Cbbe Model

Customers want the business to produce quality products at reasonable price. You have different types of customers. There are different types of customers there are loyal ones, young ones, elderly, family or one-time customers.

Gaining a customer relationship is also a good way of meeting customer needs and you find out who they are so you are more than able to offer them what they need.

Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28(1), 128-137. Retrieved from http://link.springer.com/article/10.1177/0092070300281012

Brand equity is a business having the clout and power of its product(s) to leverage that equity or clout for its need to raise capital or increase customers. Developing brand equity is important because it allows companies to interact with their customers in order to induce loyalty which increases the growth of a company. Every company, established ones as well as start-ups have the ability to create brand equity. It is especially important for start-ups because in the first step of business, they would want to ensure that

Brand equity is a consumer-based concept (Elliot 2017) and strategic asset of a company that encompasses the idea of the added value a brand contributes to a product. Influenced by consumer choices, it is the characteristic of a brand that indicates high levels of performance and determines the success of companies.

Every organization main goal is create brand equity which is value that is added value endowed by the brand to the product. The end goal is to create brand loyalty with customers. Brand loyalty provides a host of benefits including:

Brand equity is an important asset for any organization. It is also an assets that offers an organization or a brand a road to success. Brand equity is important because its brand's product is closely associated with its premium price in the market. An organization or a brand with positive brand equity typically have higher quality products and services when compared to similar generic unbranded products. Furthermore, brand equity is important because it helps an organization or a brand to strengthen its competitive edge in the market. It is important to an organization or a brand, the reason are that it help lower the marketing costs and allows a brand to enjoy higher brand awareness and brand loyalty. Therefore, the ultimate goal of a brand

Brand equity and brand value are also two concepts related to segmentation and brand positioning. Brand equity has no relation with what marketer creates but what consumers perceive to have been created (Olshavski, 1985). Brand equity is also intangible. It has been found that 43 per cent of the companies measure brand equity, while 72 per cent of them were confident enough with their brand equity; however, over 66 per cent has claimed that their companies had no long term brand strategy (Davis & Douglas, 1995). “Brand value increases as the brand becomes better known and as the company supports the brand at the different contact points” (Moskowitz, Gabay, Beckley & Ashman, 2009). Companies such as Coca-Cola and McDonalds have invested time and money on creating and supporting their brand names. Consumers are more likely to switch to a big brand compared to a small brand.

Take time to get into your customer’s shoes. Try to imagine pain, worries, and stress that they may be experiencing. Try to picture yourself in a situation wherein, if you were the customer, you would be likely to choose your business over that of your competition, then create your business and your advertising in such a way as to be appealing to the customer in that situation. Don’t focus so much on the features of your business, focus instead on forming your business with solution-oriented benefits in mind. Frame your business in such a way as to present yourself to the customer as “The solution to the problems that cause me pain”. If there is a benefit or feature of your business that would make your customer say “I’d buy this in a heartbeat if I thought it would actually work” then integrate that into your business, then market it in such a way as to convince them that it will work.

This is the process by which companies create a value for customers and build a strong customer relationship. Importance of creating a customer relationship is for the business to capture a return value

One thing that can make or break a company is its brand equity. Brand equity is the value that comes with the familiarity with a company’s branding and the feelings consumers have towards that brand (Brand Equity, n.d.). A company with strong brand equity usually gives consumers a sense of reliability and value; causing a higher inclination to purchase its products. It usually takes

Brand equity increases as brand loyalty, brand awareness, perceived quality brand associations, and number of brand-related proprietary assets increase and become stronger and more positive.

Evaluate your competitors ' strengths and weaknesses. Then concentrate on offering what your competitors don 't do well. Expand your marketing niche by offering speedy delivery, more convenience, better service, faster turnaround time, more value, or specialized services that your competitors don 't offer. Do whatever you can to rise above your competitors. 4 - Establish a complete customer profile database. You need good, up-to-date, and accessible customer records that contain information about your customer 's business, its history, purchasing habits, special needs, and so forth. A good customer database provides indispensable statistics and patterns that will suggest ways to market your product or service more effectively and at reduced cost. 5 - Give your good customers a little extra. Have you ever purchased a dozen cookies but instead received 13-the baker 's dozen? If so, you will most likely remember that vendor and purchase from it again. Being generous and thoughtful is a wonderful way to show your customers how much you appreciate their business. For example, a very successful neighborhood shoe-repair store gives a sample-size shoe polish with every major repair job; it outsells its competition by two to one. What could you do to give your customers a little extra? Think creatively. Could you offer discounts, small gifts, or extra services to make your best customers feel needed and

A company (in this case, a coffee shop) needs to establish a clear and consistent brand identity by communicating its brand attributes in a way that can be easily understood by prospective customers. One of the firm’s most valuable assets for improving marketing productivity is the customers’pre-existing knowledge of the brand from the firm’s investment in previous marketing programs (Keller, 1993). According to Keller (1993), the differential effect of brand knowledge upon customers’ response to brand marketing is known as brand equity. Brand equity is related to customer satisfaction and brand loyalty (Nam, Ekinci, and Whyatt, 2011). Customer satisfaction is a mediating variable between brand equity and brand loyalty, while brand loyalty itself is the biased (non-random) behavioral response (purchase) expressed over time by some decision-making unit with respect to one or more particular brands out of a set of brands and is a function of psychological processes (Jacoby, 1971). Considering the importance of brand equity in companies’ efforts to develop positive customer perception and win the tight competition in their industry by achieving customer satisfaction and loyalty, this study aims to investigate

Nearly all businesses will attempt to showcase their brand and make sure they are their customers are fully aware of the product.