Tyson Foods Corporate Social Responsibility

Corporate Social Responsibility (CSR) encourages companies to take interest of all stakeholders into consideration during their decision-making process and not make their choices based solely upon the interest of their shareholders. By bring socially responsible, the company would make choices that protect social welfare which can have an impact on the buying decisions of the customers and building a reputation for the company as to whether the company is trustworthy or ethical.

Businesses, specifically larger corporations, play a major role in what occurs in society therefore, they are responsible to their stakeholders not only to pursue economic goals but the greater social good as well. Corporate social responsibility (CSR) means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment. (Lawrence, 2010). Social responsibility is becoming the norm so much so that some businesses have incorporated it into their business model. There are three components of the bottom line of social

“Tyson Foods offers another example of a major company tying its corporate social responsibility efforts to its core mission. Tyson has committed its brand to efforts to relieve and ultimately end childhood hunger, and in the past few years been integrating social media into its hunger relief efforts.”

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

CSR Stands for: The Corporate Social Responsibility means that any company has the responsibility toward the community such as any social organization, more you work on CSR the more you will build trust and sustainable relationship with people.

Labour Market Competition – Good CSR can aid in the recruitment and retention of graduates. Skilled workers are looking for companies that have more to offer in today's market.

CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions, balancing the needs of stakeholder with their need to make profit.

Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is an idea of considering the interests of society by corporations. Companies take responsibility for the impact of their actions on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large1. Nowadays, CSR becomes more and more popular among big companies because it makes them able

Proper implication of CSR can bring benefits to the organisation by increases in capital, sales, profit, markets, brand name, and customer loyalty.

CSR is described as; “the principle that companies can and should make a positive contribution to society, of managing the social, environmental and economic impacts of the company” (corporate watch). Therefore, CSR indicates the activities the business should partake in that is not indicated or stated in the law.

What is CSR? CSR or Corporate Social Responsibility indicates the actions or conducts that are strategically important to businesses. CSR can also be defined as a firm’s efforts or obligations in reducing and getting rid of any detrimental effects on the community and maximizing beneficial effects to the company and community in which it operates in the long run (Mohr et al, 2001, cited Trendafilova et al, 2013). CSR usually starts with the common emphasis that firms are not only responsible to generate investment returns for their investors, but are also responsible to their natural surroundings and to other stakeholders. “This is usually known as the “triple bottom line” – the company’s returns for investors, the environment and stakeholders” (Markley, 2014). In today’s modern business environment, CSR is undoubtedly important because whenever possible, customers would prefer purchasing goods from firms that are reliable; suppliers also prefer supplying to companies that are credible; employees would rather work for corporations they have a high regard for and NGO’s want to work with companies seeking possible solutions in areas of common concern. “Pleasing each of these stakeholder groups enables companies to maximize their obligations to their shareholders who gain most when the needs of other stakeholder groups are met” (Waldman et al, 2010).

Corporate Social Responsibility can be defined as a company’s responsibility to ensure ethical business behavior, contribution to the economic development of a country, improve the lifestyle of its own workforce and their family members, betterment of local community and overall society. It is some small amount of cost done by the company which effect can’t be seen in the present but in long term it promotes positive image for the company. Successful CSR program can take a company beyond government regulation and legislation. It is a sustainable program which a company can easily run with its other activities. It mainly defines areas of concerns and initiatives which can improve the relationship of customers, shareholders, suppliers, competitors and other stakeholders with the company.CSR helps to achieve organization’s objectives and guide a company toward what the company stands for and how it satisfy its consumers. CSR can also define in three words that are People, Planet and Profit. People represent fair labor practice and betterment of the community where it operates. Planet represent environment friendly business practice and last of all Profit refers to organization’s economic value created after deduction of all the costs from the revenue including capital costs. Now a day CSR is regarded as a tool for building brand equity through customer loyalty based on distinctive ethical values. CSR is also criticized by some critics. According to their

“CSR is a philosophy of conduct and concept of doing business applied by the companies, business community, and individual businessmen for sustainable development and preservation of

Man is a social animal so he cannot live alone. Society does its best to provide the individual with all the comforts amenities and facilities of life. So it is duty to do service for others. Nowadays more and more organizations are engaging in positive way often referred to as corporate social responsibility. It is important to doing a social service all organizations. CSR aims to embrace responsibility for to reassure a positive effect on the environment and stakeholders containing consumers, employees, investors, communities and others. Firstly how company practices in CSR, how company impact on Society, what activities does CSR.

With the changing of world, sustainable development is one of a core conversation of currency, and fulfilling Corporate Social Responsibility is the best way to establish corporation image. By linking CSR and brand, companies have numerous advantages, including strengthening of the company 's brand image or its products and services, which contributes to achievement of good business results, making loyal customers, increasing their satisfaction, retaining good reputation, increasing of demand for products(Dunia, Milica 2014). For instance, CSR is significant for food enterprises particularly, McDonald´s as an example of corporation which is persistent in keeping the fundamental principles of safe, reassuring, quality namely, cleanliness and valuable products and service. The service that