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Case Study: Union Bank Of Colombo PLC)

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Chapter I
INTRODUCTION
1.1 Case Background
Managing a Bank crisis is one of the most difficult tasks of a regulator. Banks and financial institutions had to take counter measures in order to survive and remain competitive. Efficient regulatory framework identifies the benefits of a sustainable financial system. It helps the organizations to work efficiently, objectively and the country will have transparent markets. Regulatory system is open minded to the needs of investors when implementing directions to curtail regulations for certain types investment related products and services. It also maintains accountability with respect to market participants and policy makers.
Union Bank of Colombo PLC (“UBC or “the Bank”) was established in the year 1995 as the eighth local commercial bank in Sri Lanka. UBC was Sri Lanka’s rapid fastest expanding growing banks within the recent new entrants that offered a wide range of financial solutions with the latest technology innovations during its initial period. At the inception, the Bank was focusing on a niche market mainly consisting of a high net worth clientele. UBC continued to increase its accessibility and reach, through its network expansion and technology driven products, which were innovative and in most cases was “first” in the industry. (Refer Appendix IV). UBC continues to deliver convenience and …show more content…

UBC’s Initial Public Offering (IPO) was the highest (417 times in the public category) oversubscribed IPO in Sri Lanka. The IPO brought a Rights Issue and a Private Placement which attracted remarkable investor interest and showed its’ uncommon unique strengths with its potential for the future. Through IPO, UBC planned to broad base the public ownership of the Bank resulted in increased visibility and brand image which enabled the Bank to expand its deposit base and eventually led to growth in business

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