Kudler Fine Foods Virtual Organization

convey the information to the sales and marketing division to provide an opportunity to plan future marketing strategy. The ability for Kudler Fine Food to expand its business is part of the successful implementation plan with the potential of adding software and hardware as the need arises.

Kudler Fine Foods is a gourmet grocery store. KFF sells meat, produce, cheese, and wine. They also provide catering services. KFF

Kathy Kudler owner and founder of Kudler Fine Foods is looking to expand her company and market her products to new prospective clients, along with improving her services to her current clientele. Since the opening day of Kudler Fine Foods in June 1998 the business has become sustainable and profitable.

The intent behind the development of Kudler Fine Foods Frequent Buyer Program is to increase the level of customer loyalty. The system will be broken down into two different levels; the frequency of a buyers shopping with Kudler Fine Foods and the amount of money that the buyer spends with each purchase. A program like this is typically used as a marketing strategy that is “enabled by point-of-sale technology to record and store customer purchases in exchange for rewards’ (Appel, p. 156, 2006). A web-based shopping program will be used to enhance the Frequent Buyer Program for Kudler Fine Foods.

“Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area” (Kudler Fine Foods, 2011) that needs to enhance its marketing

The retail sectors are specializing in the selling of products that the consumers need in specific times and places. However, it is hardly the retailer's responsibility to produce the goods. The retailers just act agents, as they get the products to the consumers. Industrial retailing will focus more on the sale of small quantities of the products to the buyers. Transformational processes are not integrated in the retailing processes, as the retailers neither produce nor manufacture any goods. Initially, retailing was just transacted in stores and shop. Presently, technological upgrades and developments have affected the retailing process positively, leading to the use of electronics to do transactions. In most cases, the retailers will transact with cash specifically during payment of the products (Retail Council of Canada, 2009).

Kudler Fine Foods has continued to grow and is now poised to make significant internal changes to increase revenue and customer satisfaction. Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown they have continued to exceed customer 's satisfaction in every area except one: the cost of merchandise. By exploring ways to reduce costs Kudler Fine Foods will experience an increase in customer satisfaction.

Kudler Fine Foods is a local retailer of gourmet foods and ingredients. Through three store-front locations Kudler offers premium products to the local market and regional chefs or restaurants. Since their inception, Kudler Fine Foods has strived to provide the very best customer experience through quality products at reasonable prices and

The founder of Kudler Fine Foods is Kathy Kudler; she brings knowledge from a previous career as a vice president of marketing. As Kathy relieved her stress by gourmet cooking, she found it hard to find all ingredients in one place. Kathy recognizing a need for an upscale gourmet store in La Jolla, CA, she sought financing with a business plan in hand, and opened

Also Kudler needs to make sure that their prices stay competitive to other catering services in the area. They can offer services that may result in a higher fee; for example it will cost more to have the meal prepared by a celebrity chef. They should be flexible with the costs offering different meals at different costs to the customer. It cannot be stressed enough that Kudler needs to focus on staying competitive since this is a new service that will be added and they do not have the reputation of some other catering companies in the area.

Kudler Fine Foods is an upscale food store specializing in the very best imported and domestic fare. They currently have three locations in the San Diego area: La Jolla, Encinitas, and Del Mar. Each store is located in a high profile area with stores up to 8,000 square feet. Kudler at each location carries bakery and pastry products, fresh produce, fresh meat & seafood, condiments and packaged foods, and cheese and specialty dairy products. Kudler’s mission is to offer the customer a pleasing and delightful shopping experience. Kudler’s Fine Food’s “shops the world” and only purchases the finest quality of products. Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the

Kudler Fine Foods is a profitable upscale specialty and gourmet food store with three locations in La Jolla, Del Mar and Encinitas, California. Kudler’s mission is to provide customers with the finest in selected foodstuffs, wines, and related needs in an unparalleled consumer environment (Apollo Group, Inc., 2006). Customers visiting Kudler stores demand specialty and fresh organic foods. To keep customers satisfied, Kudler must offer excellent quality products and ensure product availability.

Competitive Intelligence (CI) comes from shadows of company "secret agent (spy) vs. secret agent" stereotypes, but now present day CI experts are legally and ethically collecting, studying, and making use of information about the abilities, vulnerabilities, and intentions of their competitors, and tracking developments within the universal competitive environments. CI practices generate value to the organization.

One of the major models for competitive intelligence is the Porter’s model – ‘Framework for Competitor Analysis’.

Competitive Intelligence is the process of collecting, analyzing, and distributing actionable intelligence about customers, producer, suppliers and competitors, so as to help the receiver of this actionable intelligence to make an informed decision about organisational strategy.