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Coevolutionary Gaming Theory Can Facilitate Decision Making

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How Coevolutionary Gaming Can Facilitate Group Decision Making Introduction: Coevolutionary war gaming is an unconventional scenario planning process put forward by Jeff Cares and Jim Miskel in their article "Take Your Third Move First" which essentially builds on the argument that planning and subsequent decision making should not be conducted in a vacuum, i.e., it is not enough to just look at the current facts and historical data to make decisions and plans and just assume that those who will be affected (e.g., competition) will just take them sitting down. Plans and decisions made using this "vacuum" process are characteristically shortsighted at best, because they normally do not take the impact of the counterplans and actions that …show more content…

In this scenario planning process, the possible reactions and counteractions of those who will be affected are taken into consideration and the impacts thereof are evaluated for the purpose of revisiting the plans and decisions being developed before they are actually taken or implemented. Groups tasked to make decisions are divided into sub-groups and given one objective: Ultimately dominate the other sub-groups in terms, for example, of sales, market share, or other similar criteria to determine the winner, in a multi-stage (or round) "war game". Each subgroup is given a different set of beginning assumptions (e.g., resources, market share, brand awareness levels, etc.) which change depending on the outcome of each stage or round of the game. Further decisions are then made by each subgroup (e.g., "attack", "defend", "attack and defend"), which are again evaluated to determine the outcomes. At the end of this process, learnings and insights are gathered from which the final plans and decisions are developed. How Group Decision Making Benefits from Coevolutionary War Gaming As a result of the coevolutionary war gaming process, the group tasked to make the decision will be able to: • Assess their current capability to undertake a plan viz. the capability of their competition to react to it. Clearly, competition will react to whatever plans that affect them. If they are bigger, they have the ability not only to defend, but counterattack as well. • Determine

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