Hudson Bay Segmentation

Francesca’s collections attracts many different demographics, but their target market include fashion conscious females between the ages of 18-35. They are mainly college educated and have a moderate to large disposable income. Their customer has a taste for classic items mixed with ethnic inspirations and seek exclusivity and disassociation from others. In a geographic perspective Francesca’s is widely available nationwide in a variety of formats such as free standing and shopping malls. They possess 283 locations in 41 states and continue to grow rapidly.

This project is about doing a collaboration collection from a luxury brand for a retail brand. The project goes deeply into analysing and interpreting about marketing managment and visual merchandising. My topic is the collaboration of Acne Studios for French Connection. The end result is to create and sell a clothing line with ten different looks that represent both stores aesthetic.

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

Fashion and leather goods retailers can differentiate themselves quite strongly through the styles and designs of their goods. Even un-known designers can become successful from one collection to another due to the unpredictable nature of fashion. Products are determined by designers, sub-cultures and are subject to sharp and unpredictable changes

The Tory Burch company was founded just over a decade ago in Manhattan. Tory Burch, the founder and CEO wanted to offer women like herself, a lifestyle brand that was high-end and luxurious, but was at lower price point that most traditional luxury retailers. Not only are the Tory Burch pieces trend-forward and fun, but they are also timeless and are easy to incorporate into any women’s wardrobe (“Tory Burch embraces”, 2012). A wide variety of product offerings in addition to personalized customer service both online and in-store have helped create a loyal consumer base for the brand. The company’s mission statement is to be an “attainable luxury, lifestyle brand defined by classic American sportswear with a diverse sensibility” (Chung, 2013). Tory Burch realized early on that there was a certain niche market that was not being targeted: one that like designer clothing, but did not want to pay the high prices and she sought out to fill that void with her own clothing line. Tory Burch as a company and brand values their customers and shows their appreciation by offering them a variety of different products all at attainable and reasonable prices.

Cape Breton Boat Rentals is a boat rental company owned by Bruce MacLean and operated by his brother Malcolm Maclean. Although their reception was welcoming in the year 1988, their selling price could be said is at below the actually operating cost. To avoid the same situation in 1989, the MacLean bothers had to improvise and make aggressive decisions like for example tripling their advertisements. We will show possible ways and methods on how they would have improved in marketing concepts. We will go through the marketing characteristics, marketing mix and marketing concepts that were and should be applied. We feel Malcolm MacLean is stealing money from the business.

Nordstrom’s and Topshop’s marketing strategy both target a specific segment of the market. While Nordstrom’s focuses on higher end/quality goods and competitive pricing, Topshop’s offers consumers the runway and street fashion at affordable prices. The companies are examples of niche marketing, which “allows the organization to create more narrowly focused marketing plans for its brands than segment marketing approaches.”(Finch, 2012)

The Christian Lacroix house was inaugurated in 1987 in the city of Paris. On July 26, 1987 Lacroix showed his first collection (introducing the “pouf” skirt, known as a milestone in fashion history for its inventiveness) under his very own name, and that year the Council of Fashion Designers of America awarded him, “Most Influential Foreign Designer.” He was referred to as the “Messiah”, by a French magazine, and even Time featured him on the cover. In 1988, he received his second Golden Thimble, and debuted his first Ready-to-Wear collection. In 1989, Christian Lacroix introduced his first line of accessories including jewelry, handbags, shoes, glasses, scarves, and ties. Also, during this year he celebrated the opening of boutiques in Paris, Arles, Aix-en-Provence, Toulouse, London, Geneva, and Japan. In 1994, he created the “Bazar” line, a collection based more on folklore and historical time periods than his Ready-to-Wear and Haute Couture lines. In 1995, Lacroix launched the CL Linen and Towel Collection in the spirit of which he believes, “that fashion and lifestyle are two sides of the same coin.” In 1996, he created his Jeans line. This collection embraces the past, present, and future and was inspired mainly by popular and ethnic art and tradition throughout the world. The fact that

In 2015, Ms. Ali was the Sales Leader at EXPRESS, Inc. at their Times Square location. She contacted me to photo shoot their District Stylist Newsletter. Again tapping into her production background, Ms. Ali recruited fellow co-workers as models, assembled numerous wardrobes for the shoot, and processed the printing of the newsletter, which was distributed to EXPRESS locations in the Northeast region. The District Stylist Newsletter provided employees with a breakdown of new products and apparels and how they can be styled—this project is one of her most compelling work in retail to-date.

Today's shopping options are nearly limitless. There is always a new website or storefront pushing premium priced goods of questionable quality. A consignment shop on the other hand, carries only items whose quality is carefully checked. A well curated shop does not offer worn or poorly made goods. An indulgence at such a place guarantees fine fashion at an affordable

Mr. Tanner owned the Tanner Company, which operated three businesses in western Canada – a

Hudson Bay is a settled Company which has an extremely fruitful legacy and a solid piece of the overall industry. With more than 103 stores crosswise over Canada they have an extensive piece of the overall industry. They reliably hold clients and have sensibly high consumer loyalty. By being a retail establishment they offer a vast scope of retail things which implies that they make benefits in a wide range of business sectors. It is an extremely alluring organization which depicts itself to a privileged business sector which is exceptionally productive. It likewise has numerous  sub-ranges which target individuals from all regions looking at all costs. In 1994 HBC's deals and incomes expanded 7.1% to $5.8 billion and benefits expanded 1.9%

While most of your time as a designer is spent on looking for the best designs to present, the process of getting those designs to the consumer becomes a complicated process. Fashion trade shows like Womenswear in Nevada presents an excellent platform to meet with new customers as well as interact with the existing ones. Although fashion weeks help to further promote brands, trade events do more as they offer insight behand a brand’s origin. They also appeal to the emotional side of fashion.

For the Autumn/Winter 2011 collection that we are appointed, Triumph has coordinate together with Barbour. Barbour is a UK owned clothing store broadening out from its countrywear roots. Todays the company produces clothing that is designed for a full country lifestyle. The collection is to be launch during February and March 2011. The launching event usually taken place at the factory where dealers visit the pop up store for viewing the new collection and this is to be joined by appointment only. Information, product demonstration and order making are taken place on the event day. Sometimes the person visiting the event may not have the authority to make the purchase, therefore the company is given them a 3 week launching event so that decisions can be made within this 3 weeks. During this 3 weeks, larger dealers have their individual bringing of 1-3 staffs whereas 2-4 small dealers are grouped together.

To aid in fashion consultation appointments, L&K will offer fashion quizzes designed to reveal the stylistic taste of the customer on our online website. This will decrease the amount of time needed to find the perfect business outfit in-store for our customers, but will offer the same services as our fully in-store fashion consultation services. Our fashion consultation appointments and online fashion quizzes will allow our staff to prepare for customers visits. They will have more time to consider business suit choices that are ideal for the customer and have time to lay out options in advance of the customers arrival. Upon opening our first location, our company will have to provide our staff with adequate training to provide appropriate service to our customers. Additionally, L&K will offer tailoring services for every suit purchased within our store within the limitations of the suit. These tailoring services will be reasonably priced and will be offered within the lifetime of the suit. Tailoring services can be redeemed by customers with ease. They can simply come to the store, reference their customer information given to them at the time of purchase of their suit, and drop off their suit at the outlet store. As L&K grows and its resources expand, we aspire to provide complimentary tailoring to suits purchased as one of our stores. However, at this time, we recognize the limitations of our resources and tailoring will be available at a