Identify And Explain The Environmental Factors Affecting Sainsbury

Makos (2015) states political factors are mainly based on the country’s current political situation. The types of political factors that affect Sainsbury’s are, government policies, taxes laws and tariff, stability of government along with others.

Sainsbury’s also attends universities career fairs to promote the business and attract young and professional students to serve the company. It offers wide range of graduate schemes to students major Finance, Information Technology, Retail and other fields. It also provides decent

Sainsbury’s have a long term goal to deliver their products and keep their customers happy. One of their objectives is to make life easier for their customers by offering products with good quality and service with a fair price. This also makes the customers happy and makes them want to shop

The global or international Global factors play an important role for an organization which is exclusively operating in a single country For the inland or in country operation of TESCO following factors becomes then significant;

Sainsbury has hierarchical organisational structure and this structures helps both business to successful fulfil their aim and objectives and purpose. Sainsbury have many different departments e.g. financial, sales/marketing, human resources, these departments focus on different roles, for example sales department focus on

Customers- Customers want the company to improve and give them better value for every product they buy. They want the company to produce high quality products for them. Customers are one of the main stakeholders of private sectors such as Sainsbury’s because without them Sainsbury’s wouldn’t achieve their aim.

Features and benefits- the features and benefits of these services are that when you shop at sainsburys, due to the helpful and willing staff, it makes you want to shop their again because you feel your

Environment- the environment can affect the human activity. So for example; global warming which is the warming of the planet’s surface that is caused by carbon dioxide. In order to run a business efficiently they would need to make sure that their customers are aware of all the environmentally friendly activities that they do and that they are not harming the environment in anyway as some customers do take keeping environment healthy seriously. Sainsbury’s is really cautious about caring about the environmental and being eco-friendly and making sure that they are not causing any damage to the areas around them.

Social factors have on affect on the business. These factors include things such as, demographic changes, change in customer’s behaviours and attitudes of the customer. Tesco’s main product line is based around food. Therefore Tesco have to monitor how their customers feel about the food product range. Tesco recognised that many people wanted different products other than food; therefore Tesco opened up a clothing range and offered quality clothing to their customers. Customers are becoming more aware of health issues, this affects the way eat. One way in which Tesco is adapting to its product mix is by increasing demand for organic products.

As a business Tesco needs to be aware of the social markets around them as and when they arise. For instance in August leading up to the new school year in September they will have school uniforms, stationary and other school equipment in stock. If they didn’t then parents may choose to do other shopping such as groceries in competitors stores who do provide such merchandise or who are closer to specialist retailers to save on multiple trips. This could impact on the businesses profits, especially if the store was in an area which had a high, school age population.

Within this report, diligent focus will be shown to the financial year of 2010 and the final year of

Sainsbury has developed different supply chain channels to manage the complexity faced due to different store formats such as country town, Sainsbury local. Sainsbury believes in continues improvement and aims to achieve it in many different ways. Sainsbury recognise the importance of its people who plays a major role in delivering excellent business. The logistic staffs of Sainsbury tend to work in flexible and well maintained environment. One of the collaboration of Sainsbury is to focus on the demands of the consumers and maintain a healthy relationship with the suppliers and other partners. Above all Sainsbury is committed in reducing the impact of its operation towards the environment (J. Sainsbury Plc-b, 2002).

This report aims to evaluate Sainsbury’s policies in Egypt by implementing several frameworks such as SWOT, VRIO and PESTEL analysis, and FDI (Greenfield, Joint venture, Franchising). This report is using former evaluating tools in order to diagnose Sainsbury’s resources and capabilities also for the future movement in Egypt.

     This report will show how Sainsburys have used performance management to increase their ability to provide a quality service and gain a competitive advantage, it will also show how systems have been implemented to achieve this and what Sainsburys have changed in recent years to achieve the competitive advantage it was looking for, The main area Sainsburys have changed is there Supply chain which had a cost gap of around £60 million. It will also look at how the operations functions carried out by Sainsburys can be linked in with other areas of the business like Finance, Human Resource Management and Marketing. The main contents of this report will

Sainsbury's continued their programme of change aimed at releasing the talents of their colleagues, helping them to focus on the customer, and restoring their pride in working for Sainsbury's. It's clear to them that new and exciting working environments add to this pride. This will grow as they increase the pace of their programme of developing and extending stores. It is also why they're keen to tell everybody about their acknowledged successes, such as organics and ready meals, their record in protecting the environment and supporting farmers, and new initiatives, such as their innovations in e-commerce.