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What is Corporate Social Responsibility?

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What is CSR? CSR or Corporate Social Responsibility indicates the actions or conducts that are strategically important to businesses. CSR can also be defined as a firm’s efforts or obligations in reducing and getting rid of any detrimental effects on the community and maximizing beneficial effects to the company and community in which it operates in the long run (Mohr et al, 2001, cited Trendafilova et al, 2013). CSR usually starts with the common emphasis that firms are not only responsible to generate investment returns for their investors, but are also responsible to their natural surroundings and to other stakeholders. “This is usually known as the “triple bottom line” – the company’s returns for investors, the environment and stakeholders” (Markley, 2014). In today’s modern business environment, CSR is undoubtedly important because whenever possible, customers would prefer purchasing goods from firms that are reliable; suppliers also prefer supplying to companies that are credible; employees would rather work for corporations they have a high regard for and NGO’s want to work with companies seeking possible solutions in areas of common concern. “Pleasing each of these stakeholder groups enables companies to maximize their obligations to their shareholders who gain most when the needs of other stakeholder groups are met” (Waldman et al, 2010). Nowadays, almost every modern company is doing CSR. Why? What are the advantages that these companies actually perceive when

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