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Home Healthcare Swot

Decent Essays

To understand our firm’s capabilities, business environment, and customers, we need to conduct a situational analysis. First, we perform a SWOT analysis so we can come up with a plan for current or future scenarios.
Strength
One of the strengths of CareFT is having high standard of services. The services provided in CareFT is many. For example, CareFT provides sufficient Homemakers, verified nurses and professionals to satisfy the customers. CareFT is also convenient and accessibility through mobile because it is an app like Uber. Customers can use the services anywhere they want easily. Moreover, CareFT has rating system and affordable so the customers of CareFT are satisfy that they get the value of their money.
Weaknesses
The weaknesses …show more content…

Home healthcare is an extremely competitive industry. According to Harris William&Co Home Health Market report, home healthcare is a 40-billion-dollar industry and it is still growing. One of the reason is home healthcare is less expensive than any other form of care, especially inpatient hospitalization, which patients are required to stay in the hospital for a day or more. Home healthcare’s compelling cost-saving opportunities increases the demand in the industry. Furthermore, population of people over 65 years old is expected to increase more than 40 percent by 2020, so home healthcare industry will continue to grow. Next, we perform a competitor analysis, the number of home healthcare agencies increases every year according to the research. The patient’s demand for home health care is driving growth in the industry. The profitability of individual home healthcare company depends on the quality of services and the cost of the company. Traditional home healthcare can provides high quality services but CareFT can provide equal efficacy or better as the market grows. Moreover, traditional home healthcare is cost effective compare to facility-based, but CareFT cost even less because we do not need to hire

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