preview

Disadvantages Of Minitrex Data Management

Better Essays

ABSTRACT This report illustrates a CRM theory based approach towards the discovery of the strategic plan on Minitrex CRM problem areas. The strategic plan comprises of different options the companies VP of Marketing “Jon Bettman” and Director of sales “Georges Degas” could have adopted for having a smooth customer-relationship. The two of the most benefit theory we will be adopting to solve the data management in the Minitrex will be – integration of CRM and Utilization of CRM. The result as suggested itself is a holistic view on CRM. Leadership and an integrated approach are found to be critical, but not software. Software centered approaches fail to deliver long-term results because of their exclusion of ‘soft’ issues, in particular organizational culture.

INTRODUCTION Extensive research has been conducted on Customer Relationship Management to link business performance to CRM competence. CRM implementations have that capacity of improving the overall organizational performance especially in the important areas of customer acquisition, retention and development. The availability of empirical evidence has established a different …show more content…

Regards of advantages there are many disadvantages associated with CRM practice. CRM is difficult to manage in terms of technology, people, initial money investment, safety of information that companies need to keep about their customers, sharing information with third party, and its overall maintaining or protection. CRM success is based upon the organizations ability to detect and respond to current customer’s needs and their preferences. The CRM software (Mark Rittman, 2008)process success requires management team of the organization to provide continuous asses and prioritizes customer relationship based on their lifetime profitability. The organization need to be customer-centric and should be carefully driven by understanding the changing need of the

Get Access