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Edf Energy

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EDF Energy
My individual seminar paper is written on EDF Energy. This is one of UK’s largest energy companies and its large producer of low carbon electricity. They generate around one fifth of the UK’s electricity. They supply electricity and gas to around 5.5 million residential and business customers, making them the biggest supplier of electricity by volume.
The market segments they target; 1. They target individual home owners through SME. 2. They also target business organisations like Heathrow and major businesses like Tesco.
Customer Value
Before i go further let me touch on a brief introduction on customer value, customer value can be defined as the difference between what a customer gets from a product and what he or …show more content…

7. There is the Green service, which is aimed at supporting renewable energy in the UK, by helping to fund renewable energy projects in the UK, free energy efficiency guide and free home audit. 8. There is the Annual fix version 4, which protects customers against unexpected price rises. The prices are checked and renewed every year, so that they are always fixed at a competitive rate and is also available for a limited period. 9. Lastly there is the Fixed price 2015 service that helps customers secure their energy prices for the next 5years, and is said to be the longest fixed price tariff in the UK and is also available for a limited period.
Current Pressures on the Supply Chain 1. Sustainability ; this has to do with maximizing and maintaining public and customer trust, it requires demonstrable and provable levels of transparency, accountability and integrity on the part of the company. 2. Complying with regulations and reporting requirements; the regulatory landscape can be particularly complex for utility companies. Not only do they have to conduct operations in a variety of regulatory and tax regimes but they also have big upfront investment needs, which often go hand in hand with great uncertainty about long-term outcomes. 3. Improving performance and operational effectiveness. 4. Managing financial risks; the

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