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Literature Review Of Literature On Quality Management

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Literature Review
Quality management is an act that monitor all activities that needed to maintain and sustain high quality output, continuous improvement of process and product to a desire level of excellence in order to create customer satisfaction (Flynn, Schroeder, & Sakakibara, 1994, p. 342). Nowadays, increase in globalization and international trade had led to the increase of competition in the global market. The increase of competition had forced companies to focus on the concept of quality in their business and discover that effective quality management can increase their competitive advantage in the global market (Anderson, Rungtusanatham, & Schroeder, 1994).
According to the research (Usha Lenka et al., 2010), the concept of quality …show more content…

Companies not only need to focus on the quality of the products and services, but also the marketing strategies. In addition to the 4Ps marketing, which is product, price, place and promotion with additional 3Ps which is physical evidence, people and process is added together to form 7Ps marketing (Kotler, 2003). The purpose of these marketing strategy is to strengthen the customer relationship by value creation. Based on the TQM approach, quality is maintain along the whole process to gain customer satisfaction. The TQM philosophy focuses on relationship-based marketing which can lead to customer satisfaction (Christopher et al., 1991). Customer satisfaction happens when an organization create value in their services. Besides that, lean management is one of the quality management approach. Lean management is an approach that supports continuous improvement, eliminate unnecessary process to improve efficiency and quality (Allen and Wigglesworth, 2009). Lean management originates at Toyota by Taiichi Ohno. Womak and Jones describe the 5 steps in applying lean management. First, define goals that align with customers needs and wants. Second, identify every steps in the process and eliminate unnecessary steps and steps that do not create value for customers. Third, connect the steps that create value. Fourth, encourage employee involvement and participation. Fifth, constantly improve to

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