Marketing Plan for Uob

The banks approach starts out that just about every other business in Singapore is dealing with or has an account with OCBC bank. The reason why the bank is so successful is because the bank was built and run on stick business policies and has active talent management and development (Shukla-Pandey, 2012).

The bank is different from all other banks and is known as one of the best company to work with because of its youth-oriented policy. It is a market-savvy private sector bank with a youthful image: the average age of its 37,901 employees

Union Bank of Colombo PLC (“UBC or “the Bank”) was established in the year 1995 as the eighth local commercial bank in Sri Lanka. UBC was Sri Lanka’s rapid fastest expanding growing banks within the recent new entrants that offered a wide range of financial solutions with the latest technology innovations during its initial period. At the inception, the Bank was focusing on a niche market mainly consisting of a high net worth clientele. UBC continued to increase its accessibility and reach, through its network expansion and technology driven products, which were innovative and in most cases was “first” in the industry. (Refer Appendix IV). UBC continues to deliver convenience and

With the help of conclusions described in the last chapter, recommendations are developed and designed to present personal and independent point of view for the betterment and development of the organization. Recommendations are integral part of report and become imperative for internship report. Findings and Recommendations for MCB are as follows which will help the reader to understand all the aspects of the bank.

Commonwealth Bank brand is the most recognised brand in Australian financial services industry. It is a brand that has evolved over its 102 years of operation with a strong brand history. Commonwealth Bank brand is highly regarded and trusted within the Australian financial services industry. Other well known brands under the Commonwealth Bank Group includes Colonial First State, CommInsure, ASB (New Zealand), Sovereign, FirstChoice, CommSec, and Bankwest.

Businesses should see a women’s caring nature as an attribute to their business and adapt their business to become more appealing to a wider audience. Studies have shown that companies that promote gender equality are more productive, holistic, competitive and higher educated, (Workplace Gender Equality Agency [WGEA], 2014).

With a modest beginning in 2000, we are now a reputed service provider in several associated sectors/communities of the banking and telecommunication industries. We work closely with our clients to help them realize goals and cater to the growing market demands. We believe in "Delivering results more than expected". We have a great client portolio of prestigious global leaders in the relative industries on our sleeves and we look forward to building lasting/ long-term relationships founded on trust.

The United Nations Millennium Declaration states that the main focus should be on gender equality and empowerment of women in order to fight poverty, hunger and with that, help development that is sustainable. (O’Brien & Williams 2013,212) Taking gender into the account while observing global economy shows that men and women are impacted in various ways considering trade, production and financial flows. (O’Brien & Williams 2013,212)

The bridge market segment consists of a type of person that society has grown to see as a respectable and reputable breed of human being. Along with a sophisticated mindset, the typical women in the bridge market have a certain control of their life that is considered very admirable and successful among peers. In the life of these women, the goal is to race against time to do everything required of them, all while looking their best and keeping their composure. To the average woman, these women have “superhero” written all over them. Where many are moms, housewives, and career powerhouses, all in one, the life of a woman in an upscale world never seems to stop. With bridge defined as, “…the gap between contemporary and designer labels. . .” (Fasanella, 2009) stretching to make the combination of “normal woman” and “admirable social butterfly” is no easy feat at the end of anyone’s day.

“We aim to become a super regional bank. This involves growing our presence in the Asia pacific region and sourcing 25-30% of earnings from our Asia Pacific Europe and America division by 2017, while also being very focused on growth in our core domestic businesses in Australia and New Zealand.”

Unity bank is a small player in US market. It struggled to attract clients with large shareholder bases as such large corporate prospects mainly go with large trusted brands.

Founded in 1982 in South Africa, Unity Bank was one of the few providers of global shareholder and employee management services and other value added services. Unity held more than 60 million accounts for over 10,000 corporations across twelve countries and five continents, employing 8000 people worldwide and a market capitalization of $2 billion. The M&A integration of Delta with Unity Bank in itself was a great step for Unity Bank.

UBS Group is a worldwide financial advice and solutions provider. One of the main reasons why UBS Group is standing in the leading position in the global financial market is that it embraces the concept of service design and as a result improves its organization’s performance.

Adding commercial value to our clients through the professional Management and financial services offered by the organisation is the vision of 2mw innovative Solutions Limited.

The inclusive study of Askari bank helps to suggest the organizational wide plans that verify the long run success of the organization, finding new ways to add value, flexibility, and developing unique skills and ideas to manage people. After studying one can simplify that how a bank can provide various products & services to the customers in order to provide them best value. The purpose of Askari bank is to provide professional reliability, customer satisfaction and teamwork to achieve constant growth and profitability in all areas of business.