preview

How Technology Can Be Integrated Into Our Life

Good Essays

Technology is an aspect of the 21st century that has redefined the way that consumers interact with the world. Looking at a recent advertisement of Apple’s Apple Watch Series 2, it is clear that there is no limit to how technology can be integrated into our life. Apple originally started as a technology company, which now develops products such as cellphones, computers, tablets, watches and much more. Over the recent years, Apple has many countless acquisitions, which enables them to continually grow their product categories. To highlight their ever growing product categories, Apple uses marketing allows for consumers to see a never ending the desire for a new product, making Apple extremely effective in their efforts. An example of the effective use of marketing of their new product lines (within a fairly new product category) is the advertisement for the Apple Watch Series 2.
The Apple Watch is a product was recently introduced into Apple’s product portfolio, making them competitive in the product category of watches. This product redefines the capability of a watch by integrating it with technology and pairing with a user’s iPhone. Being that this is a fairly new category for Apple, they have tried to gain a competitive advantage over the competition that they face. Mostly, their efforts are focused on competition with the Samsung SmartWatch series, Fitbit smart watches and the many other companies that have now found benefit in making a smartwatch. Apple introduced

Get Access