Tyson foods is a very large food company based out of Springdale Arkansas primarily known for its’ meat products. Donnie Smith the CEO of Tyson foods knows that those who dislike meat production and even meat-eating may never really like his company. Other consumers may wonder if Tyson Foods is just another profit-centered corporation that only cares about the bottom line. Modern companies need to be considered credible by their stakeholders. How can a company like Tyson foods demonstrate corporate social responsibility in a meaningful way that is not shallow, devoid of real significance? Tyson Foods decided to focus on ending childhood hunger.
As part of my research for this paper, I found a website called socialbrite.com. The purpose of this website is to provide a learning & sharing hub for social good. I found an article on Tyson Foods according to Jasica J.D. (2010):
“Tyson Foods offers another example of a major company tying its corporate social responsibility efforts to its core mission. Tyson has committed its brand to efforts to relieve and ultimately end childhood hunger, and in the past few years been integrating social media into its hunger relief efforts.”
Tyson foods were specifically chosen as one of four companies taking corporate social responsibility in the right direction by tying the products they turn a profit on into the very things they are using to do social good.
Tyson Foods has made good use of social media as part of its’ donation
Tyson Foods is a company that is one of the worlds leading poultry producers and also provides beef and pork products (Tyson Foods, 2015). Tyson is a company that holds high quality standards and wants to ensure that every product that leaves a Tyson plant has the customer in mind. Tyson has strict codes of ethics that each employee is trained by. Every person that becomes an employee of Tyson goes through a week of training on the guidelines for the ethical treatment of animals and food safety as well as ethical training to other team members. When a new team member has finished orientation training they are then trained for six weeks.When a person starts a new job Tyson wants to be sure they can handle the job and provide a good quality
PepsiCo is a huge, multi-billion-dollar company that invests its time and money into creating loveable and lasting products for consumers all over the world. PepsiCo has been on the rise for years and if things continue to prosper like they do know, they should be a lasting company for many more years to continue. PepsiCo relates to their customers and continues to create new and improved products that bring publicity to their company, while still producing the recognizable products that that they are known for.
John Mackey, founder of Whole Foods once said "Business social responsibility should not be coerced; it is a voluntary decision that the entrepreneurial leadership of every company must make on its own." (Mackey, 2005) In today’s society it is increasingly common for businesses to actively identify and become directly involved in the country and the global social issues and needs. It is now common
Whole Foods has the Philanthropic Responsibility on Carroll’s global social responsibility pyramid, mainly for their involvement in educating employees, and customers on the importance of lifestyle changes in eating more organic, healthy foods. Moreover, Whole Foods involvement in volunteer work through the communities they serve; however,
Social responsibility in business can be defined as the obligation an organization has to minimize its negative social impact on stakeholders and to maximize its positive impact. In this case study we are introduced to a small local grocery chain referred to as Company Q. Located in a major metropolis, Company Q has recently closed some stores in areas of the city with higher crime-rates. They have started to stock a very limited amount of organic and health-conscience products after years of requests from their customers. Management has declined participating in a program to send expired food to a local food bank based on fears of employee theft by means of taking advantage of the situation. Based on the
When you think of Tyson Foods, what is the first thing that comes to mind? The commercials of the young children eating Tyson’s chicken strips or going into a grocery store and seeing a bag of chicken strips in the frozen food section. Well, Tyson Foods Incorporated is one of the world’s biggest suppliers of not only Chicken but Beef and Pork as well. The company is segmented into five different groups like Pork, Chicken, Beef, Prepared Foods, and Other. The segment of other consists of food items such as soups, sauces, side dishes, pasta, and etc. their products are marked and sold by their sales staff to the following; to grocery retailers, grocery wholesalers, meat distributors, warehouse club stores, military commissaries, industrial food
After many years of customer requests, Company Q began selling a very limited amount of health-conscience and organic products. When local food banks asked for donations of day-old products, management declined due to worries over employee theft and fraud. If Company Q had looked at this request through the eyes of a socially responsible business, they could have donated the left over products to those in need, which in turn, would have given the perception that Company Q is concerned about the people in the neighborhood. When the residents of a neighborhood see or feel that a company is giving back to the community, they are more willing to patron the business. “The actions of a company color the perceptions, behavior, and well-being of its customers, prospects, and the community at large, affecting its own health as well as that of the world around it.” (McKee, 2012) Employees who work in the grocery store would also feel a sense of pride that their employer is giving back to the people who spend their hard earned money at their store. Employees who are happy and proud of where they work have less
Tyson hides behind its officiate brands with names like Hillshire Farms to paint a picture that their animals are raised on grass fields in ruale America, but this is a tactic that is used often to confuse the buyer. Christopher Leonard, a former national business reporter for the Associated Press states in his new book about the meat industry called The Meat Racket “’Even if Tyson did not produce a given piece of meat, the consumer is really only picking between different versions of the same commoditized beef, chicken, and pork that is produced through a system Tyson pioneered’”(Kristof, 1). This causes the American consumer to lose the power to make healthy decisions for themselves and their families in the super market.
Over their years of operation, Chick-fil-A has made contributions of over $68 million to local charities and educational institutions, as well as millions of dollars’ worth of food donations throughout the communities in which they serve (Giving Back, 2016). In addition, Chick-fil-A has made a priority of sustainability through forest conservation and making employee care a priority (Sustainability, 2016). According to a study of CSR’s role in driving customer relationships, Krist Swimberghe and Barbara Ross Wooldridge (2014) found that these CSR initiatives have benefited Chick-fil-A, as customer loyalty is high for this company; and based on their research, Swimberghe and Wooldridge assert that “purely altrustistic” (p. 362) motives must be in place for a long-term CSR strategy to work. In expressing Chick-fil-A’s guiding principles, S. Truett Cathy explained, “I have always found more joy in giving when I did not expet anything in return” (Sustainability, 2016). These words reflect the greater drive of an organizational viewpoint on CSR, as a biblical motive of helping others should not be based purely on self-interest. While receiving a tax break or gaining higher customer recognitions can be a byproduct of CSR, the motivation for the believer must be
Utilizing this knowledge, we can determine whether the actions of Chipotle qualify it as a socially responsible organization. In studying Chipotle, one would can acknowledge multiple practices that qualify as abiding by the standards of a socially responsible business. Chipotle has made a commitment to provide healthy food ingredients, purchased from local farms that practice humane husbandry, and seeks to execute business in the most environment-friendly means possible (Chipotle). Chipotle has gone beyond industrial norms, and
Lastly, Company Q decides to throw away food products, instead of donating it to the local food bank. Sadly, this behavior demonstrates a concern for profits before people attitude, which is socially irresponsible. Businesses can no longer ignore social issues because a business is a part of our society. For Company Q to become more socially responsible its sole objective must not only be to make a profit. But include concerns and responsibilities to the general welfare of the communities and societies in which they operate.
Chipotle’s commitment toward their philosophy “Food With Integrity” makes the company an excellent example of how a sustainable firm can operate. Since Chipotle founded in 1993, the company focuses on being a supportive business for both the community and the environment. That helps Chipotle to build a good reputation among consumers as a brand that adopts and support CSR programs. In addition, Chipotle plays an active role in the community by supporting local organizations and events. In 2011, Chipotle established Chipotle Cultivate Foundation, which is a non-profit organization that helps Chipotle to continue and strengthen its philanthropic efforts. Over the last years, Chipotle has contributed more than $2
Tyson’s Resource’s consist of numerous products, both tangible and intangible. Tyson Food’s is engaged in the production and distribution of chicken, beef, pork, prepared foods and related allied products. Their tangible products include, beef products, chicken products, pork products, pepperoni, bacon sausage, beef, and pork, pizza toppings, pizza crusts, flour and corn tortilla products, appetizers prepared meals, as well as processed meats. With such domination in the industry, Tyson processes 41 million chickens, 391,000 pigs, and 135,000 head of cattle every week at its 57 chicken, 13 beef, 9 pork, and 27 prepared food production plants worldwide and has 124,000 employees throughout all locations. Tyson’s extensive list of intangible resources include the brands they are associated with. These brands include, Jimmy Dean, Hillshire Farm, Sara Lee, Ball Park Wright, Aidells, State Fair, IBP, Bonici, Bosco 's, Chairman 's Reserve, CornKing, DonJulio, HolyFarms, and Gallo Salame. Tyson is also in control of some major brands of foods, both prepared and fresh. Not to mention, their extensive list of corporate offices and food plants associated with the Tyson name. Tyson Foods, Inc. has international sales offices in China, Japan, Mexico, the Middle East, Russia, South Korea, Taiwan, and the European Union. Tyson takes pride in feeding the world, with chicken, beef, pork, and prepared foods products sold in more than 130 countries.
Corporate social responsibility (CSR) is explained as a strategy, a function of public relations and theory. The corporate social responsibility has developed into a practice that is necessary for companies that desire to have and maintain a positive image, retain their employees and improve the brand (Moura-Leite & Padgett, 2011). McKesson is a pharmaceutical solutions provider that provides technology, products, and resources for healthcare facilities.
Ben Cohen,one of the builders of Ben & Jerry’s , proposes that it is unsubstantial for Ben & Jerry’s to merely do a business just like other companies, and it should make philanthropic contribution to society as well. This mind comes to be practical and when it comes to Corporate Social Responsibility (CSR), Ben & Jerry’s become prominent example (Dennis et al, 1998).