Difference Between B2B and B2C Marketing

'Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market.' (ExtraVision, n.d., p. 1) 'Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1)

The nature of marketing is a very important basic principle when it comes to marketing in a business. The activities that come from marketing create value by allowing individuals and organizations to obtain what they need. You need to know what the customers want and how to satisfy them with your goods or services. They need to be conveniently available, competitively priced, and uniquely promoted. To a business, marketing is an important part of their strategy. Marketing however is not manipulating your customers into buying products they don 't want, so never think that. It’s about the

The car manufacturer would deal directly with a tire manufacturer to get their product. The different supply channels in this situation would travel from the car manufacturer to the tire manufacturer to the raw supplies dealers. An example of a business to consumer model would include an individual looking to book a flight and hotel in Las Vegas. The supply channels would typically travel through a variety of more channels compared to the B2B model that include the individual, the online store, the airline, the airline staff, the hotel and hotel staff. Another key difference between B2C and B2B has to do with properly integrating technology characteristics. B2B needs to be integrated to their business partner 's software for adequate re-supply of inventory, billing and other elements. This is an aspect that the B2C does not have to deal with since the customer will return to them out of loyalty and satisfaction versus convenience. Using once again an example with a car manufacturer and a tire manufacturer, Mars Auto signs a deal with Firestone tires. Mars Auto must accurately communicate to Firestone in order for Firestone to know exactly how many vehicles are going to need tires delivered for the upcoming weeks, months and years. Firestone will also have to account for the tires received and charge the company accordingly, so the integration of the billing and payments can be transferred back and forth effectively

The main difference between B2B and B2C is who the buyer of a product or service is.

Branding is one of the most important aspects of any business structure. Your brand is meant to increase the competiveness against your company. “your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates

Customers like to deal with familiar brand. It may take years for you to build a trusting relationship with customers. It can be done by providing great products or services. The ability for customers to identify a product is essential for a successful brand meaning. If you get a creative with your marketing you can achieve success early. If you get a spokes model that is funny or every body likes it is easy for your product to get an identity. Even a catching slogan or a favorite character like Ronald McDonald won 't get your company very far if you have an unreliable product. The way the public response to your product is essential to develop brand relationships. You must ask questions is my product what people want, is it reliable, is there any way that your product can be better than the rest on the market. If people feel good about the product the better your chances are to keep a customer for life. The most important part of the CBBE model in my opinion would have to be brand relationships. You could have the best product or service in the world but if you don 't build a solid relationship with many customers you won 't have any success. It is important to have great customer service for all companies but this is extra important essential for companies that haven 't made a name for themselves. What I would do to build cliental is I would go the extra mile to make them feel wanted. I would also offer more

Technology made online purchasing a very smooth procedure for individuals, for many years and now the buying process for corporate spend usually involves end users purchasing indirect materials from catalogs of contracted suppliers.

In terms of buying behaviour the difference between Consumer and Business Market is that Consumer market buy a little amount of a product while Business market buy a large amount or in bulk. For instance ASUS buy their micro processor in INTEL, ASUS buy a large amount of Micro processor because ASUS make a lot of laptops and Smart Phones. In Consumer market my example is Jollibee there market target is many but a lot of them buy in a small

brand strength is the ability the brand has to create loyalty, therefore sustaining demand and profit for the long

When we, at Edfora, set out to design B2B products such as SchoolPAT and HelloApp, the first question to be asked was - “How designing a B2B product should be different from designing a B2C product?”. Ideally, there should be no difference except the targeted user. All the differences in designing a product for the users inside an organization arise out of the differences in the nature of a B2B user vis-à-vis B2C user. Few of them can be listed as below:

B2B is a type of transaction that exist between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. B2B marketing is marketing of goods and services to commercial enterprises, non- profit organisation, government, independent businessman for use in goods and services that they, in turn, produce for resale to other industrial customer or final customer.

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

To understand the overall concept of business-to-business marketing, it is significant to look into the value chain, which begins with a customer demand or need for the product or service. Taking an example of a shirt that someone can buy from the shop, business traders have sold the raw cotton to a business that performs the spinning, the spinning business then sells the spanned cotton to a weaver who then sells it to a garment maker until when the final product reaches the consumer. Every business buys the product with the aim of adding value rather than for complete indulgence. Therefore, business-to-business marketing refers to the idea of one business meeting the needs of another business despite the fact that final consumer is responsible for the demand created. In this case, various factors make business-to-business marketing distinct from consumer marketing.

The B2C buying process can be fairly complex for a high involvement purchase like a car but in a B2B market there is often not only one person involve in this process, it is typically known as the decision-making unit (DMU). Members involved in this decision making unit can be managers who are not involved in the usage of the product and often have a strategic and financial perspective of the company but also members who directly use the product are involved in the decision making process. We can describe the different parties (Webster and Wind, 1972) in the decision making process as followed:

Business to Consumer e-Commerce, also referred to as B2C, is the process of selling goods and services over the Internet rather than having a traditional brick and mortar outlet to sell such products. Businesses establish a website or electronic marketplace with multimedia catalogs, interactive order processing, protected electronic payment systems, while also offering online customer support which allow consumers to shop and purchase items in confidence (Retrieved from http://www.wisegeek.com/what-is-business-to-consumer-e-commerce.htm).