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Microsoft Crm System Adjusting : Original Core Businesses

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3.1 CRM system adjusting Original core businesses object focused on the products and service, but now the business should shift the product to customer. Why is important? The quality of the product is the basic condition of sales. However, these days, through the international supply chain become a mainstream, more and more multinationals build the factories in the developing countries with the cheaper labors. Production cost is reducing and the businesses concentrate on product and service innovation. A-well quality product cannot be an only competitive advantage for the company. As marketing professor Niraj Dawars states, the competitive advantage depend on the market downstream- customer. The company should redefine its marketing …show more content…

Many software were used for the different purposes that might cause the gap on each departments’ communication and waste time and money (Tommy, T, 2014). In recent years, many CRM software adjust to an integrated CRM system which combines each department needs and integrates all the information together. The new principle of CRM is combining marketing, sales, orders and support. Illustrated in Figure 2.

Figure 2: source from zoho.com 3.2 The characteristics of integration A new CRM system has the characteristics of integration and customization. Illustrated in Figure 2, the model consists of the marketing, sales, orders and service.
The new idea of the new CRM system these years is called SaaS-software as a service CRM system that is a cloud-based system, also call Web-based software. Through the cloud-based technology, the CRM system doesn’t has to rely on the hardware and complex installing. It is an application software that can be customized depend on the company’s attributes and use it everywhere not only in PCs, but also mobile devices (CompareBusinessProduct.com, 2016). Generally, the SaaS CRM system is designed to fit the employees, businesses, and environment. As an example of Salesforce CRM- the biggest CRM system vendor in the world, the new system can integrate different software, such as Microsoft outlook, excel and word that make employees save their time to use their familiar

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