Industry Analysis : The Industry

I will be linking this task with my project of a creating a website about the Fashion and its evolution. Firstly, I would like to show you how the fashion has evolved through the time including the clothes and accessories. Secondly, I would Describe which clothes are fashionable and what people want to wear nowadays and Finally , I Would give you a list of the top10 brand of Clothes fashion. In addition I will give you examples about some celebrities and their relation to the brand and the fashion.

The industry that The Home Depot falls in is retail and a corporation. The reason why it is a retail cause all the products and services are open for consumers to buy, use, rental and participate in. The Home Depot is a corporation be its shares are open to the public to buy. Because, of this The Home Depot can invest and expand their business(www.homedepot.com).

A good example of this level of analysis put to good use is demonstrated by Kmart in the late 1950's. In a case study by Hartley (1997) Kmart and the two year analysis of their market performed by Harry B. Cunningham (later President of Kmart). In this instance Cunningham studied the overall market and competitors while analyzing the Krieger (Kmart) organization. This needs assessment eventually led Krieger to change its approach to that of the discount genre and the first Kmart was opened in 1962.

All business needs to take action which helps them keep good position on the market. Before taken any action analysis has to be made. Answers and data which were obtained during analysis can help chose strategies, which help achieve objectives.

This situational analysis includes industry forces, company statistics and financial information, a list of environmental factors that deal with how the company operates, and competitor information.

Today’s fashion and retail market is highly competitive making it essential for brands to create the right atmosphere and convey the right message through their visual merchandising. Visual merchandising, when done correctly, is the most direct way of stimulating consumers and influencing their buying behavior. Shopping is more than just

It is known that nowadays it is not enough to have an idea and money to start a business to run. Even harder is to develop already existing project. Currently, as practically in every industry there is a huge competition, so must be carry out a market analysis before proceeding to any movement. The analysis must be conducted in a fair manner and give to meaningful results that will take the right decision for the future. Many schools give a lot of methods of market analysis. In addition to the well-known SWAT and PEST analysis, there are many other approaches such as Value Chain Analysis, Porters Five forces, Core Competencies and Stakeholder Mapping that may be useful.

A career in fashion is a long term project in one’s life, and although there is extreme competition, the scale of its scope and opportunity never drops.

Apparels are significant commodities describing the person. They are essential as they reveal the real-personality and attributes. They are necessary items required by all. If you plan to have elegant apparels closely representing trendy developments of fashion then, you need not hunt anywhere except of LookBook store. This online shopping portal is available to serve its clients since 2009. They are dealing in an exquisite collection of fashion apparels prepared to provide extensive comfort and stylized look. They deal in a wide variety of clothes and other fashion accessories resembling the new trends. This boutique-store grew very fast on eBay and today is amongst the renowned dealers

     To perform the Industry Analysis it is better to follow Michael Porter's five forces model. This analysis framework was created so that it helps managers in their task to analyze competitive forces to the company. (Hill & Jones 80) This model is only one of the models that can be used for this task but it is one of the more popular models. The five forces that we will have to look at for this model are (1) the risk of new and potential competitors; (2) the bargaining power of suppliers; (3) the threat of substitute products; (4) the bargaining power of buyers; and (5) the degree of rivalry among established companies within an industry. (Hill & Jones 80)

Market Analysis: Market analysis involves the study of the results that a firm achieves with its marketing activities. Tesco needs to study market trends, and market profitability in this step.

The final major area of analysis in market analysis is the industry itself. By knowing what is happening with competitors, a software company can adjust strategies to be more successful in the marketplace. Companies should know about market share percentages, strength and weaknesses, industry structure, and strategic groupings among other things to get a good picture of what the competitive environment is like. Strategic groupings can be in the form of alliances between product software firms.

In business and marketing world, with an incessant competition, to find what customers need is one of the most key things that a company needs to identify. However, customers in the market are different in both physics and mental. Thus, customer segmentation is needed in order to create and focus the firms’ suitable strategies. Nowadays, ethical consumption is getting more interested by some customers. With a rising concern of ethical customers, it is important for the firm to understand these customers and develop strategies to serve their need (Peattie, 2001). As supported by Pedersen and Neergaard (2006), the firms have to adjust themselves in coherent with customer ethical consumption as more people are expected the firm to act ethically (Creyer & Ross Jr, 1997). As a result of serving these needs, firms’ ethical behaviour perceived by customers could produce a positive image to company as well as sales (Mohr et al., 2001). Also, as revealed by Becker-Olsen (2006), 80% of respondents in the study said that firm should engage in CSR activities, and believe that it will benefit the firm. Moreover, as reveal in many studies which will be discussed in the literature review chapters, more people is showing intention to ethically consume as a reward to the positive behaviours of firms, and will avoid any product that unethically produced. However, the ethical intention doesn’t always transform into actual behaviour. As revealed by Brey et al.

The five external drivers for this industry are demand from chocolate, per capita disposable income, Per capita sugar and sweetener consumption, price of sugar, and trade-weight index. These five factors have a direct impact on competitors in the industry, this level of competition makes barriers to entering the market medium and

After all the industry analysis components been analyzed, we need to do the competitor analysis. Competitor analysis focuses on each company against which a firm directly competes. In competitor analysis, the firm seeks to understand the following: