Volvo Cars

STUDY OF MERGERS AND ACQUISITIONS BY ANALYSING THE DEAL BETWEEN GEELY HOLDINGS AND VOLVO CARS 11/23/2013 Group: 06 TABLE OF CONTENTS TOC \o "1-4" \h \z \u 1.EXECUTIVE SUMMARY PAGEREF _Toc350291717 \h 22.INTRODUCTION PAGEREF _Toc350291718 \h 23.DESCRIPTION OF GEELY AND VOLVO AS INDIVIDUAL COMPANIES PAGEREF _Toc350291719 \h 33.1 Geely Holdings PAGEREF _Toc350291720 \h 33.2 Volvo Car Corporation PAGEREF _Toc350291721 \h 34.MOTIVATION FOR THE DEAL PAGEREF _Toc350291722 \h 35. ESSENTIAL TESTS

Bachelor Thesis (15pt) Does Volvo Cars’ marketing strategy differ according to consumer behavior in Sweden and in France A study of how Volvo Cars adapts its marketing strategy in France compared to Sweden Deborah Samama Jessica Vega Supervisor : Owe R. Hedstrom Spring Semester 2010 Umeå School of Business Acknowledgments We would like to thank our supervisor Owe R. Hedstrom who, with his experience, has helped and guided us in the writing process of our Bachelor thesis. Our thanks also

Introduction: The pioneer private Chinese automaker Geely Automobile Holdings successfully took control Swedish Volvo from Ford Motor Company in year 2010 triggered a lot of media attention worldwide. In agreement, Geely acquired Sweden Volvo Car Corporation 100% equity with $1.8 billion includes 9 product series, 3 new platforms, more than 2400 global network, talent and brand, as well as important supplier systems. Geely entered into auto manufacturing business in 1997, and is today a fully integrated

Introduction This essay aims to use two events in Ford Motor Company to outline how global business environment has changed during the two decades. The first event introduces that Ford Motor Company bought Volvo cars in 1999, and the second event indicates that Ford Motor Company sold Volvo to a Chinese car manufacturer, Zhejiang Geely Holding Group Co., Ltd (Geely) after the financial crisis in 2010. This essay will be structured in three parts. The first part of this essay begins by brief introduction

examples of CSRs. I ordain also discuss what I see as false claims made by Volvo in its monster transport ads. I will reflect on

Case study Village Volvo 1. Describe Village Volvo’s Service Package • Supporting Facility 1. Location Suburban location –problem: when customer bring and leave their car for reparation, they might have problems to get back to town. 2. Interior decoration Waiting room is equipped with a TV, comfortable chairs 3. Supporting equipment? Not specified 4. Architectural appropriateness? New butler building (prefabricated metal structure) four work bays, an office, waiting area and

Simple mistakes, that everyone makes, can lead to great harm. Even the most cautious and agile driver cannot avoid every possible stalled car, unexpected furniture, careless cell phone user, stray animal, unexpected construction, or drunken driver on the road. Automobiles are therefore a huge source of potential injury, and even death. In the year 2001 alone, 37, 795 people lost their

correctness—money. As a private industry, both car manufacturers and aftermarket companies have one goal, to sell cars and car related products, and to make

How GEELY was developed and created GEELY which is based in Zhejiang is a famous Chinese car company. However, GEELY is developing better and better. Hence the aim of this paper is to analyse GEELY and examine why this particular company has become more successful than other Chinese car companies. GEELY was founded on the 6th of November in 1986. However, GEELY was started to produce fridges. In 1994, GEELY started motorcycle manufacturing. In 1997, GEELY entered the automobile industry. This company

bolstered its reputation for safety with such innovations as pedestrian airbags and traffic start-stop while accounting for the future with next-generation technologies like road-trains & car-to-car communications. Judge how VCC (Volvo Car Corp.) integrated the Cloud Infrastructure into its networks Volvo Car Corporation (VCC) integrated the Cloud Computing Infrastructure into its networks. VCC entered into a technological partnership with another reputed company, Ericsson, which specializes in