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General Motors Strategic Plan Analysis Essay

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The following paper will discuss General Motor’s (GM) mission, vision, objectives, and goals, along with General Motors compared and contrasted by management styles with Toyota Corporation whom adopted total quality management (TQM). The paper will discuss characteristics of Toyota Corporation TQM with General Motors and the extent to which Toyota Corporation TQM practices can integrate into General Motors management practices. In 1968, General Motors became the first automotive company to establish a formal supplier diversity program (GM, 2008). GM’s mission will remain the same during this establishment of diversity. “To develop and grow a performance-based, world-class, competitive diversity supply base that will work with General …show more content…

If compared and contrasted, GM and Toyota Corporation, the reader will see in the research that GM quality management style is weaker that Toyota Corporation. Studies performed by both companies found that out of 100 products GM defects rate were 43%, Toyota Corporation’s defect rate was only 12%. This became a serious problem with quality and Toyota Corporation stepped up to solve the problem while GM still struggled on how to fix it. Toyota Corporation adopted the total quality management (TQM). It started as Total Productive Maintenance (TPM); this strategy invented by Toyota Corporation, not W. Edwards Deming or by the U.S. Navy as many people think (Manyard, 2008). Toyota believes that the best way to run their business is by eliminating a possibility for problems. In order for Toyota to do this, they strive to work in the best possible conditions. The optimum conditions improve job quality, therefore, eliminating problems. Toyota was struggling with product defects and low customer satisfaction, to fix the problem Toyota improved the conditions and eliminated problems (Manyard, 2008). Toyota decided to implicate preventative maintenance to ensure all machines be kept up and limit if not eliminate products defects (Chamberlain, 2005). GM made an effort in 2008 to bring quality back into their products. GM started to understand how much quality their customers look at in a product. After months of

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