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GSBS6002 Assignment 2 Tri 2 2015

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GSBS6002 Foundations of Business Analysis Assignment 2 Weight: 35% Total Marks: 100 Due time and date: 23.59pm, Friday, 7 August, 2015 Submission instructions: 1. Maximum word length: 3000 words (excluding references, tables and figures). 2. Submit a soft copy in Word format via Turnitin (with an assignment cover sheet). 3. Assignments submitted by other means (e.g. email) or forms (scanned copy, Excel document) will attract no marks. Case Study – Computers R Us Computers R Us, a computer manufacturer and retailer has recently launched a service and repair division, CompleteCare, for its portable/laptop/notebook computers. This division promises to provide a rapid response to customer technical enquiries and warranty repairs. However, …show more content…

Please circle the number that corresponds with your level of agreement with the statement below. Strongly Disagree = 1 and Strongly Agree = 10 1 2 3 4 5 6 7 8 9 10 Page 3 of 6 Section 3: Determinants of Customer Satisfaction Please circle the number that corresponds with your level of agreement with statements below. Strongly Disagree = 1 and Strongly Agree = 10 Question 5 – I am satisfied with the response time of the CompleteCare division. 1 2 3 4 5 6 7 8 9 10 Question 6 – I am satisfied with the level of advice CompleteCare staff provide on Computers R Us products and services. 1 2 3 4 5 6 7 8 9 10 Question 7 – I am satisfied with the level of communication with staff and management at Computers R Us. 1 2 3 4 5 6 7 8 9 10 9 10 Question 8 – I am satisfied with the loyalty rewards program at Computers R Us. 1 2 3 4 5 6 7 8 Page 4 of 6 Report Structure Executive Summary This section should provide a brief overview of the data analysis report. You should discuss the subject matter, the method of analysis, the findings and recommendations and any limitations of the report. It is suggested that the Executive Summary should be the last section that you write. Introduction Provide a brief background to the case to put your analysis in context. Provide a discussion of the objectives of your analysis. Research Design Discuss the data collection process and the sampling procedures that were applied. In

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