Chip Reeves Case

Our External sales people use mobile information technology to keep up to date with emails and to produce quotes when out on the road.

On Friday, September 22, 2017, at 9:50 AM the investigator received a phone call from's Ms. Judy Reeves who was very cordial and cooperative in arranging for the construction manager, Mr. Anthony Tomkins who oversees the employees who are listed as potential witnesses in this case to be interviewed sometime next week. Ms. Reeves who is based out of their corporate office in Atlanta, Georgia will have Mr. Tompkins, AKA Tony contact us to arrange for an employer level AOE/COE investigation to be conducted at the company's warehouse at 14767 Carmenita Road, Norwalk, CA 90650. She said the company's warehouse is less than 45 minutes away from where the incident took place where the loss had allegedly occurred at 867 W. 10th St., San Pedro, CA

Buyers never want to feel pushed, manipulated, or rushed. Sales professionalism is another factor into having a buyer and seller trust based relationship. This method is a way to approach customers in a trusting and non-manipulating tactic to satisfy the long-term needs of both the customer and the selling firm. Salespeople play a critical role on the sales floor. Almost all consumers in the society who are early adopters of an innovation often rely on salespeople as a primary source of information. Given the increasing importance of building a trust bond and developing a long-term relationship is an imperative that salespeople are truthful with the customers. It is important for salespeople to

Currys PC World offers efficient feature to the customers and business management, as the feature of information density helps organisation to attain the quality information regarding their existing customers and prospects. In the similar context, it supported organisation in reducing the cost associated with the collection, processing and storage of information about customers. At the same time, timeliness as well as accuracy of transacting information from customers to management has greatly enhanced the opportunities for organisation to penetrate in the global retail market (Salunke, Weerawardena, & McColl-Kennedy, 2011).

In this paper, I will be simulating, that as a project manager, I have been designated to design a new Direct sales and Accounting System for up a coming business “Especially for you Jewelers”, or EFYJ. I will be assessing Business benefits, explaining the capabilities, and giving examples of three (3) possible scenarios. I will attempt to create a Vision Document, Activity Diagram, and a Use Case Description.

An effective Customer Relationship Management (CRM) program can be used to identify, retain, satisfy and obtain customers by using technology to optimize strategies for understanding customers’ needs to manage business interactions with current, former, and prospective customers. Additionally, CRM also enables companies to maximize internal, external, marketing and customer service operations to better address the needs of the customer building a better relationship with customers that a more profitable. (Ahmad & Buttle, 2001)

The order management system represents the principal means by which buyers and sellers communicate information relating to individual orders of product. According to the customer survey cited in the case, it appears the order process is the biggest

Place. Electronic retail stores, such as Best Buy, Circuit City, and Sears serve as the best channels to sell the product. It is imperative that the marketing team develops a training program for the sales force of those retail outlets. Many consumers will have their first TiVo experience in a retail store; hence, the salespeople must be prepared to demonstrate the benefits of TiVo in a flawless way. The internet should be used as another channel to sell the product, especially the

The merging of the customer data from sales and the call center interactions has created the more informed interactions with the customer (Petersen, 2004). The concept rang with the user organizations and mergers and acquisitions created a host of software that the vendors claimed to have an integrated set of capabilities that became known as customer relationship management (Petersen, 2004). Companies wanted to learn more about each and every individual customer and use the information to effectively take care of and manage their relationships, and yet increased customer satisfaction and profit.

This case study is telling some key factors that helped the company, Dow Corning when their CRM went mobile. Mobile CRM increases sales productivity and improves relationships with customers (O'Brien, 2011). Chip Reeves is the current director of marketing and sales processes but he used to be a salesman. Chip Reeves had an advantage when selecting how to make the functions of the CRM mobile device more likable and enjoyable for salesman being that he used to be a salesman. Chip Reeves knows the information most salesmen want to get to quick and he knows the importance of keeping the mobile device productive for them when working in the field with customers. Many companies and CIOs are struggling to determine exactly how best to mobilize critical applications that can bring measurable payback to the company but also limit the disruption to and administrative headaches in their users' lives (O'Brien, 2011). Chip Reeves knows that salespeople would rather be productive and make a sale rather than spend time logging unnecessary things into a mobile device. Whit his gained knowledge of that fact, Chip Reeves made a point to make all information on the CRM mobile device effective and access to more information.Chris Reeves paid attention to the process pain points that a salesperson has and he made them simpler and the process smooth. All information gained on the device is "need to know."   Challenges were had when implementing mobile CRM at Dow Corning but Reeves and his team

An efficient and flexible sales process allows you to vigorously respond to market changes and make profit.

This essay discussed about how the technology will assist the sales process and trust-based relationship selling. The sales process is the most important part of a salesperson’s job which included 7 inter-related steps. Trust-based relationship selling focus on solving customer problems, providing opportunities and adding value to the customer’s business over the longer term.

Today, more and more companies find that cultivating customer loyalty is a key factor to achieve success. Customer relationship management (CRM) focuses on the relationship between customer and company. Due to this feature, many companies are trying to establish their own CRM system for helping them to connect new customers and boost old customers’ long-term loyalty. CRM systems include operations and analysis, and relationship marketing strategy and supporting, customer-centric business processes (Buttle 2004). With the development of information technology (IT), using CRM system

Bata uses sales management and customer support in the CRM system to gather data about their customer and used to facilitate customer service transactions by making the information needed to resolve the issue or concern readily available to those dealing with the customers. This results in more satisfied customers, a more profitable business and more resources available to the support staff. Furthermore, CRM systems are a great help to the management in deciding on the future course of the company. (Andrew, 2011). In order for Bata to increase their profit they are trying to maximize their customer

Customer relationship management (CRM) is widely implemented and centralized system which offers a place for interaction under a company. An employee can handle again the repeated problem which occurred in the past by re-investigate it. Besides, CRM provides a place to identify what customers wants. Employees can track customer’s expectation by their feedback and communication that can improve their buying experience and stay interact with customer in order to understand their true needs.CRM also has ability to let the company see the customer interaction in clear picture. Different customers from different segments require different products and services, but this complex situation can handle well by CRM. Furthermore, CRM provides quality and efficiency system in the company management that helps company achieves their success by building long-term customer relationship.