Chapter I: Introduction
1.1 Background
Corporate social responsibility according to Henderson (2001) can be defined as the commitment of organizations to help society by improving working and living conditions of employees, their families, and the community as a whole.
The use of CSR as a discipline has its foundation on past centuries, when some kind of social awareness was practiced by companies at the time, nevertheless most authors concur that from the 1960’s onwards, the developmental pace of the subject increase considerably and it became the real basis in which CSR stands in current times, each of the last five decades has played an important role for the discipline, especially the 1990’s decade when general social
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The correct establishment of these responsible guidelines would probably enrich the relationships that the corporation holds with stakeholders and any other entity that is affected by their operations. However, it is also important to understand the effects that social responsibility actions have on the purchase intention of consumers.
Several researches have explored the connection between CSR and purchase intention. Creyer and Ross (1997) found that the ethical behaviour of companies in considered by consumers during purchase decision. Mohr et al. (2001) also supported this assumption and suggested that there is a ‘substantial market segment’ paying attention to companies’ CSR practices. A research developed by Prabu et al. (2005) obtained similar findings and added that Social Responsibility has as well a positive effect on corporate identity.
1.2 Research Aim and Objectives
Once a brief overview of the CSR discipline as well as its main benefits for consumers and organizations have been stated, it becomes clearer and relevant to state the Aim and main objectives of this academic investigation.
1.2.1 Aim statement:
The Aim of this research is to establish the influence that the
The purpose of this essay is to research the notion of CSR and uncover its true framework and outline what social responsibility truly means to corporate organisations, and whether it should be seriously considered to be a legitimate addition to the corporate framework of an organisation.
Corporate Social Responsibility is a philosophy that relates to a business being a part of the society, so acts in a way that not only advances its own firm but also serves the society as well. Good ethics is the cornerstone of sustainable development. In the long run, unethical behavior may harm customers and the society as a whole. Furthermore, it damages a company’s image, efficiency and effectiveness in operations. In some extreme cases, it may jeopardize the company’s survival. As a matter of fact, the behavior of a firm will be judged by the groups of the society. Their judgments and responses will have an impact on the performance of the
Corporate social responsibility is a common topic in the world. CSR is a business method that promotes sustainable development by providing economic, social and environmental benefits to all stakeholders. ⑵( Andriof
Based on my interpretation of CSR, I see it as a voluntary obligation that companies have promised to their stakeholders to fulfill by improving, or at least not harm, the environmental and social wellbeing. When companies engage in CSR, they voluntarily promise to, for example, carry the responsibility to protect the environment and take actions against bribe or other corruptive activities related to their business. It certainly has some positive influences to specific areas based on my knowledge gained from other classes; nevertheless, when judge CSR in the context of total impacts on our society and environment, it is obvious that CSR has failed its mission to lessen the negative impacts of business based on the evidences that provided by the author. Also, since there is a strong positive relationship between CSR behaviors and consumers’ reactions to a firm’s products and services, it seems to me, now, that CSR for the most companies is just a fancy cover that helps them to create or promote a good image and reputation. The recent case that shows the failure of CSR of Volkswagen even make me believe that CSR programs may be just a marketing or public relation exercise for many
The Business Dictionary defines social responsibility as, " A company's sense of responsibility toward the
One of the most dominating concepts of business reporting is Corporate Social Responsibility. It has become mandatory for every business to include a policy with regards to CSR and produce a detailed report with regards to its activities. CSR can be defined as the relationship between a corporate company and the society in which the company operates. The concept of CSR became famous during the late 1960’s and since then it has helped corporations to sustain itself in the market.
Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.
Today , many corporate organisations are practicing Corporate Social Responsibility (CSR) as part of their company objectives . Their goal is to not only make profit but also to make a contribution to the society . Corporate Social Responsibility (CSR) is practiced by a business organisation by contributing to the community and environment . It is a basic responsibility for each and everyone , not only a person but also a business organisation to behave ethically towards social and environmental issues .Nowadays , more and more business organisation are carrying out CSR policies. Corporate Social Responsibility should not be viewed as a cost because carefully implemented CSR can bring substantial amount of benefits to the business organisation .
CSR is the obligations of the business to pursue those policies, to make those decisions, or to follow those lines of action which are desirable in terms of the objectives and values of our society. According to (Carroll and Shabana, 2010), CSR has also become one of the most orthodox and widely accepted concepts in the business world during recent years. According to (Sweeney and Coughlan 2008) and (Maignan and Ralston 2002; Wanderley et al. 2008), Organizations increasingly use CSR activities to position their corporate brand in the eyes of consumers and other stakeholders, such as through their annual reporting . communicating about social activities does not always benefit the communicating organization, notably because CSR communication may trigger stakeholders' scepticism and cynicism (Mohr et al. 2001; Schlegelmilch and Pollach 2005).Many organizations engage in CSR because they believe that it is in the organization’s best
Companies are used to utilising such approach in the form of voluntary CSR to communicate some features and characteristics to their stakeholders such as society and the market in connection with their social responsibility. Under such responsibility, companies demonstrate publicly a clear representation of their philanthropic performances in the society and create a positive subjective image (McWilliams et al., 2006) to make their customers satisfied of the company
With the spread of social marketing and CSR in the world, organizations tend to not only consider the consumers’ demands and the companies’ profit, but also take the consumers’ and societies’ long-term benefit into account. Hildebrand,D,et,al (2011) demonstrated that the CSR activities can make up the central, special and core characteristics of the company identity, the identification of the corporate can also be aroused due to CSR activities. Moreover, Porter and Kramer (2006) highlighted that CSR can aid companies create the ability to achieve corporate resource so as to build a sustainable and defensible competitive position. So the companies should consciously undertake corporate social responsibility.
The term Corporate Social Responsibility refers to a company’s responsibility to provide a benefit to the society the company affects. Corporate social responsibility incorporates dimensions of corporate responsibility, and corporate policy which include a company’s policy to hire minority or disabled workers, or taking a stance on social and political issues that benefit the community. The social portion of corporate social responsibility includes corporate charitable business contributions and expands on this common social business practice by invoking corporate social initiatives. For example, as a policy, Wal-Mart grocery store managers purchase as much produce and goods from local farmers and distributors they can as opposed to
“CSR is a philosophy of conduct and concept of doing business applied by the companies, business community, and individual businessmen for sustainable development and preservation of
There are now several concepts of CSR and its definition, along with the meaning across corporations. In my opinion, and according with our textbook in page 11. CSR is about a particular set of business and strategies that deal with social issues. In addition, we can clearly perceive that CSRs application along corporations has increase in the past decade due to the several local, and international regulations in order to enforce business to act responsible.
‘Corporate social responsibility’ (CSR) means that the firm has wider responsibilities in relation to objectives and people apart from the owners or shareholders (Beal and Goyen 2005). These responsibilities are achieved when the firm adapts all of its practices to ensure that it operates in ways that meet, or exceed, the ethical, legal, commercial and public expectations that society has of business. Objectives often associated with CSR include a responsibility to manage natural assets sustainably and not to pollute by chemical discharge, smell, noise, dust or other irritants; fair treatment of employees and ethical attitude towards clients. The other people include employees, customers, suppliers,