Dunkin Donuts enter to Taiwan’s Market
Content I. Introduction II. Body
Dunkin Donuts background and history
Dunkin Donuts enter to Taiwan Market
Dunkin Donuts facing the biggest issue
Dunkin Donuts Locking the strategy III. Conclusion
Introduction:
Dunkin Donuts is one of the biggest donuts and coffee shop around the United States. A lot of people in the States would purchase from Dunkin every single morning, because it faster with low prices. However, Dunkin Donuts are not successful in Taiwanese market. The store has been enter to Taiwan’s market twice but also leave the market , This research paper we would discussion why Dunkin Donut is successful in United States market but no the market in Taiwan.
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Dunkin Donuts facing the biggest issue
After Dunkin Donuts opened the store in Taiwan, the Japanese Mister Donuts decided to enter to Taiwan’s market. Yet the two donuts stores are very competitions towards each other’s, Dunkin Donuts and Mister Donuts are always open next to each other’s. Mister Daunts are one of the biggest problems that Dunkin Donuts are facing. I made a SWOT Analysis in this paper page 8.
Since Japan and Taiwan are closer to each other’s, Japan understands what the flavors that Taiwanese customers are looking for. There is an interesting affect the Dunkin Donuts was entered to Japan market in the early 90’s but no one could accept. According to Krispy Kreme: Nuts to go for Dough in Japan? Fiorella mention that “First things first. Japanese consumers are no strangers to doughnuts—both Dunkin' Donuts and Mister Donuts launched in Japan in the early 70's, so the Japanese have been consuming chain-store doughnuts for over 35 years. Moreover, basic doughnut varieties (plain, sugared, glazed) are now widely available at supermarkets, conveniences stores—and even at fast food restaurants like Wendy's (where they are offered on the breakfast menu). So basic product familiarity is not going to be a problem. That being said, entering the Japanese market with a new doughnut franchise can hardly be considered a "no brainer." Dunkin' Donuts—which is the largest doughnut chain in the
I am now a District Manager. The owner of the stores I have been working at has seen and rewarded me for all of my hard work and dedication. Now his plans are to open five new stores for me to head over in the next two years. My first step after the stores are built, are to structure, staff and operate these five locations for this Franchisee. This will be a new step for me;
Once Job Analysis is complete, the next step is to define the responsibilities of the candidate to meet the needs of the position. Job description is basically a list of the tasks required of the employee holding the particular position defined in the job analysis. A Complete job description will include level of responsibility and the expected outcome. Once these attributes are defined and documented, finding the ideal candidate will become easier and more precise.
As the newly appointed District Manager of Dunkin Donuts I find that it is my job to develop a team of employees who can help to ensure quality service and contribute to making each individual store a success. In this essay I will be discussing the job design that I have chosen as well as other strategies that I plan to use in order to make sure that I am building the right team of employees. First a little background as to why I first began working with this company. Dunkin Donut’s mission statement reads: "Make and serve the freshest, most delicious coffee and
According to this case study, I have been doing excellent work for Dunkin Donuts for the past two years. The owner already owns 20 other Dunkin Donuts and is looking to open 5 more locations. Because of my good track record and my store being the top performing store out of the 20 locations. The owners have decided to promote you to district manager. In this case study, I will go over the job design, organizational design, recruiting and selection, and training and performance appraisals as it relates to effectively operate the new locations. I am honored to become the District Manager. I plan on maximizing the growth of Dunkin Donuts in my geographic area. I would like to thank the owner for his faith in me and his
1. What can the historical income statements (case Exhibit 1) and balance sheets (case Exhibit 2) tell you about the financial health and current condition of Krispy Kreme Doughnuts, Inc.?
Research showed that 54% of the Americans over the age of 18 drink coffee everyday and 62% of the regular coffee was purchased from a coffee shop, rather than homemade. For corporation coffee house chain, Dunkin’ Donuts is developing very well in home base country and has its chains everywhere including Asia. That is why it is chosen to study within this industry for its financial performance.
Dunkin’ Donuts was established by Bill Rosenberg in 1950 in Quincy, MA. Dunkin’ Donuts started license franchises in 1955. It is the world’s leading baked goods and coffee chains serving more than 3 million customers per day. Dunkin’ Donut sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches, and baked goods. At the end of 2010, there were 9,760 franchises all over the
Starbucks sells coffee, alcoholic beverages, tea, bottled tea, bottled beverages and snacks. Dunkin donuts offers plenty of options in terms of sweet delicacies like brownies, muffins, pastries and donuts apart from espresso and cold coffee. Incidentally, both the restaurants have breakfast on their menus.
Socio-Cultural- Due to the numerous cultures present in Dunkin' Donuts' target market, the company as a whole must be in continuous change in order to keep up with its consumers. Dunkin Donuts must keep in mind the age, income, occupation, and most importantly the lifestyles of their customers if they wish to succeed in such a competitive market. As an answer to this problem, the company has implemented several changes aimed at keeping and attracting a new customer base. Many restaurants are looking towards centralized kitchens to maximize space and reduce costs, consequently cutting product costs, thus saving the customer money. The
Dunkin’ Donuts are famous for their many varieties of doughnuts and their wide range of bakery products - muffins, bagels and munchkins® donut hole treats. Their products are represented by more than 6,590 worldwide points of distribution, including approximately 4,815 units in the United States alone.
Founded first as a restaurant called Open Kettle, it was later renamed to Dunkin Donuts in 1950 by William Rosenberg and Stephen So in Quincy, Massachusetts. Dunkin Donuts has become most famous for its donuts over the years, as well as their coffee. They have approximately 3,000 restaurants in the US and around the world, and sell 2.5 million donuts every day. Dunkin Donuts has evolved into one of Forbes magazine “Top 10 Global Fast-Food Chains”, and tops the lists of other noted industry websites and magazines. Recently, Dunkin Donuts has changed the way they want customers to think about them by incorporating the tag line “America Runs On Dunkin”, and adding new menu items, to their marketing
Even though Dunkin Donuts is an international business, each individual store has its own set of goals and missions to achieve success. This is also known as the value chain, which is “the process or activities by which a company adds value to an article, including production, marketing, and the provision of after-sales service.” (Oxford) After observing and working for Dunkin Donuts, the business’ success is primarily based off the happiness of their loyal customers and smooth teamwork of their employees. This particular Dunkin Donuts on Western Avenue in Peoria, Illinois is faced with a lot of challenges, but with the right approach to these challenges can make their business even more successful.
In order to conduct the strategic analysis of the external environment of Dunking Donuts we will use some of the tools from among the nine commonly used strategic analysis
As you know Thailand has many brand of donut and last year have new brand come to Thailand it is Krispy Kreme Doughnut. First time that they promote everyone interesting and exciting about that. Now it not interesting like beginning period. So, our group would like to study about customer preference and want to know about customer satisfaction with price, place, taste and location of Krispy Kreme Doughnut.
The main problem from McDonald's case, McDonald's Polishing the Golden Arches, is how to classify McDonald's strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonald's strategy into one of the five generic competitive strategies.