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P5 Unit 4 Business

Satisfactory Essays

. Company can customise service for different segment. For example, company can use Management Information System software to identify and analyse customers’ database.

2. Customer relationship management CRM is a process that turns the customer’s data into customers’ loyalty through activities which is collecting customers’ data, analysing customer data and identify target customers, developing CRM through programs and implement CRM programs.
CRM systems consist of history purchase and information of customers. It can help track customer more easily. It can reduce the process time and increase productivity.It will resist the activities of competitors attempting to attract customers’ patronage. Customers will loyal and would not switch

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