Culture And Conflict In The Organizational Culture Of Uber

The term "culture" has been used more and more recently but what exactly does it mean? Some have even regarded culture as "the most central problem of all social science" (Malinowski, 1939). According to Merriam Webster (2016), culture is defined as the arts and other manifestations of human achievements. If culture was as simple as Merriam-Webster defines it then the lives of anthropologists, sociologists, and psychologists would be much easier. As we know, culture varies greatly across religion, countries, and some cases in just states; the difference between the north and the south. We can conclude that culture is a set of shared thoughts, values, and cognitions (Geertz, 1973). With culture in itself varying tremendously based on values and location, then surely organizational culture is no simple concept either. The term "organizational culture" has just recently become to be used more (Barley, 1988). Though there may be disagreements on defining culture universally, researchers tend to agree that culture is of vital importance in an organizational context, whether that organization is a company or a government (Kilmann, Saxton, & Serpa, 1986).

Organizational culture is an idea in the field of Organizational studies. A culture is derived through the individual experiences, attitudes, shared values or common perceptions that are held by each member of an organization.  Organizational culture affects such outcomes as productivity, performance, commitment, self confidence, and ethical behavior.  Within the auto industry, Bavarian Motor Works, or BMW recently chose to create a paradigm shift from a divisional style of leadership to an organic business. A value system has evolved within the

Organizational culture is the summation of the underlying organizational values manifesting as collective assumptions, attitudes, beliefs, expectations and norms.  Grounded in the customs and

Culture can be defined as a set of shared values, shared beliefs and customary ways of thinking doing things, which shape and guides the ways of organisational members. Culture is therefore very crucial as it has the ability to influence the processes or the activities of employees and the functioning of the organisation without necessarily imposing measures and control.

Organizational culture is the personality of the organization. Culture is comprised of the assumptions, values, norms and tangible signs (artifacts) of organization members and their behaviors. Members of an organization soon come to sense the particular culture of an organization. Culture is one of those terms that are difficult to express distinctly, but everyone knows it when they sense it. For example, the culture of a large, for-profit corporation is quite different than that of a hospital which is quite different that that of a university. You can tell the culture of an organization by looking at the arrangement of furniture, what they brag about, what members wear.

The organization culture as a leadership concept has been identified as one of the many components that leaders can use to grow a dynamic organization. Leadership in organizations starts the culture formation process by imposing their assumptions and expectations on their followers. Once culture is established and accepted, they become a strong leadership tool to communicate the leader 's beliefs and values to organizational members, and especially new comers. When leaders promote ethical culture, they become successful in maintaining organizational growth, the good services demanded by the society, the ability to address problems before they become disasters and consequently are competitive against rivals. The leader 's success will depend to a large extent, on his knowledge and understanding of the organizational culture. The leader who understands his organizational culture and takes it seriously is capable of predicting the outcome of his decisions in preventing any anticipated consequences. What then is organizational culture? The concept of organizational culture has been defined from many perspectives in the literature. There is no one single definition for organizational culture. The topic of organizational culture has been studied from many perspectives and disciplines, such as anthropology, sociology, organizational behavior, and organizational leadership to name a few. Deal defines organizational culture as values,

Culture within an organisation is a system of shared values, beliefs and norms of individuals in the organisation and how the value consensus creates a way in which people behave. The shared values have a strong influence on the individuals in the organisation and dictates how a person acts, dresses and performs in their job. A unique culture is developed and maintained by an organisation which provides guidelines and boundaries, through informal means, for the behaviour of the people within the organisation.

There has been a lot of controversy over the Uber and Taxi debate. There have been state and country headlines on how Uber is taking away Taxi drives’ customers; that Uber is not as safe and reliant as Taxi drivers. In some instances, there are areas that have banned Uber altogether. This technology company claims that they are only putting individuals in touch with a business, like the yellow pages, and should not be held to the same liabilities and standards as the Taxi cab drivers. There are many things that make them similar and there are many things that differentiate them.

A study was conducted to see if Uber and Lyft drivers are racially bias against their bias. This research was taken in Seattle and Boston by researchers at the Massachusetts Institute of Technology, Stanford University and the University of Washington. The study found excessive areas of racial discrimination within this new industry. Results declared that drivers discriminated against their passengers based on their individual race and gender. Uber drivers in Boston canceled transportation for men with "black-sounding names" more than twice as often compared to other men and in Seattle. The rides of black men were delayed "noticeably longer" than whites. It is against Uber and Lyft policy to discriminate against passengers and can lead to driver's

Employee and global social scale: Customers and potential recruits have many more choices than they had in the past, and are more aware of the ethical stances of Uber. Some base their ride choices and career decisions on these things. Uber need to shape up when it comes to how it treats its drivers. It must relook at how it categorizes its drivers, instead of treating them as “just part-time“ workers

Uber is a ridesharing app for faster, cheaper, ease to use, and reliable ride in minutes. The app has connected rider and passenger at the within reach of a need button. As Uber continues to grow, it faces various controversies regarding minimum wage, the taxi industry, and it has even been banned and restricted in many parts of the world. Among the PESTEL framework, the factor that is most critical for this industry are the political factors. Uber has ignited political debates globally. For instance, it has faced lawsuits regarding the treatment of drivers as employees and not contractors. Additionally, the Netherlands has ruled against Uber because drivers do not have taxi licenses and proper permits, Portland has ceased order, based on advertising

Normally, the effects of technology are multifarious, difficult for accurate evaluation and their values may vary from person to person with a variable span of time. The effect of disruptive technology entirely depends upon customers (i.e. how they are using it and people who are doing development in them). Now considering UBER services, the basic ethical issue emerging from this disruptive business is safety and confidentiality of the personal data that has to be protected. Privacy of information is important along with the assurance of no spamming, hacking or telemarketing of personal data of the customer. Another issue

From an analysis done by “Oxford Analytica” titled, Taxi apps could transform global transport models; it demonstrates that there is a niche in this mode of transportation (Walton 2014). Thus, I have therefore become interested to find out how Uber has revolutionised global transport and why are users picking Uber instead.

Companies in Industry leadership positions: I think UBER is using STAY-on-the-offensive-strategy to defend its position as industry leader. UBER is using its cutting-edge technology to eliminate transaction costs and increase employment rate in cities. UBER skips many licensing system to contract employee directly and the driver also have a degree of freedom and need not worry about the costs associated with employment. UBER is focused more on growth rather than profitability, so UBER is trying to enter logistics market along with transportation. Logistics is a very large market adjacent to UBER’s transportation. UBER currently operates UBERFreight in the logistics market. SO, UBER is working on the offense by investing in logistics in

ORGANIZATIONAL CULTURE, or CORPORATE CULTURE, comprises the attitudes, experiences, beliefs and values of an organization. It has been defined as "the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization.