Essay on Domino's Case Sudy

We are taking Domino’s Pizza an example and we come out with an idea of implementing Domino’s Pizza online ordering and delivery system. This is due to few issues that arise during ordering in the restaurant. In order to avoid from missing order sheets or sending wrong order to the customers during the peak hours, they can order it online and deliver to their house or offices. Domino’s Pizza online ordering system allows customer to customise their order online and track the updates of their pizza’s progress. This helps to increase customer access, value and entertainment. The database of the system contains customer addresses, menus, phone numbers and maps where company can mines data to encourage order from their customer (Jargon, 2009). Usually, data from the database will be used for marketing purposes in order for company to increase order frequency and promote products based on customers liking and preferences. Domino’s Pizza reported that they have increase in total sales close to 60% which comes from online ordering in Australia since it was launched in 2006 (ASX/ Media Announcement,

ability to use the restaurant as a takeaway facility where customers can collect their favourite pizzas

Whilst there are many challenges inherent in development of such systems, these systems can offer businesses a number of advantages such as a competitive tool to develop new products and services, integrate with suppliers, compete against rivals, and make effective and efficient changes to business operations. There is a diversity of sophisticated hardware, software and communications technologies, used in information systems in today’s business which makes it sometimes difficult to classify these systems in any one category. Whilst the function of information system can overlap they all seek to benefits business by supporting business processes and operations, supporting decision making by employees and manager and supporting strategies for competitive advantages (Chad, Yu-An & Shu-Woan 2007).

Secondly, I would recommend Domino to build strong and effective mobile and online ordering. As the booming of internet online ordering, Domino can build new strength in this channel which will not only help increase sale, but also help communicate with customer using low cost. Moreover, this channel will access larger number of customers.

In order to be successful in today 's competitive corporate place, companies need advance access to business information systems. Organizations need information solutions that help them to achieve accurate and targeted information about customers, various markets and most importantly their competitors. An information system can be defined as a combination of people, hardware, software, communication devices, networks and data resources. The combination of all processes data and converts than in to information for a specific purpose. The system doesn’t function on its own. It needs input from the user. The user provides input to the system to process. The output produced by the system is then sent to another user or other system. This is

This gave them an advantage because provided healthier alternatives to fast food, providing customers with nutritional contents. Dominos also had a different approach to advertising their products. They used the ability to provide a range of pizza, satisfying a customer’s particular want, as a way to lure in customers. Pizza delivery “30-minute guarantee,” was also services Dominos had, that attracted many customers. However, the time limit rule was ERASED when it took a negative impact on Dominos, due to employee’s accidents trying to meet time limit. They then launched a website that customers can use to order and pick up pizza or get home delivery, and made it applicable on mobiles. Dominos used competitive advertising as well, making sure their better than others, which FORMED intense competition with other pizza selling brands. However, Dominos success also came from the help of domestic and international franchises who invested in advertising efforts. These food chains creative advertising and marketing techniques seek to capture the audience’s attention, which is main cause for their large quantity of loyal consumers, that made

The plan was to make Domino’s Pizza a well known brand and to be the first choice for pizza lovers. Domino’s pizza aim is to produce different multiplicity of pizza and allow customers to customise their own choice of pizzas by offering them variety of toppings. While making their own selection of pizzas with a reasonable price and making important offers attracting in new customers. Domino’s quickly became the premium Pizza takeaway, serving locals and focusing on all categories of people (student, family, alone person…). An exciting menu of 13 different pizzas with an option of having four diverse ranges of dough. The main aim of Domino’s Pizza is to make best quality pizzas and offer best value for the customer, so their values are summed up: “Sell more pizza, have more fun!” Mission: The Mission of Domino’s pizza is to be the best pizza delivery company in the world. Domino’s offers the finest customer services. So, Domino’s pizza has a passion to serve delicious pizzas. Vision: Domino’s Pizza wants to be the pizza first choice in the world that is says to detain half of pizza’s market. They aim to open 50 new stores each year. So today, they are working towards their goal of opening 1,000 stores by 2017 Objectives: Domino 's Pizza plc recognises that its day to day operations impact the environment. The Company is committed to delivering great tasting, hot pizzas and will aim for continuous improvement in all aspects of its environmental

Deploying a point of sale (POS) solution tailored to suit the restaurant business offers many benefits to owner/operators; from automating operations, streamlining communications, tracking inventory, and analyzing their business with a touch of a button. While the most commonly utilized features of a POS solution have helped restaurants increase revenue and boost profits, some owner/operators are looking beyond basic functionality and utilizing a combination of features to enhance the customer experience.

support business processes that will make the company more efficient. The enterprise system will allow for centralized data collection and entry. This centralized entry system

In the United States most people love pizza. Pizza stores are probably one of the most popular places in the Unites States, which has resulted in a fierce competition. It is difficult to come up with an exact number, but we can confidently say that today we have thousands, if not millions of pizza stores delivering pizzas in the United States. The Pizza Delivery Quickly (PDQ) case study represents one of the popular quick pizza delivery stores with 40 chains delivering ready to eat and bake at home pizzas.

In this scenario, the analysis will be from the point of view of a customer in regards to the experience of ordering a pizza to be delivered. Only the service of pizza delivering will be focused on, rather than the pizza itself. Through logical progression one can determine the basic necessities that are important to a customer’s experience: 1). there must be a user-friendly method of ordering; 2). there must be multiple payment options; 3). the delivery man or woman must be able to reach his or her destination in a timely manner; 4). the pizza must be of temperature

Also the storage of the system is needed to be flexible to match the business needs so the computer system is having a great capacity of storage to make the business ready for any addition of information any time. Also for increasing the arrangement in the business so this system providing more suitable organizing for the information that needed to be stored.

It provides solutions for financials, human resource, manufacturing, logistics, distribution, and others. All business processes and units are performed in one system and this allows sharing one common information with all users.

Whenever someone corresponds with Domino’s through Email or telephone or even by placing a personal visit, the information about the customer is automatically saved and is used by the management for companies use. (Domino’s Privacy Policy n.d.)

The pizza company is very aggressive in terms of servicing the consumers. They are very optimistic and based their strategies in their on-going customer relations where the communication with their loyal customers leads the way to create another delightful product and quality service. Their effective marketing is not only placed on different advertisement but also in television and Internet. Part of their marketing strategy is to offer an online ordering system where a potential or loyal customer can address her or his order through the website they provided. In fact, the delivery system attracts the customer and states that “if it’s late it’s free”. This kind of statement is popular and most of the fast foods or restaurant adds it to their advertisement to guarantee that they will deliver the customer’s needs in time