Booster Juice: Bringing Canadian Smoothies to the Indian Market
Prepared by: Holly Ewing (129006971), Rick Cho (130821320), Adam Harun (129012617),
Lucas Dirube (130153800)
Prepared for: David Swanston
Date: Tuesday, June 21, 2016
BU 362, Section B4, Group 402
Wilfrid Laurier University
Table of Contents
Executive Summary ………………………………………………………….………….... 2
Opportunity ………………………………………………………………….……………. 3
Stakeholders ………………………………………………………………….………….... 3
Analysis …………………………………………………………………….…………... 3-9
Internal Analysis ………………………………………………….…………….. 3-5
External Analysis ……………………………………………….…………...….. 5-7
Competitive Analysis …………………………………………….……………... 7-8
Consumer Analysis ………………………………………………….………….. 8-9
Decision Criteria
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The largest stakeholder is the CEO, Dale Wishewan, who wants to ensure that the international expansion into India will build a national brand presence, grow sales drastically, and overall gain market share. Additionally, The franchisees in India must also ensure that their investment in Booster Juice will be worth their while and result in profits in the long run. The customers are also an important stakeholder as they hold a high expectation on the quality and value of the Booster Juice brand. Their purchasing behaviour directly impacts company sales; therefore it is critical that Booster Juice maximizes customer needs and satisfaction. Internal Analysis
Booster Juice, Canada’s largest smoothie chain with over 280 domestic stores, is continuing to expand internationally to grow and create brand recognition. While their exact financial data was not provided, it is safe to assume from their size and explosive growth that the company as a whole is doing relatively well financially. Another notable resource for Booster
Juice is their strong relationship with Fazle Naqvi. With solid connections in the Indian retail industry, Naqvi can greatly facilitate Booster Juice’s integration in the Indian market. Having
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introduced other international brands to India, Naqvi is familiar with what is required to ensure effective penetration in this market. In
| The customers would be influenced because if the company are financially struggling the customers are there only hope to stay profiting. If the company was to go bust it means customers will no longer be able to shop there. The customers would be an external stakeholder, they can get information by advertisements and even check their annual report on the businesses website.
customer wants and not looking inwardly at company goals. 2) The focus on the honest
Boost Juice Bars (Boost, 2014) is an Australian food and beverage brand, which was formed in 2000 with the first store located in the capital city in the South part of Australia- Adelaide. This food and beverage business has been done well since the business has been expanded globally in Asia, Europe,
Customers are considered secondary users their goal is to make sure that an organization is profitable to insure that there can be a long term usage of the organization.
A clear vision and strategy has been developed for Gatorade’s new energy drink the Drive Energy Drink. With that said, the next step to developing the product is to determine the attributes, the product life cycle, and positioning and price strategy of the product. Knowing the right look and feel of the drink can increase sales and use of the product. How will the product be introduced to the consumers? How long will the product last on the market until new ideas will need to be developed? What position will the drink have in the market and how will it differentiate among its competitors? What prices will the product be sold at to
This shows Asda wants to build a strong relationship with their customers who further helps them retain the customer and the customers turn out to be their biggest stakeholder. From this more customers ensures larger amounts of profit and therefore greater revenue. Asda has a huge interest in its customers because they want them to have the best shopping experience and purchase products at affordable prices and this makes the customers happy and therefore this indicates they will trust Asda as a business and they will come back and this is retaining customers. Customers are the most powerful stakeholder for Asda. Asda without its loyal customers wouldn’t be where it is today.
To accomplish this feat, the company must decide how to target and position the stores given the differential differences in demographic and environmental traits. Furthermore, Juice Guys needs to determine who are their customers, their inclinations for the product and their preferences to a smoothie store.
In contrast to Australians, Indians need to know very well these business people, before making a decision. Their negotiation process will be longer and for them it is crucial to have business dinner and many
Focus on all aspects of the customer lifecycle with an objective of retaining customers. Actively visiting customers, partners, and prospects in the region to align revenue and profit targets.
When customers seek for a specific product or service, they obviously want the company to be responsible and well organized. A customer wants to be able to trust the company in which the company delivers everything correctly and the way the costumer wants. When all the customer wants and needs are met, the customer will be to determine which company fits best.
* Customers – Customers is external stakeholders for all organization or firm. Without any customers a company cannot be process. Customers have power to choose their necessary service and products. Seller and marketing cannot force customer to purchase product and service. Example, insurance customers have many choices when they need to purchase insurance. That mean consumers can buy insurance in different company like Tesco Bank, Lloyd Bank, HSBC and other company.
• Focus on growing core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology.
Gatorade is a dominating force in the sports drink industry. The company has had a sustainable competitive advantage for over 40 years by means of constant product innovation. By repeatedly analyzing its marketing environment, the company has been able to maintain their advantage, keep their share of markets, and capture shares of new markets.
After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.