friends through it and we all had a good time. As we advanced we learned more and more and got more responsibility. With each rank the group of us got smaller and smaller. The last ranks were Webelos 1 and 2, they signified a transition towards Boy Scouts. The requirements were harder and we had a lot more responsibilities.

I had moved to Vermont during the third grade from Ohio, it wasn’t until the fifth grade that I decided to do any activities out of school. I chose to be a part of the Boy Scouts of America to hopefully learn some life skills. Because of the time that I joined in I would only be in the Cub Scouts for a period of one year before crossing over into the Boy Scouts. During both my time in both Cub Scouts and Boy Scouts, I met my closest friends. Being a Boy Scouts allowed me to challenge myself to go outside of my comfort zone. These experiences helped me become a more responsible adult, such as taking leadership roles, taking risks, and mentoring younger scouts.

(B) We used a combination of three market segmentation variables using two different approaches. We chose these variables because we feel that they are the best choices for differentiating between market segments. The first thing we did was use the Geographic approach to limit our scope. Using the Regional variable to divide Canada into provinces, we decided to limit our market to that of Newfoundland and Labrador; as a new start-up, it makes sense to begin small with a familiar market with the potential for growth. Then, using Market Density, we determined that since almost 40% of Newfoundland and Labrador’s population lives in St. John’s (196,965 out of 514,540), we would limit our market to that of the Avalon Peninsula, with potential for

Market segmentation is an approach used by a company to select their target market and provide data for a marketing plan. “Market segmentation consist of a two-step process; naming broad product markets and segmenting these broad products-markets in order to select target markets and develop suitable marketing mixes” (Perreault, Cannon, & McCarthy, 2014, p.97). There are 4 categories pertaining to market segmentation; behavioral, geographic, demographic, and behavioral.

‘Market segmentation represents an effort to identify and catergorise groups of customers and countries according to common characteristics’ (Keegan and Green 2016, p.228). For any business, it is crucial that they segment their market accordingly or they will risk forgoing sales opportunities. Fahy and Jobber (2015) identify the objective of market segmentation as distinguishing groups of customers with similar requirements so