Houzit Homewares Bsbmkg609A Assignment

The business I have chosen for this investigation is ASDA superstore. This is a large chain of supermarkets throughout Britain which retails clothes, merchandise, food, and electronics etc. in this part of my course work I will briefly explain the aims and objectives of ASDA I will also explain the external factors which affect the aims and objectives of the business however I will first be talking about a brief history of ASDA.

I have been asked to evaluate the marketing strategy for Yorktown Technologies.Specifically, what strategy they should use to become more successful by reaching their full potential and operating at an increased profit. Yorktown Technologies, in the beginning, had projected sales of $4,000,000. Unfortunately, with the absence distribution strategies and a marketing strategic plan, they only made a profit of $500,000. Expenses during the first years were $620,000 producing a loss of more than $120,000. Yorktown Technologies needed to focus on a new successful marketing strategy that will help the company reach its revenue goal.

The company likewise has already employed various strategies in order to maintain the high growth rate of the company. However these strategies is soon to reach its capacity to ensure growth. Based on the case as well, what seems to be lacking in the strategies that the company employed before is marketing, control of costs, and

Firms must consider many strategies when attempting to realize growth. Depending upon the stage of

In this case study, we will be analyzing the current position of how well Kingsford is within the marketplace and determine which of the issues are plausible causes in its drop in revenue. We will be creating a comprehensive strategy as well as a marketing plan to evaluate and adjust the matter at hand. First we will begin with identifying the issues and implementing a method to reemphasize the importance of marketing in the business. The goal is to create a marketing plan that will add value to Kingsford’s market share, sales, and profitability.

To be successful, some gaps need to be addressed. The question to be asked is the strategy successful to help the company differentiate from the competition.

There are internal and external elements that help a corporation determine their future. Environmental scanning monitors, evaluates, and disseminates the information from both the internal and external environments within the corporation. The internal and external elements are strategic factors that determine the corporation’s future. Environmental scanning can be conducted through a simple SWOT analysis that describes the strengths, weaknesses, opportunities, and threats as strategic factors for an organization. The internal environment of the corporation is the strengths and weaknesses variables within the organization. The external

In increasingly competitive markets, consumers have better choices over where they buy their products. For an organisation to meet its business objectives, it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity.

The focus of our project aims towards formulating strategies with an aim to meet customer needs and developing long-term and profitable relationships with those customers through the company’s products and services. The process followed while taking up this project was following the conventional methodology wherein the initial research was done to figure out the internal and external factors well to gain a clear understanding of the current situation by using various marketing frameworks. The information so obtained and consolidated was duly evaluated and analysed to figure out what marketing strategies would be best suited to the needs of the company in the current scenario.

Strategy formulation has been acknowledged as one of the most crucial factors of ensuring the long-term growth of the business. However, the manner in which strategy is formulated, and most importantly, the nature of the strategy chosen for the company determines its future position in the marketplace (Grant, 2005).

External analysis is used to analyze the external environment of an organization to identify any threats and opportunities, which is part of SWOT (Hill, Jones Galvin & Haidar, 2007). This part of the essay will be looking at what

The industry that my organization resides in is the restaurant industry. We specialize in Hot Wings, so our top three competitors are Buffalo Wild Wings (BWW), Chings Hot Wings, and D’bos wings & things. Crumpy’s has been around for 25 years, although our location is 2 years old, we are in our still in the Growth cycle. I think this cycle is going to remain for years due to our location. We are located near the U of Memphis, which is where a majority of our business stem from. As new students enroll in the University, the demand for our product continues to grow.

Business customers in our target group is small and a large number of small and medium-sized start-ups from across Melbourne and Victoria continue.

In this paper, I will select an organization and prepare a strategic plan to grow the business over the next three years. This strategic plan will include certain criteria. That criteria includes:

This analysis consists of analyzing the external environment of the company (competitors, social, technological, regulations, etc.). The purpose is to identify the key opportunities and threats in the environment.