Case Study : Supply Chain Management

Recognized as one of the leading computer manufacturers, Dell uses an astonishing supply chain through pull-to-order procurement and just-in-time inventory management. Their strategy is highly efficient and drives costs to a minimum while allowing for minimal lead times and production times of under 4 hours for each order as their suppliers maintain levels of inventory based on forecasts within Dell warehouses near Dell assembly

Third, Samsung created new uses for DRAM by outing its manufacturing and R&D in support of design firms (i.e., Rambus). Over the years, new DRAM products were launched which shared a common core design. This way, more DRAM chips were produced and sold, helping the company, not only to achieve larger economies of scale, but also to learn more about the market and its preferences.

In order for IKEA to achieve design and sustainability objectives, they follow and balance four dimensions of design. The four different dimensions followed are form, function, quality, sustainability, and low price (Rafiq Elmansy, 2014). IKEA has already made changes by using cotton and water from sources that can be renewed. IKEA did this while posting strong sales figures. In 2014, its sales increased 5.9 percent from 2013 to $32.1 billion (Pantsios, 2015).

Mellat-Parast and Spillan (2014) defines supply chain management as the method of handling material and information moves from the beginning, through the organization, and to the end-user. This is a very important factor of organizational strategy.

Some of Samsung's business practice approaches examined by Yang el at (2007) are: SMC, Six Sigma, DMAEV (define, measure, analyze, enable, and verify), SCOR (Supply Chain Operation Reference), Black belt, and advanced planning and scheduling (APS). The collaborative relationship concept of SCM need the integration of key business processes through which information sharing and group planning are provided within and across the supply chain network of suppliers, retailers, manufacturers, and consumers (Bowersox el al., 2010).The Global Supply Chain Forum, a supply chain management research group in USA, has identified eight key business processes of SCM (Corotox et al, 2001), Figure 1: customer relationship management, customer service management, demand management, order fulfillment, manufacturing relationship management, product development and commercialization, and returns management(SCM-Institute,

The mission of the company was always to be on the top of the electronic market, so their strategy has been focused on that since the beginning. Continuously innovating in their product line allowed them to have new products going to the market very often. Since the company really motivated their employees, they were able to implement and follow the company mission and strategy. All the factors explained about Burke-Litwin model were well managed by Samsung. That is one of the main reasons why this model better describes

This essay attempts to identify and analyse Samsung’s key features in their operations management. Operations Management is defined as the process where resources, flowing within a defined system (Kumar & Suresh 2009), are combined and transformed in a controlled manner to add value. These incorporate elements such as products, processes, technology, and equipment or quality control systems (Garrido, Martín-Peña & García-Muiña 2007, p. 2119). In addressing these elements the essay wishes to capture, which of these influence Samsung’s abilities successfully to obtain their competitive priorities (Garrido, Martín-Peña & García-Muiña 2007, p. 2120) and process strategies.

This article tells about the evolution of SCM concept and also considers the present state of supply chain management, whether it is a process, a discipline, a philosophy, a governance structure or a functional area. Here in literature review, supply chain is defined as a set of three or more entities (organizations or individuals) directly involved in the upstream and downstream flows of products, services, finances, or information from a to a customer, which was given by Mentzer et al in 2001 which is still true today. But there always remain a confusion in defining supply chain management. Many researchers and practitioners created their own definitions and names to describe supply chain management. All these concepts were published in many journals in those days like International Journal of Physical

Supply chain management (SCM) is the supervision of materials, information, and finances as they move in a process from supplier to manufacturer to retailer to the cessation consumer. There are three crucial flows of the supply chain: The product flow, the information flow and the finances flow. SCM involves coordinating and integrating these flows both inside and between

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Supply chain management (SCM) is a core part of organizational effectiveness in order to achieve goals characterizes efficiency. Globalization and international agreement led Toyota to develop it is SCM process to increase outsourcing supply raw materials from foreign market that are low cost and high quality.

Initially Samsung used to develop chips, devices and equipment’s for other companies. People working in the organisation were concerned about manufacturing the product instead of marketing the product. To transform Samsung from a cheap Original equipment manufacturer (OEM) to a high value added product provider, Samsung had to develop strong brand power for which they required repositioning through an increased emphasis on marketing.

With such a vast array of products, Samsung truly is a manufacturing wonder of the world! It is the third largest manufacturing conglomerate in the world by revenue and has been operating for about 77 years. These successes are reflective of the continuous and relentless efforts employed by Samsung to improve the way it conducts its business. For many years, Supply chain management and six sigma have been the two pillars of business innovation at Samsung. SEC has perfected its fundamental approach to product,

In Samsung, it focuses on the many product at a time so it can reach ennuber of the people, so that they can get what they want in their budgeted price.

Samsung had their own Marketing Mix strategy, and also they had their own Segmenting, Targeting, and