International Paper Foodservice Business: Strategic Choice and Evaluation

Our team decided to choose the “Broad Differentiation” strategy as the basic strategy for our company. We will attempt to differentiate our product line in several distinct dimensions. By providing products that are vastly superior and unique from our competitors and pricing the products with an affordable price, we can gain something that is beneficial for the company in the future, which is customers’ loyalty and awareness. We may change or modify our strategy for the next round depending how it performs against our competitors.

Differentiation strategy is generally reserved for companies with a clear competitive advantage. Companies such as Mercedes and Apple employ this strategy. Differentiation strategy is demonstrated when a company provides value to customers through unique unique features and characteristics of a company's products rather than by the lowest price (Open Learning World 2010).

The final Competitive strategy Microsoft may consider would be the introduction of a differentiation strategy. Differentiation strategy is defined as an approach under which a firm aims to develop and market unique products for each customer

The topic being researched is how Kudler Fine Foods can improve the success of the business by preparing for possible competition, and streamlining expansion procedures. The sources used are the Kudler Fine Foods Strategic Plan, and The University of Phoenix online databases. Findings suggest that implementing a research and market analysis plan, as well as an effective risk management plan will ensure successful expansion and growth of Kudler Fine Foods. A risk management plan and market analysis of new locations, will allow Kudler to acknowledge potential problems and pre pare for them. The following is a problem statement explaining what is currently wrong with Kudlers plans on expansion, and how they can improve these

Kudler fine foods is a premium food retailer whose business is primarily based on sales of bakery, meat, seafood, produce, dairy, and wine. It has ambitious plans but the tightening economy threatens its quality proposition and further expansion. A strategic focus on Kudler fine foods is to improve the level of convenience offered to customers. This strategy would enable its customers to buy more of what they want at Kudler fine foods. Facing the fierce global market competition, Kudler fine foods launches the developing innovative choices for consumers. With the concept of customers as “the foundation of

This paper will assess how changes in technology have created business opportunities for Kudler, identify the pursuit of Kudler’s generic strategy, identify tactics Kudler should implement to realize that strategy, and describe how Kudler Foods management can continuously scout the fine foods grocer industry for ideas that will allow it to update its

Differentiation strategies refer to the strategies that are adopted by businesses in a bid to gain competitive advantage in a given industry and over their competitors. Through differentiation, the company’s products or services stand out among other products that are offered by their competitors. Therefore, differentiation in essence refers to a scenario whereby, a company offers products or services which are unique or have features which are unique and which makes them stand out among its competitors. The airline industry is termed as an industry that experiences rapid and volatile changes amidst growing competition among many competitors in the globe. With this in mind, different airlines have to adopt different strategies that are to differentiate them among the many competing airlines in the world. This paper will focus on Southwest Airlines in the discussion of the differentiation strategies that it has adopted. Also, recommendations will be made will be done in reference to Southwest Airlines.

Some companies choose to adopt a brand strategy and Riezebos (2003) explains that this consists of differentiating the brand and adding value to the brand. By aiming for differentiation in a strategy, it gives a brand competitive advantage.

Differentiation strategy is when an organization produces a product that is unique therefore distinguishing the organization from the competition (Lester & Parnell, 2007). The product or service must be something customers find to be better than the competitors. To be successful it cannot be easily copied and must be high quality. One of the ways the Walton Art Center tries to differentiate for other venues is to produce education programs. Even though these shows sell fewer tickets, the Art Center feels it is important to have these types of events. Some of the big-name acts cost more to produce than the revenue generated from the program. Bringing in top talent is more expensive however this distinguishes the Art center from their competition.

In differentiation strategies, the emphasis is on creating value through sustainable uniqueness. This can be achieved through product innovations, superior quality, or superior service, which is then sustained and leveraged through creative advertising; brand-building and strong supply chain relationships. Another requirement for a successful differentiation strategy is that customers must be willing to pay more for the uniqueness of a product or service than the firm paid to create it. A differentiation strategy will lead to higher firm performance only if buyers value the attributes that make a product or service unique enough to pay a higher price for it or if they choose to buy from that firm preferentially. If

Providing an exceptional product or experience to the client which gives an added value may be termed as Differentiation Strategy. Differentiation does not just mean the way the final product shows up or the features it gives, but advancement and imagination may be integrated in everything the organization does from the raw materials to post-sales assistance in a manner that the clients may derive value from it. Considering Theme Restaurants as an example, at present the theme restaurant brand which leads the Restaurant industry with its competitive advantage is Hard Rock Cafe on the grounds that they offer a “Dining Experience” which is found nowhere else and is remarkable in every aspect (Heizer & Render, 2013, pp. 72).

Differentiation can be achieved in a variety of ways: unusual features, responsive customer service, rapid product innovations, technological leadership, perceived prestige and status, appeal to different tastes, and engineering design and performance. Methods of controlling costs, however, may be limited. The ability to price differentiated products competitively will be important for reducing upward pressure on customer prices so that they do not exceed the level customers are willing to

Differentiation: In Differentiation strategy, a company ‘s goal is to create uniquely desirable products and service, that are different and more attractive than their competitors. It is rewarded for its uniqueness with a premium price.

There are also some risks for each strategy. Upholding cost leadership can be risky because of the requirement of frequent capital investment to sustain cost advantage, then cost surges narrow price differentials and diminish ability to compete with other’s brand royalty. Differentiation strategy has some threats, such as imitation decreases alleged differentiation, buyers need for differentiation falls. Meanwhile, the risks for focus or niche strategy are the differences in preferred products or services between the strategic market and target as a whole narrows, the cost discrepancy between wide ranged competitors and the focused firms broadens to eradicate the cost advantages of allocating a narrow target or to offset the

This strategy is usually associated with charging a premium price for the product - often to reflect the higher production costs and extra value-added features provided for the consumer. Differentiation is about charging a premium price that more than covers the additional production costs, and about giving customers clear reasons to prefer the product over other, less differentiated products.