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M&A between GEELY HOLDINGS AND VOLVO CARS

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STUDY OF MERGERS AND ACQUISITIONS BY ANALYSING THE DEAL BETWEEN GEELY HOLDINGS AND VOLVO CARS

11/23/2013
Group: 06

TABLE OF CONTENTS TOC \o "1-4" \h \z \u 1.EXECUTIVE SUMMARY PAGEREF _Toc350291717 \h 22.INTRODUCTION PAGEREF _Toc350291718 \h 23.DESCRIPTION OF GEELY AND VOLVO AS INDIVIDUAL COMPANIES PAGEREF _Toc350291719 \h 33.1 Geely Holdings PAGEREF _Toc350291720 \h 33.2 Volvo Car Corporation PAGEREF _Toc350291721 \h 34.MOTIVATION FOR THE DEAL PAGEREF _Toc350291722 \h 35. ESSENTIAL TESTS PAGEREF _Toc350291723 \h 45.1 The attractiveness test PAGEREF _Toc350291724 \h 45.2 The Cost of Entry Test PAGEREF _Toc350291725 \h 55.3 The Better-Off Test PAGEREF _Toc350291726 \h 56. SYNERGY ANALYSIS PAGEREF _Toc350291727 \h 56.1 Management …show more content…

And lastly, the management should consider the option of having an ally with Volvo in the first place before going for the whole 100% equity stake in the company.
DESCRIPTION OF GEELY AND VOLVO AS INDIVIDUAL COMPANIES3.1 Geely HoldingsGeely is a Chinese automotive manufacturing company with the head-quarter situated in in Hangzhou, china and is listed in Hong Kong stock exchange (code: HKG: 0175). Geely automobile holdings is owned and controlled by the parent company named Geely Holding group whose business is in the automobile sector.
Market: In 1998, Geely sold about 200 cars but its annual sales volume shot up to 326710 in 2009 (about 96% rise). In terms of the market share, Geely was about 4.3% of the domestic Chinese automobile market in 2009. The sales in domestic segment of Geely was about 95% in 2009 with the management ambitious goal of growth in market share of both overseas and domestic.
Financial Situation: The financial report card of Geely registered consistent progress in terms of turn-over as well as profits. In 2009, Geely registered a net profit of 1.3 billion RMB ($188 million).
Brand and Technology: As far as brand is concerned, Geely is regarded as a low-cost brand with mediocre quality and was competing in the low end segment of the automobile market. Geely has a corporate culture of entrepreneurship with little

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