Health Campaigns to Use to Explain Models of Behaviour Change
In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model.
For a health educator to carry out their role effectively, they should understand the complicated processes which may influence an individual to change their behaviour.
The theory of reasoned action
This theory gives an outline that looks at the attitudes which strengthen behaviours. It suggests that the most significant cause of an
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By the person having a positive attitude and the positive subjective norm, the person will be much more likely to follow the health advice given by the Smoke Free campaign and quit smoking.
The Smoke Free campaign also uses the stages of change model. When an individual is trying to quit smoking they will go through the stages of change cycle. At the stage of pre-contemplation the individual who smokes does not have intention to change their behaviour, they may not be aware or not aware enough of the damage that smoking can cause to their body and their smoking problem. At the stage of contemplation the individual may start becoming aware that they have a problem with their smoking and they are seriously considering stopping smoking but they have not yet made commitment to do something about trying to quit smoking. At the preparation stage they are intending to do something about trying to stop smoking very soon, but they have not done anything yet. At the action stage the individual makes changes to their behaviour, so that they can overcome their smoking problem, for example completely stopping smoking, gradually cutting down on smoking, using nicotine replacement therapies such as nicotine patches, nicotine gum, inhalators etc. At the maintenance stage the individual will work to
You will listen to my voice taking you through the changes you want to make… As you are completely relaxed… you will respond to my suggestion… From now, you will stop smoking… This is your wish and desire on which you will act on from now… No one is able to make the change except yourself… Think of the positives gained by yourself in total command… your response is yours only… You are the only benefactor… Think of the harm cigarettes cause...think of lungs being completely black… foul smell from your mouth…your clothes smelling … continue with your breathing in and out...think of your family… Think of spending money on buying cigarettes as money going down the drain…Don’t turn them into passive smokers… your health and that of your family matters…You will continue with further sessions which will help you achieve the change…
The campaign educates the smoker who is trying to quick with advice which will give them a clear understanding on how their health is at risk and the consequences that it will have
In everyday life many people develop habits, but it is never too late to attempt to change that bad habit to live a healthier life. For this behavioral change project, I was asked to choose a health behavior that I would like to change for the better. So, I decided that I wanted to increase the amount of water I was consuming each day. The standard recommendation on how much water an individual should consume is about 64 ounces daily. However how much a person should drink is more individualized then one might assume. Therefore, for this particular project my goal was to at least consume 64 ounces of water daily as a baseline starting point. I also had to consider days when I worked out. So, I decided that I would attempt to increase that amount
This theory was first created by Ajzen and Fishbein in 1980. This theory provides a framework to study the attitudes that support behaviours and suggests that the most important determinate of an individual’s behaviour is their behavioural intent. This is the individual’s intention to preform a certain behaviour, which is formed from a combination of their attitude towards the behaviour and the subject norm. (The subject norm is the individual’s perception of what others expect them to do).
Based on assessment results, the intervention phase consisted of a reinforcement schedule that provided rewards for changing criterion levels for smoking behaviour. The initial criterion was determined by calculating the mean number of cigarettes smoked per day during the baseline period. Each criterion level (or short term objective) lasted for a two week period before changing the criterion level again. The timeline for baseline, intervention, maintenance phases are outlined in table 1.
In this part of my assignment I will describe 2 different theories of behaviour change in relation to health.
Bill is a man that has dementia and lives with his niece Jane. He oftens asked the same questions regularly this annoys Jane because she thinks he is doing this on badness, so she shouts into his face this scares and she also pushes him onto his bed, this causes bruising to Bill. This abuse is both physical and psychological abuse. Physical abuse is abuse that hurts the person the body and psychological abuse is harming the person’s mental state. With some forms of abuse in the UK physical and psychological abuse are both at 0.4%. 37% of abusers are family members, the category that Jane is fitted in. While in the Republic of Ireland 1.2% psychological and 0.5% physical of people 65+ were abused.
According to the Australian Government Department of Health website (2013), The National Tobacco Campaign (NTC) is a nationally recognised health promotion movement (provided under the organisation QuitNow Australia and launched by the Australian Department of Health and Ageing in 2011) aimed at providing smokers with the appropriate motivation and support aimed at achieving adequate behaviour change regarding addictive (tobacco use) behaviours (Department of Health and Ageing, 2012). It is also considered the highest evaluated national health promotion campaign in Australia due to its accomplished rates in producing successful behaviour change, the ability
The change models are change agents that could explain the ways of implementing a change process. These models explain the reason for the change, what to expect during the process and the way a change occurs. Thus, these models help one understand the various aspects of the change process (Agriculture & Life Sciences: Texas A & M University, n.d.). The transtheoretical model of health behavior change could explain my evidence-based practice (EBP) project implementation plan.
Health education is usually used to give information and advice of the knowledge and skills that the professionals have gained in their sector in order to change the behaviour that affects health an example of this could be using social marketing by putting posters up in busses about eating healthy. Health educators come from a wide range of professions
Background: We have all heard it 1,000 times. Smoking is bad for your health. It is one of the worst things you can voluntarily do to your body. You’re probably sitting there thinking to yourself… “Great! I get to listen to another lecture about how bad smoking is.” And if you are like me, you have gotten tired of hearing about it and watching commercials about it. It seems like it never goes away! But… What are you doing about it?
In this assignment I will be explaining two models of behaviour change that have been used in recent national health education campaigns, I will be explaining what the campaigns are about, how they target particular audience groups and why. Most health education campaigns are to educate the community on how to lead healthier lives, why and to live for longer, this is done through trying to educate them to change their unhealthy life styles or habits and chose healthier opinions.
Nowadays, people don’t have time for themselves nor they are taking care of their health. Busy with loads of work, the people most of the time consume fast food, which have a negative impact on their health. Moreover, the amount of smokers and alcoholic are increasing at a high rate in the country. People are starting to smoke at very young age and are also becoming drug addicts. Regardless of the fact excessive alcohol is harmful, drugs and smoking kill, the people are still not leaving that bad habit. In order to create awareness, increases knowledge, changes attitudes and moves people to change their behaviour and to adopt a healthier lifestyle, sensitisation campaigns like Anti-Smoking, Anti-Alcohols, having a balanced diet and practising exercises daily are being held. Whether on tv, radio or magazines, we are being made conscious about the importance of our health. .
Specifically, rendering smoking behavior as socially less acceptable, less desirable, and less common is a way to use population-based reduction program to cause an increase in smoking cessation rates. For instance, smoke-free workplaces did set up a situation where the incidence of smoking can be reduced, dropping down consumption rate to 3.1 cigarettes per day (Fichtenberg & Glantz, 2002). Such total
According the Centers for Disease Control and Prevention (2015), cigarette smoking is the leading cause of preventable disease and death in the United States, accounting for more than 480,000 deaths every year, or 1 of every five deaths. In 2015, about 15 of every 100 U.S. adults age 18 years or older currently smoke cigarettes. However, this is a decline from nearly 21 of every 100 adults back in 2005. One reason for the decline is due to smoking cessation programs developed within our communities. These programs are helping smokers to quit their habit, and improve their health and lifestyle. Let us look at what it takes to make a smoke cessation successful within ones’ community.